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Facebook's F8 2019 Updates — What Marketers Need To Know with Mari Smith

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Facebook F8 2019 Updates — What Marketers Need To Know. Here's the complete breakdown of important news by yours truly!

Grab a cuppa tea or glass o’ wine and join in the conversation on this Facebook Live at:
https://www.facebook.com/marismith/videos/454799318662759/

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FACEBOOK F8 UPDATES:

Facebook's new focus: "a privacy-focused social foundation for the future"

Messenger changes - speedier and lighter, desktop apps coming for Windows and Mac OS, group video calls, collaborate on projects. Watch video together (like a private Watch Party). New close friends section coming. "Building a modern day social network on top of messaging." Messenger & business - new lead generation templates in Ads Manager. New appointment booking in Messenger. Also, changes to chatbot broadcasts. "Starting April 30, 2019, a Page must be approved with the Page-level Subscription Messaging feature in order to use the Broadcast API."

Facebook Groups -- more prominent positioning in the new design on both mobile and desktop. Reach stats coming + Boost button. Plus, Custom Audiences in Ads Manager for any group you admin!!

Facebook's new 'FB5' design - cleaner, more white space, no blue bar, new logo; big focus on groups and soon events, too. “We’re rolling out FB5, a fresh new design for Facebook that’s simpler, faster, more immersive and puts your communities at the center.”
Plus, new group features coming: Job Groups, Health Support Groups, Buy & Sell groups, Gaming groups.

Marketplace changes -- ship items anywhere in continental US and pay via FB.

Instagram -- shop from Creators (around 50 in closed beta) offering products from Checkout on Instagram (in closed beta also). Apply at http://bit.ly/checkout_IG. Plus Donation sticker. And group Chat sticker spotted!

WhatsApp -- catalog coming for businesses. See a business catalog right within WhatsApp while chatting with a business

Portal -- Expanding from the US to Canada, coming to Europe this fall. WhatsApp & Messenger video chat in Portal; end-to-end encryption on all calls. Plus, Portal & Amazon: more Alexa skills including Flash Briefings, smart home control, and Amazon Prime Video app. Coming later this year. Plus, Facebook Live on Portal. Hm, are you more convinced to get a Portal now?!

Facebook Dating app -- Initially announced at F8 2018. Currently available in Colombia, Thailand, Canada, Argentina, and Mexico
Coming to the US “end of year." Expanding to 14 more countries now.

STORIES are still 'the future' says Zuck. And private messaging and small, meaningful groups.

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Facebook's F8 2019 Updates — What Marketers Need To Know with Mari Smith

