Whether you're creating a new LinkedIn Company Page or revamping an existing one, our guide to creating the perfect Company Page has got you covered. AA Visual Guide To Creating The Perfect Linkedin Company Page From crafting a killer company description to choosing an eye-catching banner image, we'll walk you through the entire process and will reveal some "pro tips" courtesy of LinkedIn. Here's what your download will include: Visual guide - a PDF with examples of the most successful LinkedIn Company Pages, plus insider tips from the folks at LinkedIn. Checklist - a printable resource with all the steps you'll need to create an exceptional Company Page. Templates - image templates in PPT and PSD format with the proper dimensions for your logo, cover image, and more.

1. A Publication Of
A VISUAL GUIDE TO CREATING THE PERFECT
LINKEDINC O M P A N Y P A G E

2. TABLE OF CONTENTS
Introduction | 3
1. Company Overview | 4
2. Logo & Banner | 5
3. Careers Page | 8
4. Showcase Pages | 9
5. Featured Groups | 11
6. Company Updates | 12
7. Page Analytics | 13
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3. INTRODUCTION
Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees.
As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform
and relationship-building tool.
To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which
features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered
from top-performing Company Pages.
So, flip on through and find some inspiration. And if you’d like a text-only version of LinkedIn’s tips, refer to the
checklist that came with your download. Thanks!
Erik Devaney
Content Strategist, HubSpot
@BardOfBoston
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Created by:

4. Above: Company overview from LinkedIn’s Company Page
1. COMPANY OVERVIEW
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PRO TIP
Make it easy for the right people to
find your Company Page by adding
SEO terms in the description and
‘Specialties’ sections.
-- LinkedIn

5. Above: Kellogg’s Company Page cover image, which highlights recent accomplishments
2. LOGO & BANNER
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PRO TIP
Keep your Company Page fresh
with rich cover images that reflect
your company’s accomplishments,
events, and offerings.
-- LinkedIn

6. Above: The Weinstein Company’s cover image, which highlights an upcoming film release
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7. Above: Apple’s Company Page cover image, which highlights a product feature
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8. Above: NPR’s Careers Page on LinkedIn, which features an employee video
3. CAREERS PAGE
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PRO TIP
Studies show that a strong employer
brand can cut cost per hire by over
50%. Use rich media (like video) on
your Careers Page to showcase yours.
-- LinkedIn

9. Above: Cover images from Adobe’s two Showcase Pages, which highlight different business lines:
Adobe Creative Cloud and Adobe Marketing Cloud
4. SHOWCASE PAGES
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PRO TIP
For business lines or initiatives with
unique messaging and audience
segments, consider creating a
dedicated LinkedIn Showcase Page.
-- LinkedIn

10. GET THE FULL EBOOK HERE!
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