Aaron Eaves shares valuable insight on SEO accompanied with helpful tips to put your blog on the path to Page 1!

1. Aaron Eaves
Marketing Refresh
twitter:
@aaroneaves
email:
aaron@marketingrefresh.com

2. quimitas cali.doodle

4. Pinterest and Facebook
They changed stuff, and it sucks for us.
So what do we do about it?
Take back control…that’s what we do!

5. What is SEO
SEO = Search Engine Optimization
The process of affecting the visibility of a website or a web
page in a search engine’s unpaid results – often referred
to as “natural,” “organic,” or “earned” results.

6. Why focus on SEO
Search engines can be a major source of website traffic…
…when used correctly.

7. Search Engine Results Page (SERP)

8. Organic (non-paid) Results

9. Paid Results (PPC)

10. Organic vs. Paid

11. Search Engine Ranking Factors

12. How To Get On Page 1
It all begins with a keyword strategy…
…and then a lot more.

13. What Are Keywords
The key words or key phrases in your web content
that make it possible for people to find your
website via search engines.

14. Tying Keywords to Search Results
Page Title
Page URL
Meta Description
Keyword: organic crib mattress

15. The Keyword Tool

18. Expanded Results

19. img: http://www.thesempost.com

20. Why Is This A Big Deal?
56% of consumer traffic in 2015
came from mobile devices, and
it will only continue to rise every
year.

21. The Platform

22. Your URLs Are Important

23. URL Structure
BAD URL Example:
http://www.example.com/product.aspx?ID=11526&IT=5f7d3d
GOOD URL Example:
http://www.example.com/dvd/anchorman-the-legend-of-ron-burgundy/

24. Don’t Make The Rookie Mistake

25. img: https://www.pinterest.com/pin/308918855661699782

26. The SEO Tool

27. Let’s Set It Up

28. Let’s Help Google A Bit

29. Google Search Console

30. Add Your Site

31. Verify Your Site

32. Enter HTML Tag

33. Yoast Generated Sitemap

34. Copy the Sitemap URL

35. Add Your Sitemap

37. Authorize Search Console

38. Add Your Social Profiles

39. img: https://sanctuarymg.com

40. Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP)
Project, which is an an open source
initiative that aims to provide mobile
optimized content that can load
instantly everywhere.
AMP is a must-do for your blog!

41. The goal of a Google AMP page is to deliver the essence
of a webpage, while minimizing the bloat that often slows
down a page.
Normal Page
Speed: 62 / 100
AMP Page
Speed: 87 / 100

42. AMP Plugin

43. Yoast SEO Glue for AMP

44. Let’s Talk About Well Optimized Search Result
Page Title
Page URL
Meta Description
Keyword: organic crib mattress

45. Yoast SEO Gives You A Lot Of Control

46. Green = Good

47. Follow and Nofollow Links
Follow links pass on page
authority or link juice from one
website to another
Nofollow links do not pass on
page authority or links juice, but
they do pass on referral traffic.

48. When Should You Nofollow Links?
• Comments or forums. Anything that is user-
generated.
• Advertisements or sponsorship agreements.
• Press Releases.
• If you charge in any way for a link.

49. When Is It Safe To Follow Links?
• Bylines of authors and guest posters.
• People that you interview.
• Editorial content. Uncompensated review of a
product or tool

50. The Best Advice is…
Be natural. If you are getting
paid in any way OR if you think
the site doesn’t deserve
it…make it a nofollow.

51. img: http://searchfactory.com.au

52. A Few Ways To Get Links!
• Guest post – the best
backlinks draw traffic!
• Testimonials
• Internal linking – great for
SEO

53. Buzzsumo

54. Monitor Brand Mentions

55. Find Popular Articles First!

56. Infographics
Make an infographic and submit
to sharing sites:
• DailyInfoGraphic.com
• AmazingInfoGraphics.com

57. img: http://seomemes.blogspot.com

58. Headings and SEO
Headings help Google and the
User grasp the main topics of a
post.

59. H1
You should have one H1 tag per
page. Reserve these for top-
level headings.

60. H2…H3…H4…ect
Everything after H1 should be a subheading of the
one before it.

61. Example
<h1>Earth</h1>
<h2>North America</h2>
<h3>United States</h3>
<h4>Texas</h4>
<h5>Houston</h5>

62. img: http://www.momentology.com

63. Naming the Image
• It all starts with the file name.
• It’s the first location to use
your keyword.
• Use the keyword at the
beginning.

64. Why So Big???
Reduce the file size as much as
possible.
Try these sites:
• ImageOptim
• JPEGMini

65. alt text
• Include the SEO keyword.
• Make sure it relates to what
the image is.

67. So Now What?
Do it all again!

68. Other Things To Look Into
Schema Markup:
tells the search engines what your data means, not just
what it says. www.schema.org
Page Speed:
Analyze your site’s speed and make it faster
www.gtmetrix.com

69. Optimize Top Performing Pages

70. Make Top Performers Better!

71. Tools
SEMrush
Buzzsumo
Yoast SEO
AMP
Yoast SEO Glue for AMP

72. Aaron Eaves
Marketing Refresh
twitter:
@aaroneaves
email:
aaron@marketingrefresh.com