What is social media, and why should I join in? Can my small business really generate profits with social media? How can I generate word-of-mouth through social media?

1. Rotary South Pasadena Social MediaGenerate profits by attracting customers through social media. Marieke HenselTuesday March 23, 2010

2. Rotary South Pasadena What is Social Media?

3. Rotary South Pasadena LinkedIN Facebook Twitter

4. Rotary South Pasadena Why Social Media?

5. Rotary South Pasadena Marketing is changing

6. Rotary South Pasadena Not only different marketing channels,

7. Rotary South Pasadena It’s a different way of communicating.

8. Rotary South Pasadena People use social media to communicate

9. Rotary South Pasadena Your customers use social media to communicate

10. Rotary South Pasadena Connect with your target audience

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14. Rotary South Pasadena Q: How do you get most of your customers?

15. Rotary South Pasadena Word-of-mouth

16. Rotary South Pasadena More customers?

17. Rotary South Pasadena Do you come to mind when people are searching for someone in your profession?

18. Rotary South Pasadena Do people know what makes you Stand out?

19. Rotary South Pasadena Biggest problem for entrepreneurs is not that they aren’t good at their job. The biggest problem for entrepreneurs is that nobody knows that they exist and what value they provide.

20. Rotary South Pasadena Social Media gives tools to get you noticed

21. Rotary South Pasadena Social Media is word-of-mouth on steroids

22. Rotary South Pasadena Source: AC Nielsen, July 2009

23. Rotary South Pasadena If trust is important for your brand, peer recommendations are the way to go.

24. Rotary South Pasadena How to get peer-to-peer recommendations on Facebook?

25. Rotary South Pasadena All fans on this Facebook Fan Page: 59 fans All friends in Tom’s network: 1,341 friends

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27. Rotary South Pasadena That’s an average 5 hours and 46 minutes every month over 100 million users in the US.

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29. Rotary South Pasadena How to get peer-to-peer recommendations on LinkedIN?

30. Rotary South Pasadena Recommendation on LinkedIN

31. Rotary South Pasadena Courtney’s LinkedIn Network: 500+ connections My LinkedIN network: 2,744 connections

32. Rotary South Pasadena How to get peer-to-peer recommendations on Twitter?

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38. Rotary South Pasadena Potential reach: 2,993 people

39. Rotary South Pasadena Average age: LinkedIn – 39 years old Facebook – 33 years old Twitter – 31 years old

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41. Rotary South Pasadena “Although methods such as paid search, Web display ads and TV commercials still reach a larger audience, the "influence" tapped in social media is a heck of a lot stronger than it is with traditional advertising.” – Seth Greenberg, Intuit Inc.

42. Rotary South Pasadena Phase I: Participate Listen to your customer Share valuable content

43. Rotary South Pasadena Phase II: What are your goals Develop a strategy 3. Implement the strategy 4. Listen every day

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45. Rotary South Pasadena Questions?

46. Rotary South Pasadena Marieke Hensel m@brandingpersonality.com twitter.com/hensel Facebook.com/hensel Facebook.com/brandingpersonality www.brandingpersonality.com