Presentation explaining the diverse offerings available from Marketo University, as well as why Marketo training is right for you.

1. Marketo Webinar:
Power your Marketo Experience with Marketo
University

2. Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 7/31/2018
Webinar Speaker
Toby Emerson
VP, Marketo University
Photo

3. The deepest expertise, most integrated experience, and energized community
for your digital marketing success.
Customer Account
Management
Product
Support
Marketo Community
& LaunchPoint
Award-Winning Support
Single point of contact
premium support
Follow the sun
coverage hours
Guidance, technical
assistance and mentoring
80+ Self-Paced Courses
14 Live Courses from
beginner to advanced
levels
Learning Passports for
unlimited access to
learning content
Certification Program
Marketo Success Plan
Address your business
challenges and match
Marketo’s capabilities
Partner to drive optimal
usage and increasing
value
Expert Consulting from
100% Certified Marketo
Experts
Expertise to guide you
through implementation,
startup and adoption
Experience to drive long-
term success and ongoing
value
More than 50,000
members in the Marketo
Nation Community
400+ LaunchPoint
Partners to amplify our
value
Education
Services
Enablement Services

4. Effective
Marketo’s team of instructional designers develop and test courses
for maximum effectiveness
Actionable
Marketo’s professional instructors who are all Certified Experts
provide engaging training events with real-world insight
Proven
Marketo trains 5000+ students annually around the globe –
continuously optimizing courses for successful learning
Why Marketo Training

5. Fundamentals Email Marketing
Cross-Channel
Marketing
Sales Integration Creative Assets
Reporting and
Analytics
Instance
Management
MCE
Marketo Overview
Building Programs and
Campaigns
Engaging Visitors with Web
Personalization
Establishing a Successful
ABM Program
Customizing Your Creative
Assets
Using Marketo Analytics
and Reporting
Configuring and Managing
Marketo
MCE Exam Prep
1 Day ½ Day ½ Day 1 Day ½ Day ½ Day ½ Day ½ Day
Marketo Core Concepts Building Engagement
Programs
Driving Engagement with
Social Marketing
Using Attribution Models
2 Days ½ Day ½ Day ½ Day
Creating Event and
Webinar Programs
½ Day
Optimizing Email
Deliverability
½ Day
• 14 Courses
• 80+ Content Hours
• In-Class, Virtual, or On-
Demand in Learning Passport
Marketo University Instructor-Led Curriculum
Audience Legend
Marketing Practitioner / Operations
Data Analyst
Marketo Admin

6. Marketo University Offerings
Marketo Core Concepts
Instructor-Led
Onsite or Virtual
Marketo Adoption Courses
Instructor-Led
Onsite or Virtual
Marketo Core Concepts
Instructor-Led
Virtual or Classroom
Marketo Adoption
Courses
Instructor-Led
Virtual
Custom Tailored Courses
Instructor-Led
Onsite or Virtual
PRIVATE
TRAINING
OFFERINGS
PUBLIC
LEARNING
OFFERINGS
Self-Paced Courses
Available in a Learning
Passport
DEVELOPMENT &
LICENSING
Group training where you’ll learn with peers
Training delivered privately for your team
Free Video-Based
Courses
Online at marketo.com

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Marketo Core Concepts
Classroom Marketo Core Concepts
Intensive 2-day training course at Marketo’s site delivered by Marketo’s
instructors
Instructor-led Virtual Marketo Core Concepts
Delivered live (not pre-recorded) over 2-day period. Delivered
multiple times per week and in multiple time zones. Same
curriculum as the Classroom course.
Private Marketo Core Concepts
Marketo Core Concepts course delivered live at your site for up to 6 or
12 of your attendees.
Price per Onsite: $6,000 up to 6 students, $12,000 up to 12 students
Marketo Core Concepts introduces the
basics of Marketo and provides hands-on
learning exercises. You’ll learn how to:
• Upload names to a database
• Send a batch email to a targeted list
• Send a responsive or triggered email
• Send a triggered email for access to
gated content
• Create landing pages that include forms
and links
• Use elements from the Design Studio
• Execute a basic drip nurture campaign
• Execute a basic triggered nurture campaign
• Analyze and report on your marketing efforts
Find courses on www.marketo.com/education
Price per seat: $1,500 USD
Price per seat: $1,500 USD

8. Virtual Instructor-Led Adoption Courses
Marketo offers half-day instructor-led training courses on a
variety of topics. Available courses include:
• Building Engagement Programs
• Building Programs and Campaigns
• Configuring and Managing Marketo
• Creating Event and Webinar Programs
• Customizing Creative Assets
• Driving Buyer Engagement with Social Marketing
• Engaging Visitors Through Web Personalization
• Establishing a Successful ABM Program
• Marketo Certified Expert Prep Course
• Optimizing Email Deliverability
• Using Attribution Models
• Using Marketo Analytics and Reporting
Price per seat: $375 USD
Find courses on www.marketo.com/education

9. Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 7/31/2018
Marketo Training Center Locations
SAN MATEO
CALIFORNIA
LONDON
ENGLAND
TOKYO
JAPAN
SYDNEY
AUSTRALIA
MELBOURNE
AUSTRALIA
ATLANTA
GEORGIA
DENVER
COLORADO

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Education on Marketo.com

11. • Access to all fee-based training
• Can take training in any delivery
format
• Repeat courses as needed
• One-year subscription
Two Learning Passports
Classroom
Training
Virtual Live
Training
Self-Paced
Training
• Access to all fee-based courses in a
recorded format plus ILT exercise
guides
• Available On-Demand (No ILT
courses)
• View as often as needed
• One-year subscription
Learning Passport Unlimited E-Learning Passport
Self-Paced
Training

12. Learning Passport Unlimited
All-access pass to learning
Learning Passport Unlimited is a named-user license providing unlimited
access to all public Marketo instructor-led training courses delivered in a
classroom or virtually plus access to self-paced, on-demand recordings of
every ILT course.
Classroom
Training
Virtual Live
Training
Self-Paced
Training
Access to 80+ hours of content. Take and repeat courses as needed.
Convenient, all-access pass means no need to pay on a per-course basis.
Price per named user: $5,000 USD

13. E-Learning Passport
All-access pass to Self-Paced learning
E-Learning Passport is a named-user license providing unlimited access to
self-paced, on-demand recordings of every ILT course plus exercise guides.
Self-Paced
Training
Access to 80+ hours of on-demand content.
Convenience of taking courses on your time and pace.
Price per named user: $2,500 USD

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Free Training on Marketo.com

15. Fundamentals Email Marketing
Cross-Channel
Marketing
Lead and Data
Management
Sales Integration Creative Assets
Reporting and
Analytics
Instance
Management
Marketing Automation with
Marketo
Sending a Scheduled
Email
Increasing your Digital
Advertising ROI with
Marketo
Creating and Managing a
Subscription Center
Configuring and Using
Marketo Sales Insight
Designing Landing Pages
Measuring Marketing
Impact Using Standard
Reports
Configuring and Managing
Marketo
Defining Your Marketing
Goals and Strategy
Sending a Personalized
Newsletter
Engaging Visitors with
Web Personalization
Maintaining a Healthy
Marketing Database
Establishing a Successful
ABM Program
Designing Forms
Using Analytics to
Measure, Understand,
Optimize Revenue
Marketo Program and
Instance Best Practices
Creating Buyer Personas
Sending a Gated Content
Offer
Driving Engagement with
Social Marketing
Building a Lead Scoring
Program
Using MSI for Sales
Customizing Your Creative
Assets
Developing a Content
Strategy
Using A/B Testing to
Improve Email
Performance
Optimizing Your SEO and
PPC Efforts with Marketo
Building a Lead Lifecycle
Program
Using the Marketo
Engagement Platform
Creating and Running
Events
Integrating Mobile
Marketing with Marketo
Syncing Marketo and Your
CRM
Defining Your Marketing
Organizational Structure
Creating and Running
Webinars
Understanding Marketo
Programs and Campaigns
Optimizing Email
Deliverability
Creating an Triggered
Email Campaign
Creating and Running
Lead Nurturing Programs
Using Dynamic and
Predictive Content in
Emails
Free Training Videos
8 Content Categories, 38 courses, 68 Videos

16. Page 16
Free Training Videos: Learning Approach
Learning Modules Learning Objective Instructional Approach
Learn Overview – Theory (What and Why) High quality video with person
speaking to camera and embedded
graphics, Branded Intro that matches
new marketo.com look and feel
Watch How to do it in Marketo Screen capture video with voice over +
annotations
Do Step-by-Step Guide on how to do it Screenshots of product with step-by-
step instructions (Product Docs)
Check Quick assessment quiz to check for
understanding
Multiple choice/True-False Questions

17. Free Training Videos (Marketo.com)

18. Marketo University Training Plan
Educate Empower Excel
Visit Marketo’s Web Site
Get full access to free Marketo training
resources and smart answers when you need
them.
• Get started with the Free Training:
marketo.com/education/training/
Visit the University Portal
Dive deeper to unlock the power of Marketo.
Get the hands-on experience you need to
help you get more value faster.
• learn.marketo.com
Marketo Core Concepts
Virtual or Classroom
You will learn from Marketo Experts how to
use the core features of Marketo to attract
and engage your customers.
Learning Passport Unlimited
• Ongoing learning from beginner to
advanced level techniques
• Attend instructor-led courses
• Access to self-paced learning content
E-Learning Passport
• Ongoing learning from beginner to
advanced level techniques
• Access to self-paced learning content
Marketo Adoption Courses
Virtual
You will learn the key functional areas of
Marketo to expand your success with your
marketing programs.