  1. 1. @marismith @mari_smith 1@marismith @mari_smith@marismith @mari_smith Facebook F8 Updates What Marketers Need To Know MARI SMITH – Premier Facebook Marketing Expert CEO, Mari Smith International, Inc. Brought to you in partnership with Wave.video
  2. 2. @marismith @mari_smith 2@marismith @mari_smith@marismith @mari_smith www.wave.video
  3. 3. @marismith @mari_smith 3@marismith @mari_smith@marismith @mari_smith
  4. 4. @marismith @mari_smith Facebook’s New Focus
  5. 5. @marismith @mari_smith 5@marismith @mari_smith@marismith @mari_smith Photograph: Josh Edelson/AFP/Getty Images Big change is coming!
  6. 6. @marismith @mari_smith 6@marismith @mari_smith@marismith @mari_smith
  7. 7. @marismith @mari_smith 7@marismith @mari_smith@marismith @mari_smith
  8. 8. @marismith @mari_smith 8@marismith @mari_smith@marismith @mari_smith
  9. 9. @marismith @mari_smith 9@marismith @mari_smith@marismith @mari_smith
  10. 10. @marismith @mari_smith 10@marismith @mari_smith Public spaces = town squares Private spaces = living rooms Our digital lives = need both Facebook and Instagram = town square for the last 15 years It’s no surprise that the fastest ways that we’re all communicating online is PRIVATE MESSAGING, SMALL GROUPS & STORIES Zuck on privacy…
  11. 11. @marismith @mari_smith Messenger
  12. 12. @marismith @mari_smith 12@marismith @mari_smith@marismith @mari_smith
  13. 13. @marismith @mari_smith 13@marismith @mari_smith Speed Faster & lighter Completely re-engineered app Begins to roll out later this year Messenger Desktop app Windows & Mac OS Group video calls Collaborate on projects Testing now, rolls out globally later this year Messenger
  14. 14. @marismith @mari_smith 14@marismith @mari_smith@marismith @mari_smith
  15. 15. @marismith @mari_smith 15@marismith @mari_smith@marismith @mari_smith
  16. 16. @marismith @mari_smith 16@marismith @mari_smith Watch video together Like a ‘private Watch Party’ J Testing now, begins to roll out globally later this year Messenger + Video
  17. 17. @marismith @mari_smith 17@marismith @mari_smith New, dedicated space Discover Stories and messages with your closest friends and family Rolling out later this year Messenger: Close Friends
  18. 18. @marismith @mari_smith 18@marismith @mari_smith New: Lead generation templates in Ads Manager New: Book appointments within a Messenger conversation …car dealerships, stylists or cleaning services, Also, changes to chatbot broadcasts Pages must be approved Starting April 30, 2019, a Page must be approved with the Page-level Subscription Messaging feature in order to use the Broadcast API. Messenger + Businesses
  19. 19. @marismith @mari_smith Groups
  20. 20. @marismith @mari_smith 20@marismith @mari_smith Prominent position on Facebook’s new design Next section Reach stats coming Boost button coming Custom Audiences coming Group – news for businesses
  21. 21. @marismith @mari_smith 21@marismith @mari_smith@marismith @mari_smith
  22. 22. @marismith @mari_smith Facebook’s FB5 New Design
  23. 23. @marismith @mari_smith 23@marismith @mari_smith@marismith @mari_smith
  24. 24. @marismith @mari_smith 24@marismith @mari_smith@marismith @mari_smith
  25. 25. @marismith @mari_smith 25@marismith @mari_smith “We’re rolling out FB5, a fresh new design for Facebook that’s simpler, faster, more immersive and puts your communities at the center.” Changes already rolling out on mobile New desktop site coming in the next few months New FB design – mobile & desktop
  26. 26. @marismith @mari_smith 26@marismith @mari_smith Groups tab Personalized feed across all your groups New discovery tool Search by topics Improved recommendations Putting Groups First
  27. 27. @marismith @mari_smith 27@marismith @mari_smith@marismith @mari_smith
  28. 28. @marismith @mari_smith 28@marismith @mari_smith MORE content from groups in News Feed!! Group posts in News Feed
  29. 29. @marismith @mari_smith 29@marismith @mari_smith@marismith @mari_smith
  30. 30. @marismith @mari_smith 30@marismith @mari_smith …because we know people use Facebook Live to sell things in Buy and Sell groups, we’re exploring ways to let buyers easily ask questions and place orders without leaving the live broadcast Buy and Sell Groups
  31. 31. @marismith @mari_smith 31@marismith @mari_smith@marismith @mari_smith
  32. 32. @marismith @mari_smith 32@marismith @mari_smith Real-time shopping Facebook Meets QVC
  33. 33. @marismith @mari_smith 33@marismith @mari_smith Job groups will have a new template for employers to post openings, and easier ways for job seekers to message the employer and apply directly through Facebook Job Groups
  34. 34. @marismith @mari_smith 34@marismith @mari_smith@marismith @mari_smith
  35. 35. @marismith @mari_smith 35@marismith @mari_smith Different communities have different needs, so we’re introducing new features for different types of groups Through new Health Support groups, members can post questions and share information without their name appearing on a post Ashley M. Greiner, an attorney who suffers from congestive heart failure, has been working with Facebook on the new feature. Health Support Groups
  36. 36. @marismith @mari_smith 36@marismith @mari_smith Gaming groups will get a new chat feature so members can create threads for different topics within the group Gaming Groups
  37. 37. @marismith @mari_smith 37@marismith @mari_smith@marismith @mari_smith
  38. 38. @marismith @mari_smith 38@marismith @mari_smith Help you start friendships with new people from your shared communities like a school, workplace or city It’s OPT IN Groups integrated – meet new friends from your most meaningful communities. Started testing in a few places; will roll out wider soon Meet New Friends
