7 Facebook Trends To Grow Your Business In 2016 - Mari Smith

1. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith FACEBOOK 2016 TRENDS 7 Facebook Trends To Grow Your Business In 2016 Mari Smith Facebook’s Leading Business Development Expert #fb2016trends

3. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith FACEBOOK STATS • 1.55 billion people on Facebook each month – 1 billion people on Facebook each DAY – 88% of users access via MOBILE – Facebook users check 14x a day – Average of 41 minutes per day • 925+ million people using GROUPS • 50+ million active SMB Facebook Pages – 2.5 million active advertisers 3

9. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith The Rise of Facebook Video 9 Explained In A Single Graph 4B 8B views per day! (Up from 1Bn in 2013)

10. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Facebook VIDEO tips • Eye-catching movement • Profiles & pages support animated GIFs • Profile videos – Cinemagraphs (Flixel.com) – Boomerang (Instagram app) • More immersive: 360 video – http://360video.fb.com • Video tools: – Animoto – Diptic – Adobe Post 10

11. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 2. Facebook LIVE for all •Game changer! –Instant native video –Highest organic reach 11

12. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Facebook LIVE • Coming to personal profiles! – ~10% of iPhone users in the U.S. • Verified Pages – New! • Previously only via Mentions app • Subscribe for notifications • Recording = native video 12

13. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Facebook LIVE tips • Short, compelling title! • Emojis • Regular show – E.g. ScottMonty.com • Encourage viewers to subscribe • Edit your video afterwards – Add a CTA – Choose a thumbnail 13

14. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 3. Improved Facebook SEARCH • Search coming to profiles & Pages! – Long overdue feature! – Ensure your posts use proper keywords – Use Facebook NOTES? • Launch of ‘Search FYI’ • PLUS, new directories: – Professional services • facebook.com/services – Places • facebook.com/places 14

15. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith New local business directories! • PLUS, new Facebook directories: – Professional services • facebook.com/services – Places • facebook.com/places • Search for your business – Double check your listing 15

17. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Facebook will become nearly entirely MOBILE • In Q3 2015, 78% of Facebook’s $4.3 billion ad revenue worldwide came from MOBILE • In Q3 2015, 727M of Facebook’s 1.55Bn MAUs were MOBILE-only – 47% of users have never used desktop – During same period in 2014, was 34% – (Emarketer) 17

19. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 5. More Content Publishing on Facebook • Instant Articles! – Load time = 10x faster – Keep users on site longer – https://instantarticles.fb.com/ • Is it for you? – Increased viewers and and sales? – vs. loss of traffic to your own site 19

20. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 6. Facebook GROUPS • Increase in private communities – People don’t want bosses, competitors, peers seeing what they post • “We’ve seen a huge decline in comments, but we’ve seen a huge increase in our Facebook Groups. That place is mass chaos. It’s insanity, and it’s lots of fun.” Gini Dietrich, Spin Sucks • For Sale groups! 20

23. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Facebook Messages • New tools for Pages – Response time • Set your own – Instant Replies - automatic • For first time messages – Away messages - automatic • Let people know when to expect a response – Redesigned Inbox • Public information – New Activity tab • Better manage comments 23

26. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith “Our goal is to reach a point where ads are as relevant and timely as the content your friends share with you.” ~Mark Zuckerberg Photo credit: bkmag

28. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 7 Trends: Summary 1. More VIDEO views 2. Facebook LIVE for all 3. Improved SEARCH 4. Increased MOBILE 5. More Content PUBLISHING 6. Private Communities in GROUPS 7. MESSENGER for Business 28

30. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 30 Biggest SMB Challenges? – How to create CONTENT? – How to KEEP UP? – Where to FOCUS? – What to DELEGATE? – Organic vs. PAID? – How to measure ROI?

32. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith • All-NEW Facebook Business Breakthroughs Online Training Course – Reg. $497 • PLUS Inner Circle ONE-YEAR Membership! – http://signup.marismith.com/fbbb/ – Reg. $97/mo = $1,164 • Total value = $1,600+ • Your price = $499! 32

33. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Fast Action BONUSES 1. My 2016 Instant Social Media Content Planning Calendar 2. Master Checklist for Profitable Webinars 3. Step-by-step Email List Building Master Plan 4. Mari’s Top Ten Time-Saving Social Media Tools 5. Mari’s Top Ten Facebook Money-Generating Techniques Go to: http://signup.marismith.com/fbbb/ 33

34. © 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 34 Connect with Mari on these sites: Facebook Page: www.facebook.com/marismith Facebook Profile: www.facebook.com/maris Twitter: @marismith Instagram @mari_smith LinkedIn: www.linkedin.com/in/marismith Web: www.marismith.com