The mobile money market is forecast to grow from $12.34 billion in 2014 to $78.02 billion by 2019, representing a CAGR of 44.6%. Mobile money facilitates cash management services via mobile phones and the internet, enabling money transfers and bill payments globally. It is categorized based on transaction mode, location, purchase type, and industry. The growth is driven by the widespread adoption of mobile money services for their convenience over traditional banking methods. Major vendors include Vodafone, Gemalto, Google, and MasterCard, who are pursuing partnerships and acquisitions to expand their market share.

1. Mobile Money Market -
Global Forecast to 2019
Market Categorizes By Transaction Mode, Nature
of Payment, Location, Type of Purchase, and By
Industry (BFSI, Telecom & IT, Media &
Entertainment, Healthcare, Retail, Travel &
Hospitality, Transportation & Logistics, Others.

2. What is Mobile Money?
 Mobile Money is a cash management service available on the mobile
phone/internet. It is mainly about facilitating money transfer for the global
market. The service can also be used for reloading of few network units and
for payment, of utility bills, goods & services. The service is available to both
mobile and non mobile users.
 Mobile Money will also operate through authorized merchants who will
facilitate the service on behalf of the partner banks.

3. How Mobile Money Works?
Mobile Money utilizes with many more platforms and users.
Ex: A person, hanging from the side of a mountain, receives a text message on
his mobile. The message is from his bank, telling him that his account is about
to be overdrawn. With just a few clicks on his mobile, he transfers funds from
his savings account to his checking account. Problem solved. He finishes his
climb, confident that his financial life remains in order.
This scenario, though highly dramatized for effect, illustrates what many
believe is the future of banking. It is mobile banking, or m-banking, which
enables mobile users to access basic financial services even when they are
miles away from their nearest branch or home computer/or any portable
devices.

4. What about Mobile Money
market?
 The demand for mobile money is steadily gaining momentum in the global
market as a response to the rapid development of the telecommunications
sector and the need for anytime banking sectors, especially in remote locations.
Furthermore, the advent and penetration of 2G, 3G, and 4G networks has
bolstered the opportunities for the mobile money or mobile money/payment
market to flourish. Presently, Europe and North America accounted for the
majority of the market share.
 So the Mobile Money Market research report delivers a definitive business
overview and investigates the factors impacting the mobile money or mobile
payment market. It encompasses growth forecasts, demand and supply trends
affecting the industry, market drivers, and growth inhibitors of the mobile
payment or mobile money market. Additionally, the report also highlights the
significant market developments and the upcoming technological
advancements. The report provides qualitative and quantitative analysis based
on the information sourced. It also uses analytical tools such as Porter’s Five
Force models and SWOT analysis to determine the future bargaining power of
buyers, suppliers and consumers.

5. Scope of the Market Report:
By Transaction Modes:
 NFC/Smart Cards (An NFC-enabled phone is provisioned with a payment
application and payment account information (i.e., credit or debit card) issued by the
consumer’s financial institution.)
 Direct Mobile Billing (Direct mobile billing, also called direct to bill, is a method of
paying for merchandise by charging the purchase to a cellular telephone (mobile
phone) account. At the time of checkout, the customer selects the mobile billing
option on a smart phone and follows a two-factor authentication procedure.)
 Short Messaging Services (SMS): Short Message Service (SMS) is a text
messaging service component of phone, Web, or mobile communication systems. It
uses standardized communications protocols to allow fixed line or mobile phone
devices to exchange short text messages.
 STK/USSD (Using SIM Toolkit (STK), developers can build an application that is
stored on the Subscriber Identity Module (SIM) card and appears in the top-level
menu of a feature phone. USSD is nearly as old as SMS, but is available only for
external services in a limited number of markets. Like: Africa, Central America,
Europe, India and Southeast Asia, it is generally very popular.)
 Others

6. Scope of the Market Report:
Nature of Payments:
 Person To Person
 Person To Business
 Business To Person
 Business To Business
By Access Locations:
 Remote Payments (Remote payments occurs when the retailer is remote to you and
you purchase goods via SMS text message or mobile website with your mobile device.)
 Proximity Payments (Proximity payments are based on contactless near field
communications (NFC) and allows consumers to purchase goods and service directly at
the point-of-sale using their mobile phone.)

7. Scope of the Market Report:
Nature of Payments:
 Airtime Transfers and Top-ups (Airtime Transfer lets you send airtime from your
cell phone to any Telecom Prepaid or Top Up customer.)
 Money Transfers and Payments
 Merchandise and Coupons
 Travel and Ticketing
 Digital Products
Transaction value by industry:
 BFSI
 Telecom and IT
 Media and Entertainment
 Healthcare
 Retail
 Travel and Hospitality
 Transportation and Logistics
 Others

8. Scope of the Market Report:
By Popular Regions:
 North America (NA)
 Europe (EU)
 Asia Pacific (APAC)
 Middle East and Africa (MEA)
 Latin America (LA)

9. Value/Growth of Mobile Money
Market:
The mobile money market has competently established itself as one of the
fastest growing markets globally and still exhibits growth of 44.6% between
2014 and 2019. With mobile phone usage becoming a consistent
communication and content access medium, mobile money services are
becoming highly popular among the people.
From its onset, in the year 2007 mobile money has evolved from providing
payment transactions though Short Messaging Services (SMS) and Direct
Mobile Billing to the more contemporary Near Field Communication (NFC)/
Smart Card transactions.
In addition, with the widespread acceptance of mobile money services across
various regions, this market is gradually gaining traction among the industrial
verticals of retail, travel and hospitality, healthcare, and transportation and
logistics, whereby, BFSI and telecom prevail as the leading users of mobile
money services.

10. Value and Growth of Mobile
Money Market:
This has primarily been augmented with the widespread acceptance by the
mobile users to leverage mobile money services and to increase their
convenience obtained through faster monetary transactions over their mobile
phones.
The major vendors involved in the mobile money market are
 Vodafone Group PLC,
 Gemalto,
 FIS,
 Google, Inc.,
 MasterCard Incorporated,
 Bharti Airtel Limited,
 Orange S.A.,
 Monitise,
 Mahindra Comviva,
 PayPal (eBay, Inc.).
Key strategies used by these vendors include partnerships and acquisition so
as to increase their market share and global reach in the mobile money
market.
The global mobile money market is expected to grow from $12.34 billion in
2014 to $78.02 billion by 2019, at a Compound Annual Growth Rate (CAGR)
of 44.6% during the forecast period from 2014 to 2019.

11. Reasons to Buy This Report
 This report segments the market of mobile money into transaction modes and
types of purchases covering this market comprehensively. The report provides
the closest approximations of the revenue numbers for the overall market and
the sub-segments. The market numbers are further split across location types,
nature of payments, and industry vertical in all the major regions.
 This report will help mobile money service providers better understand the
competitors and gain more insights to better position one’s business. There is
a separate section on competitive landscape, including mergers and
acquisitions, and venture capital funding. Besides this, there are company
profiles of the ten major players in this market. In this section, market internals
are provided that can help place one’s company ahead of the competitors.
 The report helps the suppliers understand the pulse of the market. It provides
information on key market drivers, restraints, and opportunities.

12. Source of The Market Report
http://www.marketsandmarkets.com/Market-
Reports/mobile-remittance-money-mcommerce-market-
577.html
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