6. Facebook Fan Pages vs. Personal Profile
...yes there’s a difference :)
Facebook Profiles are for people.. Fan Pages are for businesses.. Not only that, its against
the Facebook Terms to use a personal profile for a business!
Fan PagesFan Pages Personal ProfilePersonal Profile
Fan Pages can be a part of your SEO strategy and are
indexed by search engines
Profiles are not indexed by search engines.
Fan Pages can have an unlimited number of fans Profiles can only have 5,000 friends
You can have multiple Fan Pages You can only have one personal profile
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9. How To Set Up Your Fan Page
1. Go to Facebook.com/Pages and click the green “Create a Page” button
in the upper right corner.
2. Then select which category your business is.
- Local Business or Place
- Company, Organization or Institution
- Brand or Product
- Artist, Band or Public Figure
- Entertainment
- Cause or Community
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10. How To Set Up Your Fan Page
3. Complete basic information to boost brand visibility and SEO. In this step you’ll be asked to:
- Select a profile picture
- Fill out your about section
- Set up your Facebook Web Address
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11. How To Set Up Your Fan Page
4. Use your admin panel. The admin panel highlights core pieces of your page including:
- Notifications
- New people who have liked your page
- Insights which will tell you how well your fan page is doing
- “Edit Page” navigation
- “Build Audience” navigation
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12. 5. Share updates with your fans
How To Set Up Your Fan Page
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13. 6. Build custom tabs to generate leads, traffic and sales..
- One tab for collecting email leads from Fan Page
One tab focused driving more traffic to your website
One tab to enable you to sell your product/service
How To Set Up Your Fan Page
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14. Custom Apps
Setting up your Facebook apps
Video
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http://www.youtube.com/watch?v=XMcQ8Hxwn0Q
15. Your Facebook Cover Image
•Use a unique image that represents your Page!
•All cover photos are public and cannot be:
•Deceptive
•Misleading
•Infringe on anyone else’s copyright
•Be in violation of the page terms
•You cannot encourage people to upload your cover
photo to their personal timelines
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20. Facebook Pages Terms
Some general terms to be aware of:
A. Only authorized representatives may administer a Page for a brand, entity (place or
organization), or public figure.
B. Any user may create a Page to express support for or interest in a brand, entity (place or
organization), or public figure, provided that it is not likely to be confused with an official Page
or violate someone's rights.
C. Content posted to a Page is public and viewable by everyone who can see the Page.
D. You are required to restrict access to Pages (through our gating functionality) as necessary
to
comply with applicable laws and Facebook policies, including our advertising guidelines and
Community Standards.
E. You may not establish terms for your Page that conflict with our Statement of Rights and
Responsibilities data use policy or these terms.
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21. Your News Feed
- The News Feed is the center of
your homepage!
- It is constantly updating list of
stories from people and Pages that
you follow on Facebook.
- Stories include: status updates,
photos, videos, links app activity
and likes.
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34. Content
What are you going to post and when are you going to post it?
Make sure to also check out this great article “5 Ways to Improve Your Facebook Engagement”
from Social Media Examiner:
http://www.socialmediaexaminer.com/improve-facebook-engagement/
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35. How To Start Building Your Following
Forbes came out with a great article earlier this
year on
“10 Steps to Create a Facebook Page that Gets
Likes”
We went ahead a put those steps together in a
checklist for you!
4
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36. How To Start Building Your Following
Facebook Ads are also a great way to build your Fan Base!!
(You can learn more about this at our
Advanced Facebook class next Saturday) )
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43. Consistency and Creativity
Consistency is key to both building a fan base
and to keeping that fan base engaged! You
should post at least once every day to your
page, and that’s the bare minimum!
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