I'm asking and answering the question why we brand mobile apps. I share a better insight and talk about solutions how we can integrate branding into our concept instead of having logo’s and wrong buttons everywhere. RIP TopGear, and thank you to the Global BBC brand. This talk was held at - the droidcon Italy http://it.droidcon.com/2015/ - DevFest Istanbul http://devfesttr.com

1. The user experience
of branding
marie-schweiz.de at the droidcon Italy

2. Table of content
• What is branding?
• Why we brand?
• How we brand.
• Why it doesn't work.
• Why we still do it?
• How we can do it better.

3. My cow and your cow...

5. What is branding?
a way to make a difference.

6. Why we brand?

7. because of competition

8. we brand to master this situation

10. Why we brand?
being recognized, fit in a box,
master the competition, get chosen.

11. How we brand.

12. logos
colors
forms
iconography
Text
claims
material
smell
behavior
photos
facessound

13. "you"
Photo: Holger Weinandt Original uploader was Schaengel at de.wikipedia CC BY SA 3.0

15. How we brand.
we use logos, text, colors, buttons...

16. Why it does not work?

17. lets take a look

18. The moment of choice. Many pretty cows.

19. And this is how they arrive on android

21. ...how it feels

22. Why it does not work.
it's distracting

23. Why we still do it.

24. Web: Win the competition
every day.

25. Why we still do it.
Lots of classic brands do not see
web or mobile as a product.
a native app is a chosen product.

26. How we can do it better.

27. today i will make a comeback
I will rethink with you

28. two cows

29. the Top Gear universe

30. The Top Gear "news" app.

31. The Top Gear "cool wall" app.

32. Lets do something new.

33. Lets make a cow

54. use the identity (TopGear humor)
on your idea
instead of fat overloaded
graphics...

55. How we can do it better
Find a brands unique identity and use it
from the beginning in your idea.

56. Table of content
What is branding? making a difference
Why we brand? get chosen
How we brand? text logos, buttons... behavior
Why it doesn't work? how we use it is distracting us
Why we still do it? We do not think of it as product
How we can do it better? Find a brands unique
identity and use it from the beginning in your idea.

57. thank you TopGear <3 and motortrend.com

58. Grazie Torino
marie-schweiz.de at the droidcon Torino 2014