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10 Customer Loyalty Programs In 2015

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Are you wondering how to build up your customer loyalty in 2015? You can refer to 10 customer loyalty ideas in this whitepaper.

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10 Customer Loyalty Programs In 2015

  1. 1. 10 Customer Loyaly Ideas In 2015 For Ecommerce 10 Customer Loyalty Ideas In 2015 80% of your company’s future revenue will come from just 20% of your existing customers
  2. 2. 10 Customer Loyaly Ideas In 2015 For Ecommerce Table Of Content Getting Started Get And Keep Customers? A Challenge For Almost Businesses 5 Best Customer Loyalty Case Studies 10 Customer Loyalty Ideas Summary
  3. 3. 10 Customer Loyaly Ideas In 2015 For Ecommerce Overview Business competition is fiercer, instead of getting new source of customers, is it better to make your customer who comes to your store once come back again? This white-paper would give you the reasons why you should start your customer loyalty program right now, best customer loyalty case studies and ten tips for customer loyalty program in 2015. 1. Get and keep customers? A challenge for almost businesses 2. 5 best customers loyalty program and key take-away 3. 10 customer loyalty ideas in 2015 Happy reading! I am sure that after reading this white paper you immediately can have some ideas to start your own loyalty program and increase your sales.
  4. 4. 10 Customer Loyaly Ideas In 2015 For Ecommerce Get And Keep Customers? A Challenge For Almost Businesses The study by Forrest Research shows that it costs 5 times more to acquire new customers than it does to keep current ones. Gartner Group cited in Forbes that 80% of your company’s future revenue will come from just 20% of your existing customers. Why do customers leave company? Customers can leave you because of many reasons, knowing the reason is a key to success for your business: the principal reason is they feel they don’t enough care from your business than the other competitors Customer loyalty – A challenge for all businesses? According to Cheryl Conner “8 top great challenges for every business face” in Forbes, customer loyalty is one of the significant problem for every businesses. Morever, 61% of retailers cite customer retention as their greatest obstacle in 2013, up from 51% in 2012. Is it really challenged to keep your customer loyal to your brand, right? Let’s take lessons from 5 most successful customer loyalty campaigns. Why Customers Leave Company The treatment they received Feel dissatisfied with products and service Begin doing business with the competition Seek alternatives
  5. 5. 10 Customer Loyaly Ideas In 2015 For Ecommerce 5 Best Customer Loyalty Case Studies 1. Apple – keep customers loyal by its own products Apple is the most special case study for customer loyalty. Although they don’t offer any discount or special offer to customers, there are many fans extremely faithful to this brand because of its own products. “When you start with an amazing products, you can create amazing things” That is what Apple uses in every its products communication campaign. These innovative products can change the world, change the way we work, play and listen to music. Simple and innovative are what Apple makes its customers so loyal without using any promotional campaign. Take-away tip: First and foremost factor for customer loyalty comes from your own products! 2. Boloco Card – Use simple points system Boloco is the brand name of an American chain of restaurants that serves burritos, wraps, salads, shakes and smoothies. Boloco brand gives their customers a Boloco card (with stylish design) to accumulate
  6. 6. 10 Customer Loyaly Ideas In 2015 For Ecommerce their points after each purchase, with which customers can earn points after buying any products then redeem it in next purchases. Why this loyalty program is so effective: Measure points in dollar and reward in food items. Simple system makes it perfect, both customers and store-owners don’t have to remember and apply confusing reward points system to each order. That works! Take-away tip: Use simple points (earn and redeem) system 3. Walgreens – Get rewarded for living a happy and healthy life The Walgreen Company is the largest drug retailing chain in the United States. As of May 31, 2014, the company operated 8,217 stores in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. See how it conducted loyal customer program! Walgreen puts their customer’s well-being on the first emphasis. With the Balance Rewards program, customers can earn points by taking care of themselves through filling prescriptions, receiving immunizations, logging points for walking and/or running, tracking weight loss, or participating in physical activities.
  7. 7. 10 Customer Loyaly Ideas In 2015 For Ecommerce Why does this program work? It is humane, Walgreen cares about their customers’ health, and then it benefits both customers and Walgreen brand. Take-away tip: Customer loyalty program should care truly customers’ problem. 4. Patagonia – Non-monetary loyal program Patagonia is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail. Instead of using common ways for loyalty program like points or discount, Patagonia uses a non-monetary program to benefit their customers: They partnered with Ebay and allows their customers to re-sell their old Patagonia products though Ebay. This campaign works because it can meet 2 conditions: First, convey the message that Patagonia clothing and gear are durable. Second, bring customers more value rather than discounts and points.
