So you want to blog do you? You want to share your knowledge about your industry, business and passions with the world? I highly recommend it as it will be extremely beneficial for your online marketing. Our SlideShare will guide you through the six simple steps to creating engaging content that will satisfy your customer’s needs and ensure they visit your website in the near future to learn more.

1. CONTENT
CREATE CAPTIVATING
IN 6 SIMPLE STEPS

2. Helps people find your business
Gets people talking about your brand
Develops authority in your industry
Creates a platform for promoting your products
and services (occasionally!)
Helps build trust & relationships with customers
Creates opportunities to share industry insights
with your peers & followers
Great content...

3. Your content needs to be
interesting. You need to charm
your readers, draw them into
your story, from beginning to
end, or they may not return.
However....

4. HOW DO YOU DO THIS, YOU ASK?
In
simple
steps
LET'S GET STARTED!

5. | Step 1 | CHOOSE A TOPIC
Your topic doesn’t have
to be original. But it
must include a twist to
make it interesting.

6. Use emotions. Something
from the heart.
A story from your own
experiences.
Create a twist by...

7. Narrow down your
topic around one
main concept.
Keep it clear and concise.
NEXT:

8. | Step 2 | DETERMINE YOUR
AUDIENCE
Figure out who your audience is
and what they want.
Do they want excitement, knowledge or
humour? Are they hoping for a strong
emotional experience?

9. | Step 3 | CREATE AN
INTRIGUING TITLE
Learn to create headlines
that capture attention.
You could have a
compelling blog
post but if your title
is dull, you’ll lose
your audience
before they even
start.

10. Your title should give enough away while
concealing the rest to encourage further reading.
Here are three ways...
you can create an intriguing title.

11. Use Word Play
Types of word play include puns, obscure words
and meanings or clever rhetoric.
For example: Apple recently used this clever
headline for their new iPad: “Change is in the Air”

12. 1, 2, Punch It Up
Combine two regular subjects with the third being
out of the ordinary.
For example: Health, Fitness & Robbing a Bank.
Suddenly your readers are wondering what the third subject
has to do with the rest. It creates intrigue.

13. Adapt Song or
Movie Titles
Use famous songs or movies titles and adapt to
fit the title of your content.
For example: “10 Marketing Lessons I Learned from
The Walking Dead”

14. | Step 4 | CREATE AN INTRIGUING
INTRODUCTION
The opening is the hook that grabs
your audience’s attention.
The best place to look for an interesting
introduction to your content is your own
experience.

15. Here are a few examples:
did something new like travel or starting
your own company. What did you learn?
The first time I....
The best...
Loss... a time you experienced loss. How did you
persevere?
way to deal with difficult clients or the best
advice I ever got. What was the outcome?
Your biggest risk...
with your new job, business or idea. What
lessons did you learn?

16. | Step 5 | FOLLOW THROUGH WITH
GREAT BODY CONTENT
The body is the meat and
potatoes of your blog post.
It's where you can tie in your story to
back up your introduction & provide
the useful takeaways for your
readers.

17. Use this
Three main points supported by three pieces of information.
by
rule of thumb
to avoid overloading your audience.

18. | Step 6 |USE THE CONCLUSION TO
PROVIDE FINAL POINTS
It is the moment of fulfilment that
summarizes your content & answers all
the questions presented throughout your
story.
Make sure you stick to your message –
don’t let your content get muddled for the
sake of a longer post!

19. Remember: End your post on a high note
Use words of encouragement,
giving final advice, and of
course, remind your readers of
what you can offer in ways of
assisting their endeavours.
Then do it all over again!
The more you write the
better you get.

20. About Hunter Digital
Hunter Digital is a digital marketing agency that helps clients grow their
business through a strong and healthy online reputation.
Check out our blog for more marketing tips.
www.hunter-digital.com
OR
Facebook.com/HunterDigitalCA