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@markdrasutis
“OMG! News Corp
Australia has a
Head of
Innovation?!”
“Great, someone
with the answers”
Innovation: for a
brighter future
In this disrupted
world, where do
you start looking
for innovation?
Disruption (noun): an
event that results in a
displacement or
discontinuity
Australia: print circulation -15% between 2010 & 2014. Print revenue
-20% over the same period Source: World Association o...
Four myths of disruption:
Driving disruption isn’t necessarily about developing something
entirely new. It can be about as...
The journey to a brighter future
First 90 days
1. Listen & learn: don’t judge
2. Understand the past & present thinking on innovation
3. Engage the C-suite on what they ...
Clear definition to
provide clear
direction
Recombining
content, people &
process in new
ways for growth
Connection
Providing a connection with the digital ecosystem & startups
within Australia & beyond to change the culture wi...
Innovation has
nothing to do
with the size of
your R&D
budget, it’s
everyone’s job
Steve Jobs, Apple
Combine and
recombine internet
components in new
ways that create
totally new
inventions
Hal Varian, Google
Recombining
content, people &
process in new
ways for growth
What does
innovation mean
in your business?
Where people focus everyday
Where eureka is possible
The work of innovation
Where people focus everyday
Where eureka is possible
The work of innovation
Why Open
Innovation wins
every time
Open Innovation: a paradigm
that assumes that can &
should use external ideas as
well as internal ones to drive
growth in ...
How to create an
innovation
culture
Your ability to change
at the pace of the
disruption is now your
competitive advantage
More Experiments
Execute more often & quicker
across the business
Actionable Insights
Real data from real customers to
form a hypothesis
Swift, collective
action
Driven by the insights, test the
hypothesis & build the product
Organisational
Endurance
Set yourself up to sustain this,
self-disrupt & repeat over & over
again.
Aware – devised (and adapted) through perception of the
environment around you and in anticipation of probable
conditions ...
Consumer Outcome-Based – teams designed around explicit and
measurable customer facing outcomes (e.g. deliver products wit...
Simple – systems which are intuitive, uncomplicated, and
interoperable. Every team is part of the same system
Transparent ...
Quiet Change
Focus on customer
needs & improving
people’s lives
Think & operate
like a lean startup
Customer & proposition
centricity via Business
Model & Lean Canvas
Combinatorial
Collaboration
Creativity
Make it real
“A prototype is worth a 1000
meetings”
What is the best day to
start to implement
these behaviours?
Today
What is the best project
to start this approach
within?
The one in front of you
What are the lessons?
Quiet change – don’t tell people what to think, show them the
path & take them on the journey
Customer fixation – focus on...
Thank you
@markdrasutis
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia
#CSOAUS: Innovation - for a brighter future at News Corp Australia
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#CSOAUS: Innovation - for a brighter future at News Corp Australia

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Overview of how we approach innovation at News Corp Australia, how this is changing the culture within the business and lessons learnt

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#CSOAUS: Innovation - for a brighter future at News Corp Australia

