What is Mass Media?
• Mass media is communication whether it’s
written, broadcast, or spoken that reaches a
• Mass media is virtually a current awareness
service informing people about current events
and activities of human beings and also about
every significant natural phenomenon and
such other public interest.
How does Mass media influence
• The consumption of media shapes worldviews and values
such as political opinions and cultural, gender, or minority
prejudices. Numerous studies have identified the media as
potent political socialization agents, agents that shape
political beliefs and voting behavior.
The main Impact of Mass Media on
• A child’s life is significantly impacted by the socializing
process. According to the definition of socialization, it is a
“continuing process wherein a person, develops a sense of
self and learn the rules, values, behavior, and social skills
relevant to his or her social position”. The media has a
significant impact on our attitudes and behavior, which
makes it a crucial part of the socialization process. The use
of mass media occasionally be beneficial. By having more
diversity, we can learn more about what is happening in
other nations, which is beneficial.
Examples of Mass Media
• Newspaper and magazine articles, published
photographs, recordings of television and radio
broadcasts, sheet music and music recorded for mass
distribution, advertisements, books, and magazines.
These are the examples of mass media that can
inform everyone around the world about this issue,
even for the culture and races to give everyone