Excellent presentation at the Book Expo America, June 2007, by Michael S. Hyatt (President & CFO Thomas Nelson Publishers). More background on this presentation can be found on http://tinyurl.com/2jlj2j. Audio is available on http://tinyurl.com/2kwbd4. Uitgebreid Nederlands artikel op: http://tinyurl.com/2mja9c

1. CUSTOMER
FOCUSED
PUBLISHING
Michael S. Hyatt
President & CEO
Thomas Nelson
May 31, 2007

2. “How Thomas Nelson
moved away from
imprints and closer to
customer wants”

3. THOMAS NELSON 1.0

4. 1798

10. THOMAS NELSON 2.0

13. 18
Separate Imprints

22. THOMAS NELSON 3.0

24. PBS, “Fish Commercial”
Video Clip in Actual Presentation

25. Current Current Current
Thinking Actions Outcomes
Extraordinary
Extraordinary Extraordinary
Outcomes
Thinking Actions

26. BAU
A New
Current
Reality
Thinking
Reality
Thinking the
Crisis Unthinkable; Taking
Unorthodox Action
Possibility

28. One Company
ynapmoC enO

29. Organizing Around
Consumer Categories

30. It’s not about us.
It’s about the customer.

31. Inside-Out Perspective
Most publishing companies start with
themselves and then look at the market.

32. Outside-In Perspective
We wanted to start with our
customers and then look at ourselves.

36. Children
Business Gift

37. W
Books
Nelson Rutledge
Books Hill
Nelson
Current

38. Strategic Publishing Units
Bibles Brands Trade 1 Trade 2 Specialty
Spiritual
Study Gift Books
Business,
Growth
Lucado Culture
Eldredge & People
Maxwell
MacArthur
Practical
Readability Children
McLaren
Living
McManus
Miller
General
Stanley
Interest
WOF
& Lifestyle
Curriculum Fiction Spanish

39. Functional Silos
Editorial Marketing Sales

40. Focused Teams

41. Focusing on the
Thomas Nelson Brand

42. Asylum Records

43. Epic Records

44. Atlantic Records

45. Top Selling Albums
# Artist Album Sales Label
4 Pink Floyd The Wall 23M Columbia
5 Billy Joel Greatest Hits 21M Columbia
6 AC/DC Back in Black 21M Epic
7 Garth Brooks Double Live 20M Capitol
8 Shania Twain Come on Over 20M Mercury
9 The Beatles The Beatles 19M Capitol
10 Fleetwood Mac Rumours 19M Warner

46. 20th Century Fox

47. 20th Century Fox

48. Dreamworks

49. Top Grossing Movies
# Movie Gross Label
4 E.T. $435M Universal
5 Star Wars: Episode I $431M Lucas lm
6 Pirates of the Caribbean $423M Disney
7 Spider-Man 1 $404M Columbia
8 Star Wars: Episode III $380M Lucas lm
9 The Lord of the Rings $377M Newline
10 Spider-Man 2 $374M Marvel

50. Retailers?

51. Authors?

53. Publishers!

56. EDS, “Airplane Commercial”
Video Clip in Actual Presentation

57. Bene ts (so far)
1. A simpli ed business model
2. Better internal collaboration
3. Greater consumer focus
4. More market visibility

58. Q&A
Michael S. Hyatt
President & CEO
Thomas Nelson
May 31, 2007