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Facebook Marketing: An Hour A Day present @marismith
<ul><li>Bubbly Scottish-Canadian! </li></ul><ul><li>Relationship + Internet =  Social Media! </li></ul><ul><li>“ The Pied ...
<ul><li>Feel free to tweet!! </li></ul><ul><li>@marismith | @ctreada </li></ul><ul><li>@facebookmktg </li></ul><ul><li>And...
<ul><li>Introduction </li></ul><ul><li>Meet Chris Treadaway </li></ul><ul><li>How the book came about </li></ul>@marismith...
@marismith Survey Results
Set clear objectives @marismith
@marismith Survey Results
@marismith Survey Results
<ul><li>~500 million  active members. </li></ul>#2 most trafficked site. @marismith
“ To help the world connect & communicate more effectively.” @marismith Facebook’s Mission
Fan Page @marismith Facebook’s Best Features
<ul><li>Developing FIVE primary fan page strategies </li></ul><ul><ul><li>First – your clear Objective(s) </li></ul></ul><...
Sample Landing Tab @marismith
@marismith Sample Canvas Page
<ul><li>Hallmarks of a customer-centric fan page: </li></ul><ul><ul><li>Non-fans land on a unique tab </li></ul></ul><ul><...
@marismith Facebook Social Plugins
@marismith “ It took us  8 years  to reach 1.5 million registered users in the era of email. It took us only  5 months  to...
@marismith Grow Your Tribe
<ul><li>YOU are  the  go to person for a very tight niche </li></ul><ul><li>You’re seen  everywhere  – in all the right pl...
@marismith Drive traffic to your funnel
@marismith Track, measure & monitor
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Facebook Marketing: An Hour A Day - Session 1 of 3

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  • Great book Mari! Thank you for the preview here at slideshare, I went ahead and purchased a copy of 'Facebook Marketing' here online: http://amzn.to/1i1bjQa
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Facebook Marketing: An Hour A Day - Session 1 of 3

  1. 1. Facebook Marketing: An Hour A Day present @marismith
  2. 2. <ul><li>Bubbly Scottish-Canadian! </li></ul><ul><li>Relationship + Internet = Social Media! </li></ul><ul><li>“ The Pied Piper of Facebook” </li></ul>@marismith A Wee Bit About Mari
  3. 3. <ul><li>Feel free to tweet!! </li></ul><ul><li>@marismith | @ctreada </li></ul><ul><li>@facebookmktg </li></ul><ul><li>And join our fan page for the book: </li></ul><ul><li>facebook.com/marketingbook </li></ul><ul><li>+ </li></ul><ul><li>facebook.com/marismith </li></ul>@marismith Tweet & Like Galore!
  4. 4. <ul><li>Introduction </li></ul><ul><li>Meet Chris Treadaway </li></ul><ul><li>How the book came about </li></ul>@marismith Facebook Marketing book
  5. 5. @marismith Survey Results
  6. 6. Set clear objectives @marismith
  7. 7. @marismith Survey Results
  8. 8. @marismith Survey Results
  9. 9. <ul><li>~500 million active members. </li></ul>#2 most trafficked site. @marismith
  10. 10. “ To help the world connect & communicate more effectively.” @marismith Facebook’s Mission
  11. 11. Fan Page @marismith Facebook’s Best Features
  12. 12. <ul><li>Developing FIVE primary fan page strategies </li></ul><ul><ul><li>First – your clear Objective(s) </li></ul></ul><ul><ul><li>Design Strategy </li></ul></ul><ul><ul><li>Content Strategy </li></ul></ul><ul><ul><li>Promotion Strategy </li></ul></ul><ul><ul><li>Engagement Strategy </li></ul></ul><ul><ul><li>Conversion Strategy </li></ul></ul>@marismith 5 Strategy Approach
  13. 13. Sample Landing Tab @marismith
  14. 14. @marismith Sample Canvas Page
  15. 15. <ul><li>Hallmarks of a customer-centric fan page: </li></ul><ul><ul><li>Non-fans land on a unique tab </li></ul></ul><ul><ul><li>Wall tab shows Posts by page and fans </li></ul></ul><ul><ul><li>Wall posts turned on (posts, photos, videos, links) </li></ul></ul><ul><ul><li>Prompt commenting </li></ul></ul><ul><ul><li>Personalized </li></ul></ul><ul><ul><li>Relevant content </li></ul></ul><ul><ul><li>Variety of content </li></ul></ul><ul><ul><li>Daily updates </li></ul></ul>@marismith Be Customer-Centric
  16. 16. @marismith Facebook Social Plugins
  17. 17. @marismith “ It took us 8 years to reach 1.5 million registered users in the era of email. It took us only 5 months to acquire the same number of users on Facebook.” Facebook Connect
  18. 18. @marismith Grow Your Tribe
  19. 19. <ul><li>YOU are the go to person for a very tight niche </li></ul><ul><li>You’re seen everywhere – in all the right places, right times, right people. </li></ul><ul><li>One-click visiblity (Mari’s Ninja Tricks!) </li></ul>@marismith Implement Radical Strategic Visibility
  20. 20. @marismith Drive traffic to your funnel
  21. 21. @marismith Track, measure & monitor

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