Rothco began in 1953 in New York City dealing in used military clothing and surplus. It grew to become the largest supplier of military gear to the commercial market. Over the years, military-inspired clothing grew in popularity and Rothco expanded into retail while staying true to manufacturing high quality, durable clothing inspired by military and workwear styles. Rothco clothing has been featured in movies, TV shows, magazines, and worn by musicians.
2. COMBAT TESTED SINCE 1953
n 1953 in a small loft on Great Jones Street in the Lower East Side, Milton Somberg began Rothco,
then known as Morris Rothenberg & Son. Dealing in used clothing and World War II army surplus, the business
grew, settling in a larger warehouse on Atlantic Avenue in Brooklyn. When used military goods became scarce,
the company became manufacturers, eventually becoming the country’s largest supplier of military clothing and
gear to the commercial market. With all those years of experience, Milton knew real military gear and made sure that all of
Rothco’s clothing met the same rigid standards.
The Rothco brand was soon embraced by the workingman in the same way it was respected by soldiers around the world.
Over the years, as military-inspired clothing grew in popularity, Rothco gained fans and added boutiques, menswear and
streetwear stores to their existing retail base of army-navy stores and military suppliers.
Though our retail distribution has changed and grown, Rothco remains true to its roots, making real clothing for military,
law enforcement and workwear. For over 55 years, Rothco has made timeless, vintage clothing that transcends eras and
offers classic, lasting quality and appeal. Our customers rely on this unchanging commitment.
Rothco clothing has been featured in magazines like Elle, MR and DNR, on TV shows like Celebrity Fit Club, Army Wives,
Terminator: The Sarah Connor Chronicles and in movies like Tropic Thunder and Notorious and on musicians like Beyonce,
Ciara and Omarion