  39. 39. @marismith @mari_smith 39@marismith @mari_smith See what’s happening around you Get recommendations Discover local businesses Coordinate with friends to make plans to get together See: https://www.facebook.com/local/ Events Tab coming this summer New Events Tab
  40. 40. @marismith @mari_smith 40@marismith @mari_smith@marismith @mari_smith
  41. 41. @marismith @mari_smith Marketplace
  42. 42. @marismith @mari_smith 42@marismith @mari_smith People will soon be able to ship Marketplace items anywhere in the continental US and pay for their purchases directly on Facebook For sellers this means reaching more buyers and getting paid securely For buyers this means shopping more items — near or far Shipping
  43. 43. @marismith @mari_smith 43@marismith @mari_smith@marismith @mari_smith
  44. 44. @marismith @mari_smith 44@marismith @mari_smith@marismith @mari_smith
  45. 45. @marismith @mari_smith 45@marismith @mari_smith@marismith @mari_smith
  46. 46. @marismith @mari_smith Instagram
  47. 47. @marismith @mari_smith 47@marismith @mari_smith@marismith @mari_smith INSTAGRAM is Facebook’s next Facebook
  48. 48. @marismith @mari_smith 48@marismith @mari_smith@marismith @mari_smith
  49. 49. @marismith @mari_smith 49@marismith @mari_smith Over 130 million accounts on Instagram tap on a shopping post to learn more about products every month. Shop from Creators Anyone in the global IG community will be able to shop from creators Creators tag products in their posts Users buy without leaving Instagram Testing approx. 50 creators next week, with plans to expand access over time Checkout on Instagram = closed beta Apply at http://bit.ly/checkout_IG Instagram Updates
  50. 50. @marismith @mari_smith 50@marismith @mari_smith@marismith @mari_smith
  51. 51. @marismith @mari_smith 51@marismith @mari_smith Creators in the Shop Looks beta group
  52. 52. @marismith @mari_smith 52@marismith @mari_smith@marismith @mari_smith
  53. 53. @marismith @mari_smith 53@marismith @mari_smith Brands in the Checkout beta group http://bit.ly/checkout_IG
  54. 54. @marismith @mari_smith 54@marismith @mari_smith Goal = monetize Purchase without leaving the apps: Instagram first Then Facebook, Messenger, WhatsApp next Eventually Portal Then Oculus ++ Payments Cryptocurrency Social Commerce / Private Commerce $19Bn
  55. 55. @marismith @mari_smith 55@marismith @mari_smith Donation sticker 100% of the money raised goes to the nonprofit you support Available in the US now; IG is working to bring it to more countries. See @brenebrown’s ‘Give Now’ highlight Instagram Updates
  56. 56. @marismith @mari_smith 56@marismith @mari_smith@marismith @mari_smith
  57. 57. @marismith @mari_smith 57@marismith @mari_smith Private group discussion 'People who view your story can request to join this group chat’. Instagram: Chat Sticker
  58. 58. @marismith @mari_smith 58@marismith @mari_smith@marismith @mari_smith Instagram testing hiding like counts
  59. 59. @marismith @mari_smith 59@marismith @mari_smith New ‘nudge’ feature warning users if they’re about to comment something hurtful “Away mode” for taking a break “Manage interactions” – set limits on how certain people interact with you Promoting ‘digital well-being’
  60. 60. @marismith @mari_smith 60@marismith @mari_smith@marismith @mari_smith
  61. 61. @marismith @mari_smith 61@marismith @mari_smith@marismith @mari_smith
  62. 62. @marismith @mari_smith WhatsApp
  63. 63. @marismith @mari_smith 63@marismith @mari_smith See a business catalog right within WhatsApp while chatting with a business Businesses can showcase their goods so people can easily discover them WhatsApp: Business Catalog
  64. 64. @marismith @mari_smith 64@marismith @mari_smith@marismith @mari_smith
  65. 65. @marismith @mari_smith Portal
  66. 66. @marismith @mari_smith 66@marismith @mari_smith@marismith @mari_smith
  67. 67. @marismith @mari_smith 67@marismith @mari_smith@marismith @mari_smith
  68. 68. @marismith @mari_smith 68@marismith @mari_smith Expanding from the US to Canada Portal and Portal+ in Europe this fall WhatsApp & Portal End-to-end encryption on all calls Call friends who use WhatsApp or Messenger on their Portal or phone Portal & Amazon More Alexa skills including Flash Briefings, smart home control, and Amazon Prime Video app Coming later this year Facebook Live on Portal Portal updates Photo by Amelia Holowaty Krales / The Verge
  69. 69. @marismith @mari_smith Dating
  70. 70. @marismith @mari_smith 70@marismith @mari_smith@marismith @mari_smith
  71. 71. @marismith @mari_smith 71@marismith @mari_smith Initially announced at F8 2018 Separate profile, opt in 200M users listed as single Currently available in Colombia, Thailand, Canada, Argentina, and Mexico Coming to the US “end of year” Expanded to 14 new countries: Philippines, Vietnam, Singapore, Malaysia, Laos, Brazil, Peru, Chile, Bolivia, Ecuador, Paraguay, Uruguay, Guyana, and Suriname So far, no ads or paid features Online dating could be worth $12 billion a year by 2020 Facebook Dating App
  72. 72. @marismith @mari_smith 72@marismith @mari_smith@marismith @mari_smith
  73. 73. @marismith @mari_smith 73@marismith @mari_smith@marismith @mari_smith
  74. 74. @marismith @mari_smith 74@marismith @mari_smith@marismith @mari_smith
  75. 75. @marismith @mari_smith 75@marismith @mari_smith@marismith @mari_smith
  76. 76. @marismith @mari_smith 76@marismith @mari_smith@marismith @mari_smith
  77. 77. @marismith @mari_smith 77@marismith @mari_smith@marismith @mari_smith
  78. 78. @marismith @mari_smith 78@marismith @mari_smith@marismith @mari_smith
  79. 79. @marismith @mari_smith 79@marismith @mari_smith@marismith @mari_smith “Stories are the FUTURE” ~Mark Zuckerberg, CEO Facebook Photo: quintanomedia
  80. 80. @marismith @mari_smith 80@marismith @mari_smith Stories are growing 15x faster than feed content
  81. 81. @marismith @mari_smith 81@marismith @mari_smith@marismith @mari_smith www.wave.video

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