1. Introduction What a Ride.
1.

2. Share the
“what.”
Ask the
“why.”
Discuss the
“how to.”
1.

3. Company X It was hot!
2.

4. Not for the love of ads.
...

5. Lindsey is Who’s there?
there. 3.

6. Loud Silent
3.

7. What should Can we build this?
we build? 3.

8. OUR MOST
INDULGENT
CRUST!
Strategic Service Providers
Partners 3.

9. Best Bet Safe Bet
3.

10. External “Nothing special”
3.

11. Internal “Unhappy”
3.

12. Upstairs
Melbourne
Govt.
Downstairs
Sydney
Non-Govt.
AND Versus
3.

13. Environment “Unlovedness”
3.

14. “If you stay focused on the environment as a celebration of what
the agency believes in and does, it can become a
manifestation of the spirit of
the company.”
- Lee Clow

15. Culture We’ve lost it.
3.

16. Ambition
We’ve still got it.
4.

17. Creative
Problem Let’s build on it.
Solvers 4.

18. Creative
Standard
Commercial
Imperative
5.

19. Actions Words
5.

20. Benefits
Features
5.

21. Vision
Mission
Principles
Goals
The larger
framework.
5.

22. Next Task forces
5.