  1. @markdrasutis
  2. “OMG! News Corp Australia has a Head of Innovation?!”
  3. “Great, someone with the answers”
  4. Innovation: for a brighter future
  5. In this disrupted world, where do you start looking for innovation?
  6. Disruption (noun): an event that results in a displacement or discontinuity
  7. Australia: print circulation -15% between 2010 & 2014. Print revenue -20% over the same period Source: World Association of Newspaper 2014 News, Sport & Entertainment is 51% more likely to be consumed on a mobile now than on a PC, TV or in paper form Source: Nielsen Media Trends 2014 90% of Australians state they are not willing to pay for news, but 35% are willing to pay for digital content Source: Deloitte Media Consumer Survey 2014 33% of Australians state that they get their news via social Source: Deloitte Media Consumer Survey 2014 For millennials, 56% of all their digital content is consumed on a mobile Source: Deloitte Media Consumer Survey 2014 72% of millennials now trust content from Google search & social more than from traditional media (64%) Source: Trust Barometer, US
  8. Four myths of disruption: Driving disruption isn’t necessarily about developing something entirely new. It can be about assembling already existing elements into a disruptive whole. (Example: Uber in urban transportation) Innovation isn’t only about technology. It can also mean developing new ways to deliver value through a new business model. (Example: Warby Parker in eyeglasses) Technologies don’t simply replace other technologies. Rather, systems replace systems. (Example: Clean technology infrastructure) Customers don’t care about inventions or innovations. What most customers care about is what job a product or service enables them to do that they couldn’t do, or do well enough, before. (Example: PayPal)
  9. The journey to a brighter future
  10. First 90 days
  11. 1. Listen & learn: don’t judge 2. Understand the past & present thinking on innovation 3. Engage the C-suite on what they would see as success in this space in 3 years 4. Spot & engage the change agents & mavens within the teams 5. Create a clear team charter: what we will do/what we won’t do/what will success look like 6. Create a clear definition & agreed methodology to be used to frame innovation within the business 7. Communicate, listen, change, communicate, listen
  12. Clear definition to provide clear direction
  13. Recombining content, people & process in new ways for growth
  14. Connection Providing a connection with the digital ecosystem & startups within Australia & beyond to change the culture within News Collaboration Providing a platform that allows cross-division collaboration & an environment to ‘fail safe’ within current business processes Creativity Make it real: develop & showcase customer centred experiences to illustrate & prototype new thinking & ideas
  15. Innovation has nothing to do with the size of your R&D budget, it’s everyone’s job Steve Jobs, Apple
  16. Combine and recombine internet components in new ways that create totally new inventions Hal Varian, Google
  17. Recombining content, people & process in new ways for growth
  18. What does innovation mean in your business?
  19. Where people focus everyday Where eureka is possible The work of innovation
  20. Where people focus everyday Where eureka is possible The work of innovation
  21. Why Open Innovation wins every time
  22. Open Innovation: a paradigm that assumes that can & should use external ideas as well as internal ones to drive growth in your business
  23. How to create an innovation culture
  24. Your ability to change at the pace of the disruption is now your competitive advantage
  25. More Experiments Execute more often & quicker across the business
  26. Actionable Insights Real data from real customers to form a hypothesis
  27. Swift, collective action Driven by the insights, test the hypothesis & build the product
  28. Organisational Endurance Set yourself up to sustain this, self-disrupt & repeat over & over again.
  29. Aware – devised (and adapted) through perception of the environment around you and in anticipation of probable conditions of disruption Aligned – delivered in harmony among teams and individuals Mutually Beneficial – defined as a shared outcome with customers, partners & employees Supported – embraced by individuals, fed by resources
  30. Consumer Outcome-Based – teams designed around explicit and measurable customer facing outcomes (e.g. deliver products within 2 days) over channels (e.g. website) or disciplines (e.g. design) that deliver value & impact Lean – teams populated with only the members essential to the work to deliver that value & impact (e.g. pizza teams) Autonomous – teams given diverse skills and control needed to take an experiment to market without interference or interdependence Porous – internal structures which are permeable to additional resources, communities, partners, and all other teams Self-Organizing – teams granted the authority and resources to assemble, adapt, or disband based on evidence
  31. Simple – systems which are intuitive, uncomplicated, and interoperable. Every team is part of the same system Transparent – systems which are explicit and distributed Plastic – systems which are malleable in pursuit of the organization’s strategy and in support of the organization’s structure. Disruption can trigger quick change Automated – beneficial systems which initiate or take place without conscious human action. They are not forced
  32. Quiet Change
  33. Focus on customer needs & improving people’s lives
  34. Think & operate like a lean startup
  35. Customer & proposition centricity via Business Model & Lean Canvas
  36. Combinatorial Collaboration Creativity
  37. Make it real “A prototype is worth a 1000 meetings”
  38. What is the best day to start to implement these behaviours?
  39. Today
  40. What is the best project to start this approach within?
  41. The one in front of you
  42. What are the lessons?
  43. Quiet change – don’t tell people what to think, show them the path & take them on the journey Customer fixation – focus on the customer need, improving their lives & the ‘jobs to be done’ Less > more – smaller teams, tighter focus, tangible & measurable outcomes, then move & scale quickly Acceptance of failure – create a culture which is happy to take risk, fail fast & learn from every action & reaction
  44. Thank you @markdrasutis

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