Presentation at Knight Digital Media Center, University of California-Berkeley, March 24, 2009 and USC master's program, March 27, 2009.

1. MarkBriggs | Journalism2.0
Journalism 2.0 1

2. A journalist’s guide...
... in the digital age.
MarkBriggs | Journalism2.0
Journalism 2.0 1

3. Journalism 2.0 2

4. New skills needed
➡ Blog ➡ Edit web pages
➡ Shoot photos ➡ Moderate web chat
➡ Edit photos ➡ Send out breaking news alerts
➡ Capture audio ➡ Post stories online
Journalism 2.0 2

5. New skills needed
➡ Blog ➡ Edit web pages
➡ Shoot photos ➡ Moderate web chat
➡ Edit photos ➡ Send out breaking news alerts
➡ Capture audio ➡ Post stories online
➡ Edit audio ➡ Build photo galleries
➡ Shoot video ➡ Build audio slideshows
➡ Edit video ➡ Lay out web pages
Journalism 2.0 2

6. New skills needed
➡ Blog ➡ Edit web pages
➡ Shoot photos ➡ Moderate web chat
➡ Edit photos ➡ Send out breaking news alerts
➡ Capture audio ➡ Post stories online
➡ Edit audio ➡ Build photo galleries
➡ Shoot video ➡ Build audio slideshows
➡ Edit video ➡ Lay out web pages
➡ Send out SMS news alerts ➡ Manage reader-submitted stories
➡ Choose lede story for web site ➡ Edit reader-submitted blog posts
➡ Help develop Google map ➡ Help develop user interface for
➡ Acquire, clean up database database
➡ Solicit reader photos, help upload
Journalism 2.0 2

7. 3

8. Why?
3

9. Journalism 2.0 4

10. New Information Ecosystem
Participatory and
✦
user generated media
Journalism 2.0 4

11. New Information Ecosystem
Participatory and
✦
user generated media
Networked
✦
conversations
produce a flood
of new information
Journalism 2.0 4

12. New Information Ecosystem
Participatory and
✦
user generated media
Networked
✦
conversations
produce a flood
of new information
It’s a mobile,
✦
global world
Journalism 2.0 4

13. Global Interconnectedness
Journalism 2.0 5

14. Global Interconnectedness
Information/Data Everywhere
✦
Automation of Data Feeds
✦
Multiple Display Points
✦
Multiple Audience/Brand Interaction Points
✦
Journalism 2.0 5

15. Participatory Media
Journalism 2.0 6

16. Participatory Media
Media is Everywhere
✦
1-10-100 Rule*
✦
1 Creator
✦
10 Synthesizers
✦
100 Consumers
✦
Fluid changes in media
✦
participation from Creator
to Synthesizer to Consumer
* via Bradley Horowitz, Yahoo
Journalism 2.0 6

17. Core resources
Journalism 2.0 7

18. Core resources
If the Internet teaches us anything, it is that great
value comes from leaving core resources in a
commons, where they're free for people to build
upon as they see fit.
- Lawrence Lessig
Journalism 2.0 7

19. Eye on the Future 8

20. Social Capital
“The advantage created by a person’s location
✦
in a structure of relationships”
Becoming the “trusted center” and/or
✦
becoming allied to the “trusted center”
through digital communication
Leveraging networks to build the brand
✦
Trust guides - the importance of transparency
✦
Eye on the Future 8

21. Editor
Journalism 2.0 9

22. Editor
Journalism 2.0 9

23. Editor Navigator
Reach beyond any single medium
Beyond standard fare of staff, news services
Facilitate an interactive information exchange
Journalism 2.0 9

24. Journalism 2.0 10

25. Questions in the era of overload
- Matt Thompson, newsless.org
Journalism 2.0 10

26. Questions in the era of overload
- Matt Thompson, newsless.org
1. Are we making our community feel better-
informed or merely distracted?
2. Will our coverage find its audience where and
when they’re ready for it?
3. Are we synthesizing information, or merely
aggregating it?
Journalism 2.0 10

27. Journalism 2.0 11

28. Supply and Demand
News articles don’t cut it online. Newsrooms alone
can’t produce enough information for the audience.
- Rob Barrett, LATimes.com
Journalism 2.0 11

29. Information overload
Journalism 2.0 12

30. Information overload
“There is no such thing as information
overload, only filter failure.”
- Clay Shirky
Journalism 2.0 12

31. Journalism 2.0 13

32. Welcome to the revolution
Journalism 2.0 13

33. Journalism 2.0 14

34. Social media
Journalism 2.0 14

35. Social media
Journalism 2.0 14

36. Social media
Journalism 2.0 14

37. Social media
Journalism 2.0 14

38. Social media
Journalism 2.0 14

39. Journalism 2.0 15

40. “Through social media, journalists can be
more open about their work, offering insights
into the process of news, and connect with
audiences in a way that simply wasn't
possible a generation ago.”
- Alfred Hermida
University of British Columbia
Journalism 2.0 16

41. Journalism 2.0 17

42. User generated content
Journalism 2.0 17

43. User generated content
Journalism 2.0 17

44. User generated content
Journalism 2.0 17

45. User generated content
Journalism 2.0 17

46. Hyperlocal
Journalism 2.0 18

47. Hyperlocal
Journalism 2.0 18

48. Hyperlocal
Journalism 2.0 18

49. New models
Journalism 2.0 19

50. Link journalism
New models
Journalism 2.0 19

51. Link journalism
Mash-ups
New models
Journalism 2.0 19

52. New models
Journalism 2.0 19

53. Journalism 2.0 20

54. Journalism start-ups
Journalism 2.0 20

55. Journalism start-ups
Journalism 2.0 20

56. Journalism start-ups
Journalism 2.0 20

57. Making Journalism Marketable
Journalism 2.0 21

58. Making Marketable Journalism
Journalism 2.0 21

59. Making Marketable Journalism
1. Make smart content choices based on markets
Journalism 2.0 21

60. Making Marketable Journalism
1. Make smart content choices based on markets
2. Treat markets as conversations
Journalism 2.0 21

61. Making Marketable Journalism
1. Make smart content choices based on markets
2. Treat markets as conversations
3. Publish, then filter
Journalism 2.0 21

62. Making Marketable Journalism
1. Make smart content choices based on markets
2. Treat markets as conversations
3. Publish, then filter
4. Provide a layer of journalism on top
Journalism 2.0 21

63. Making Marketable Journalism
1. Make smart content choices based on markets
2. Treat markets as conversations
3. Publish, then filter
4. Provide a layer of journalism on top
5. Add value
Journalism 2.0 21

64. Journalism 2.0 22

65. It’s about people. Not technology.
Journalism 2.0 22

66. Journalism 2.0 23

67. Questions?
Mark Briggs | journalism20.com/blog
Slides available: www.slideshare.net/mark.briggs
Journalism 2.0 23