  8. 8. 10 Customer Loyaly Ideas In 2015 For Ecommerce Take-away tip: Customer loyal program should bring more value to customers rather than discounts and points. 5. Amazon – Amazon prime membership Amazon.com, Inc. is an American electronic commerce company with headquarters in Seattle, Washington. It offers loyal customer prime benefits that can make them feel VIP and delete bolder between customers and providers. Take-away tip: Give your loyal customers special offers.
  9. 9. 10 Customer Loyaly Ideas In 2015 For Ecommerce 10 Customer Loyalty Ideas For 2015 1. Focus on the quality of products The first and foremost in a customer loyalty program is the quality of your products. Customers will never come back to a brand if it doesn’t offer any good to them. High quality products increasingly build trust in your customers. 2. Offer excellent customer services Customer services somehow can be defined as the way you communicate to your customers through actions of bringing the best-quality customer services. 68% customers leave company because of the treatment they receive; it’s high time for your business to improve customer service to build up customer loyalty. 3. Use points system A point system for your customers is a great incentive for them to come back again. Remember to simplify earning and redeeming process! 4. Use a non-monetary loyalty program Creating something creative rather than points or discount can make your customers remember you better. For example, you can set up partnership with other related brand, which can bring real value to your customers. 5. Create a community Creating a community of your loyal customers can benefit your business and customers, too. Harley, a Motor Company, creates a community where its loyal clients can build up their networks, learn more about the products and share their stories to the others.
  10. 10. 10 Customer Loyaly Ideas In 2015 For Ecommerce through Loyalty Program, you can absolutely make something special for your long-time customers. For instances, giving customers who love flowers a bunch of roses in their birthday or sending them a book about flowers can be the best behaviors to show off your gratitude for customers’ business. Loyalty Program is only successful when you keep your customer surprised, happy and excited in a long time. If you want your customer loyal to your brand, it is necessary that you all have to 6. Give customers a badge of honor When your customers have been with you for a certain time or have made a big purchase, you can give them the opportunities to be a part of a special group. MageWorld, a large portal of magento extensions has Partner Program including silver, golden, and premium level based on customer’s total order. 7. Make your customer happy For business, smiling is something little but it can effect on your brand image in customers’ mind. In fact, one of the reasons Southwest Airlines has so many raving fans is because leaders and front-line employees infuse some humor and fun into the customer experience. Making customers happy is one of important elements to help your Loyalty Program become more effective. The customers who always feel comfortable with your services will tend to come back to do more business with you. 8. Keep them guessing Keeping customers guessing is a secret of Loyalty Program to attract them to come back for possibility of a discount. For some big brands, they give unadvertised discounts during their weekday “Golden Hours”. This means that discounts will occur to anybody in anytime. Customers don’t know exactly what
  11. 11. 10 Customer Loyaly Ideas In 2015 For Ecommerce 9. Plan surprises for customers Sometimes you should have plans to surprise your customers. Basing on information you gather through Loyalty Program, you can absolutely make something special for your long-time customers. For instances, giving customers who love flowers a bunch of roses in their birthday or sending them a book about flowers can be the best behaviors to show off your gratitude for customers’ business. Loyalty Program is only successful when you keep your customer surprised, happy and excited in a long time. 10. Follow up customers Customers come and go. However, there are lots of people who are willing to come back with you if you regularly follow up them. In reality, when the transaction is over, some businesses stay silent. It is a big mistake. Remember that your existing customers can have potential needs in the near future. Therefore, you should keep in touch with them, gather their data and take care of them.
  12. 12. 10 Customer Loyaly Ideas In 2015 For Ecommerce Final Words If your business only focuses on attracting new customers, it is high time to make your old customers loyal to your brand in 2015. “80% of your company’s future revenue will come from just 20% of your existing customers” Start your loyalty program now! We are MageWorld, a large portal of magento extensions to boost sales. Follow Us to Get Latest News Of Magento and Ecommerce.

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