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Portfolio Management “there are two ways to win at new products: doing project right and doing the right project” R. Cooper Project selection Resource AllocationControl of : risk/return, maintenance/growth, short-term/long-term time spans
Benefits of PPM Only the right project will be selected The entire enterprise as a whole is taken into account There could be several portfolio
Issue and risk in PPM Product Portfolio Management is not just selection of project from a set of project Divestiture decision is necessary No methods that helps this activity in PPM
Issue and risk in PPM Cannibalization: The process by which a new product gains sales by diverting sales from an existing product.
Strategic Portfolio Management How resources are split across different kinds of project. Two strategic methods: 1) Strategic Buckets 2) Strategic Roadmaps
Strategic Roadmap It ensures that the scheduled development project portfolio really contributes to the business strategy and goals. Two main strategic roadmap: Product Roadmap Technology Roadmap
Portfolio ReviewHolisticAll project in auction Right Priorities? Right Mix? Sufficiency? Allignment? Resource Adequacy?By Senior Management
Portfolio Management Goals Maximizing the value of the portfolio NPV, ECV, Scoring Model Achieving balance in the portfolio Risk-Reward Bubble Diagram, Pie Charts Picking the right number of projects Pipeline Gridlock, Bubble Diagrams Ensuring portfolio sufficiency versus development goals
Methods: PLC (Product Lifecycle )• Different trend• Helps firm to optimize its resources allocation• Helps divestiture decision
Scoring Model and Checklist ModelScoring Model Checklist Model Project scored on a Based upon answering scale of a set of question The total is given from Project must obtain a the sum of each score certain number of “yes” to be approved Some questions could be weighted
Approaches in PPM Two Fundamental Approaches in PPMThe Gates The PortfolioDominate Review Dominate
The Portfolio Review Dominate All projects are up for auction Must Do’s identified Won’t Do’s killed Other Prioritized Resources are allocated
CONCLUSION PPM is a vital topic among leading firms PPM is not only selection Problem of cannibalization Two main phase: Strategic Portfolio Management and Tactic Portfolio Management Several methods but not too much indication about which one using