19. New to Marketo Learning Path
Topics
Free Video Path
Self-Paced, Online
FreePathandInstructor-LedPathCoverIdenticaltopics
Instructor-Led Path
Virtual or In-Person
Marketing Automation
Fundamentals

Marketing Automation with
Marketo
Marketo Overview (1 day)
Defining Your Marketing Goals
and Strategies
Defining Your Marketing
Organizational Structure
Understanding Marketo Programs
and Campaigns
Using the Marketo Engagement
Platform
Developing a Content Strategy  Free video
Creating Buyer Personas  Free video
Email Marketing Basics 
Sending a Scheduled Email
Marketo Core Concepts (2 days)
Sending a Personalized Newsletter
Sending a Gated Content Offer
Using A/B Testing to Improve
Email Performance
Designing Landing Pages
Designing Forms
Creating and Running Events Events and Webinars (1/2 day)
Creating and Running Webinars
Optimizing Email Deliverability Optimizing Email Deliverability (1/2
day)
CRM Sync  Syncing Marketo to Your CRM  Free video
List and Data Maintenance
Creating and Managing a
Subscription Center
 Free video

Maintaining a Healthy Marketing
Database
 Free video
Admin (optional)

Configuring and Managing
Marketo
Configuring and Managing
Marketo (1/2 day)
Marketo Certified Expert (MCE) Learning Path
Topics
Free Video Path
Self-Paced, Online
FreePathandInstructor-LedPathCoverIdenticaltopics
Instructor-Led Path
Virtual or In-Person
New to Marketo Learning Path
(prerequisite)
New to Marketo path New to Marketo path
Advanced Email Marketing 
Creating a Triggered Email
Campaign
Building Programs and Campaigns
(1/2 day)
Creating and Running Lead
Nurturing Programs
Building Engagement Programs
(1/2 day)
Using Dynamic and Predictive
Content in Emails
 Free video
Cross-Channel Marketing

Increasing your Digital Advertising
ROI with Marketo
 Free video
Engaging Visitors with Web
Personalization
Engaging Visitors with Web
Personalization (1/2 day)
Driving Engagement with Social
Marketing
Driving Engagement with Social
Marketing (1/2 day)
Optimizing Your SEO and PPC
Efforts with Marketo
 Free video
Integrating Mobile Marketing with
Marketo
 Free video
Sales Integration
Configuring and Using Marketo
Sales Insight
 Free video

Establishing a Successful ABM
Program
Establishing a Successful ABM
Program
(1 day)
Managing Creative Assets (Emails,
images, snippets)  Customizing Your Creative Assets Customizing Your Creative Assets
(1/2 day)
Advanced Reporting
Measuring Marketing Impact Using
Standard Reports
Using Marketo Analytics and
Reporting (1/2 day)
Using Analytics to Measure,
Understand, Optimize Revenue
Using Attribution Models (1/2 day)
Lead Management
Building a Lead Scoring Program  Free video
Building a Lead Lifecycle Program  Free video
Marketo Best Practices Marketo Program and Instance
Best Practices
 Free video
Marketo University Learning Paths

20. Additional Learning Resources
Marketo Product Docs
• Getting Started Guides
• Users Guides
• Product Docs
• Template Library
• Searchable FAQ
https://docs.marketo.com
Marketing Nation Community
• Interactive Discussions
• Product Documentation
• Link to Marketo University
• Access to Support Portal
https://nation.marketo.com

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Certification on Marketo.com

22. Marketo Certified Expert
Demonstrate your in-depth knowledge and skill in the use of
Marketo
Get Marketo Certified
Marketo Certified
Expert
Marketo
Specializations
 Industry recognition
 Great opportunity for career advancement
 Credibility amongst your peers
 Recognition as a marketing automation
and operations leader
 Differentiates from your professional
competition
 Raises earning potential
Benefits
Marketo Specializations
After becoming MCE Certified, showcase your Marketo
proficiency in key aspects of digital marketing
See Certification Page on marketo.com for additional information
• Account-based Marketing
Specialization
• Analytics Specialization
• Analytics and Reporting
Specialization
• Creative Assets Specialization
• Email Deliverability
Specialization
• Event & Webinars Specialization
• Nurture & Engagement
Specialization
• Programs & Campaigns
Specialization
• Setup & Configuration
Specialization
• Social Marketing
Specialization
• Web Personalization
Specialization

23. • Marketo University Learning Portal
• MCE Exam Prep Course Schedule
• Learning Passport
• Adoption Courses
• Marketo Docs
• Sample Questions
Exam Preparation Resources

24. 2018 Upcoming Releases

25. Page 25Marketo Proprietary and Confidential | © Marketo, Inc. 7/31/2018
2018 Upcoming Releases
• New Learning Platform
• New Entry-Level Certification Exam

26. Learning Platform
The Fun, Interactive Way to Learn Marketo
• Self-paced, online learning
• Guided learning paths
• Modular, interactive content
• Hands-on simulations
• Gamification
• Leads to Certification
• Free for anyone, anytime,
anywhere

27. Page 27Marketo Proprietary and Confidential | © Marketo, Inc. 7/31/2018
Certification
MCE + Specializations
Marketo Certified Expert (MCE)
Marketo Certified Associate (MCA)
Beginner
Expert
Advanced

28. Email: university@marketo.com
marketo.com/education
Thank you!

29. Questions