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Social Media in Singapore

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Social Media in Singapore

  1. 1. Social Media in Singapore Benjamin Figueroa
  2. 2. Age Structure Median Age O-14 yrs: 13.8% Total: 40.1 yrs 15-64 yrs: 77% 65 yrs and over: Male: 39.6 yrs Female: 40.6 yrs( Demographics 9.2% 2011 est) Population (2011 est) POP BREAKDOWN 4,740,737 CITIZENS 64% Rates (2011 est) Life NON Pop. Growth: .817 % expectancy at RESIDENTS birth 26% Birth: 8.5 births/ 1,000 population Total pop: 82.14 yrs PERMANENT Net migration: 4.63 Male: 79.53 years RESIDENTS migrant(S) / 1,000 Female: 84.96 years 11% population (2011 est)
  3. 3. INTERNET USERS (31-DEC-11): 3,658,400 INTERNET PENETRATION (%POP): 77.17% TOTAL HOURS SPENT ONLINE PER DIGITAL CONSUMER : 25 BROADBAND SUBSCRIBERS (JAN- INTERNET STATISTICS 11): 2,477,400 SOCIAL NETWORKING REACH: 82% “ Internet usage is surpassing time spent on traditional media 69% OF USERS HAVE CONNECTED WITH such as television, radio, or print BRANDS ON SOCIAL NETWORKING SITES “ – Nielsen, Nov 2011
  4. 4. Facts About Digital Consumers in Singapore 77% maintain an 45% have an 85% own an active active YouTube internet Facebook profile capable phone profile 23% now have a 70% use a tablet computer smartphone in their homes
  5. 5. Top 5 Sites based on amount of traffic Top 5 Social Media Top 5 Websites Sites  Google Singapore  Facebook  Facebook  YouTube  Google  BlogSpot  YouTube  Wikipedia  Yahoo  LinkedIn
  6. 6. Facebook Demographic User age distribution on Facebook Male/Female Ratio
  7. 7. Singapore Facebook Statistics # of Facebook users in Singapore – 2,602,880 Top 5 Brands - # of users Top 5 Place - # of 1. BlackBerry Singapore – 195,703 check-ins 2. Starbucks Singapore – 158,544 1. Singapore Changi Airport 3. Singapore Airlines – 136,811 (terminal 3) – 127,373 4. KFC Singapore – 132,940 2. Changi Airport Terminal 1 – 5. MDIS – 106,281 117,844 3. VivoCity – 106,909 Facebook has a 4. Bugis Junction – 92,618 56.13% population penetration in 5. East Coast Park – 51,178 Singapore and a 72.7% internet population penetration
  8. 8. Links to top 3 Facebook brands BlackBerrySG Starbucks Singapore Singapore Airlines

Notas do Editor

  • I
  • Via SocialBakers, Nielsen 2011
  • Source: Nielse, November 2011
  • Top sites via Alexa.com. Sites are ranked by amount of traffic within region accurate as of 28-Feb-12
  • Via Social Bakers
  • Via http://www.socialbakers.com/facebook-statistics/singapore

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