Notas do Editor

• Started my career in journalism and then public relations, where I did some time at agency’s before taking an in-house job with a company called Marketo.
  
  Marketo opened my eyes to the broader marketing mix, and I ultimately decided that I wanted to be a part of how marketing drives a business forward.
  
  I set my sights on becoming a CMO and gathering the tools needed to be a strong Marketing leader.
  
  I wound up being COS to Marketo’s CMO, which eventually became heading biz ops for the Adobe Digital Experience Marketing team
  
  Ops provides a great view into how every piece of the Marketing organization works together to support the business
  
  But often times in supporting the business, you can lose sight of who should be the number one stakeholder in every decision you make
  
• But when you think about a customer’s experience with a brand, it’s really jarring to think about just how many touchpoints a single person can have with an organization before they become a customer.
  
• But when you think about a customer’s experience with a brand, it’s really jarring to think about just how many touchpoints a single person can have with an organization before they become a customer.
  
• Not going to boil the ocean today, but we are going to think about, how from a marketer’s perspective you can keep the customer at the forefront of all that you do.
  
• Not going to boil the ocean today, but we are going to think about, how from a marketer’s perspective you can keep the customer at the forefront of all that you do.
  
• And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.
  
• And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.
  
• And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.
  
• And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.
  
• And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.
  
• And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.
  
• And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.