Taboola - Tips for Marketing Automation Implementation

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Ran Gishri, Taboola

Tips for Marketo Success
Ran Gishri | VP Marketing, Taboola

A Little
About Me

You Have Seen
Us Before
Enabling people to discover
content at that moment when
they are most likely to engage

News | Business | Finance
Entertainment | Lifestyle
Tech
Exclusive Native
Placements on
Thousands of Top
Publisher Sites

Driving Action
Through Content

Across The
Entire Funnel
Awareness
Consideration
Decision
Loyalty

The Average American Sees
Taboola 60 Times Every Month
750M
monthly unique
users
1B+
monthly
clicks
88%
US Internet
users reached*
5M+
sponsored
content items
REACH PROPERTY
95.5% Google Ad Network
87.8% Taboola
86.2% Google Sites
61.5% Facebook
60.3% Yahoo Sites
56.6% Outbrain
52%
mobile
traffic
48%
desktop
traffic
US desktop users reached, 12/2015

Why Marketing
Automation?
Q1 12 Q2 12 Q3 12 Q4 12 Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14
Growth in # of Advertisers

What We’re Doing With Marketo (and Why)
Scale Lead And Client
Engagement
Increase Efficiency Of
Lead Processing
Better Visibility Into
Marketing ROI
• Monthly Newsletters
• Targeted Email
Campaigns: On-
Boarding, Re-Activation,
Promos, etc.
• Event Programs
• Trigger-based Email
Communication
• Email Nurture
Campaigns
• Lead Scoring &
Prioritization
• Funnel Tracking
Across Channels
• Engagement
Tracking

7 Tips For Success
(And Mistakes To Avoid…)

#1
Know Your Goals.

#2
Define Success
Metrics.

#3
Ensure You Have The
Right Resources.

#4
Build Content.

#5
Clean Up Your Data.

#6
Crawl. Walk. Run.

#7
Always Communicate With Sales.

Questions?

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1. Tips for Marketo Success Ran Gishri | VP Marketing, Taboola

2. A Little About Me

3. You Have Seen Us Before Enabling people to discover content at that moment when they are most likely to engage

4. News | Business | Finance Entertainment | Lifestyle Tech Exclusive Native Placements on Thousands of Top Publisher Sites

5. Driving Action Through Content

6. Across The Entire Funnel Awareness Consideration Decision Loyalty

7. The Average American Sees Taboola 60 Times Every Month 750M monthly unique users 1B+ monthly clicks 88% US Internet users reached* 5M+ sponsored content items REACH PROPERTY 95.5% Google Ad Network 87.8% Taboola 86.2% Google Sites 61.5% Facebook 60.3% Yahoo Sites 56.6% Outbrain 52% mobile traffic 48% desktop traffic US desktop users reached, 12/2015

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9. What We’re Doing With Marketo (and Why) Scale Lead And Client Engagement Increase Efficiency Of Lead Processing Better Visibility Into Marketing ROI • Monthly Newsletters • Targeted Email Campaigns: On- Boarding, Re-Activation, Promos, etc. • Event Programs • Trigger-based Email Communication • Email Nurture Campaigns • Lead Scoring & Prioritization • Funnel Tracking Across Channels • Engagement Tracking

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11. #1 Know Your Goals.

12. #2 Define Success Metrics.

13. #3 Ensure You Have The Right Resources.

14. #4 Build Content.

15. #5 Clean Up Your Data.

16. #6 Crawl. Walk. Run.

17. #7 Always Communicate With Sales.