This document provides personality profiles for four types: Friend, Analyst, Controller, and Entertainer. It lists what each type likes and dislikes, and provides dos and don'ts for interacting with each type. The Friend enjoys caring for people and social activities, while disliking aggression. The Analyst likes facts and details and dislikes quick decisions. The Controller prefers fast-paced conversations while disliking lack of integrity. The Entertainer seeks attention and recognition and dislikes losing the spotlight.

1. FACE
Friend Analyst Controller Entertainer

2. Friend
LIKES
Caring for people
Chatting about feelings
Physical touch
Romantic movies
Spending time with family and friends
A relaxed pace of life and business
Being helpful
Letting others make decisions for them
Organising social activities
DISLIKES
Aggressive or pushy people
Showing or dealing with anger
Selfishness
Public speaking
Having to make rushed decisions
Violent movies
Overtly business-focused people
Poverty and/or injustice

3. Friend
DO
Maintain a calm tone
Regularly ask if they are feeling ok about
the process
Talk about yourself and/or feelings
Ask about their life outside of work
Praise (especially third parties) and thanks
DON’T
Rush the process
Interrupt them when they’re talking
Pressure them into decisions
Blame other people or speak negatively
about others
Ignore emotional comments

4. Analyst
LIKES
Numbers and details Reading the fine-print
Facts
Quiet time - time to think
Tasks that challenge their mind Listening
Serious conversations that remain on track
Documentaries and spy thrillers
Computers
DISLIKES
Aggressive or pushy people
Having to make quick decisions
Light or wishy-washy conversation
Fiction and fantasy
Loud people
Romantic movies
Public speaking
Large crowds
Disco dancing

5. Analyst
DO
Deal in facts and figures
Be detailed
Regularly confirm the correct process
Be patient and allow them to speak
DON’T
Overuse superlatives
Push for decisions
Rush the process
Talk about feelings or become emotional
Stray from the central subject matter

6. Controller
LIKES
Point-form facts
The big picture – macro viewpoint
Fast-paced conversation
Being a leader and taking control
To be constantly challenged
Orderly and structured environments
Public speaking
Action movies
DISLIKES
Wimpy or quietly-spoken people
Too much detail
Fiction or fantasy
Long-winded conversation
Dishonesty or lack of integrity
Frivolous activities or tasks
Loud, egocentric people
Parties or dancing

7. Controller
DO
Be direct and to-the-point
Deal with facts
Talk about outcomes and the macro vision
Maintain positive eye contact
Ask questions
Ask for their opinion and/or advice
DON’T
Use superlatives
Stray from the central subject matter
Talk about feelings or become soft (wimpy)
Be drawn into their arguing (if any)

8. Entertainer
LIKES
Being the centre of attention
Talking, especially about themselves
Public speaking
Action, parties and gregarious activities
Fast cars
Bright, loud colours
Recognition
Action movies
Extreme sports
Money
DISLIKES
Anyone who steals the lime-light away from
them
Staying on the subject
Losing
Details, facts or figures
Quiet environments
Accounting or administrative work
Waiting (for anything or anyone)
Missing out on the action

9. Entertainer
DO
Let them talk the most - especially when it
is about themselves
Relate solutions to them and how it will
edify them… WIIFM
Praise
Stay macro and talk about outcomes
Ask lots of questions
DON’T
Talk too much about specifics and/or
details
Monopolise the conversation
Talk about yourself (unless asked to)
Let them control the conversation or stray
off track for too long
Make them feel like they are in the wrong…
EVER!