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3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

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3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media

  1. 1. Hello. Margery Lynn | @MargeryLyle | margery.lynn@dachisgroup.com
  2. 2. 3 Ideas for Customer Engagement ® 2011 Dachis Group. Confidential and Proprietary Photo Credit: Flickr @JohnAtthane_Pictures
  3. 3. Localise Visualise “Gamify” ® 2011 Dachis Group. Confidential and Proprietary Photo Credit: Flickr @underactive
  4. 4. Localise Visualise “Gamify” ® 2011 Dachis Group. Confidential and Proprietary Photo Credit: Flickr @underactive
  5. 5. Behaviour ® 2011 Dachis Group. Confidential and Proprietary
  6. 6. Behaviour ® 2011 Dachis Group. Confidential and Proprietary
  7. 7. Behaviour Source: GlobalWebIndex Survey 2010 ® 2011 Dachis Group. Confidential and Proprietary
  8. 8. Even Closer Platforms Source: Burson Marsteller Asia Pacific ® 2011 Dachis Group. Confidential and Proprietary
  9. 9. Motivations Source: GlobalWebIndex Survey 2010 ® 2011 Dachis Group. Confidential and Proprietary
  10. 10. Example of Strong Localisation ® 2011 Dachis Group. Confidential and Proprietary
  11. 11. With the lens of your business and understanding of your customers, localise your presence by considering local platforms, local languages, and market relevance. ® 2011 Dachis Group. Confidential and Proprietary
  12. 12. Localise Visualise “Gamify” ® 2011 Dachis Group. Confidential and Proprietary Photo Credit: Flickr @underactive
  13. 13. Localise Visualise “Gamify” ® 2011 Dachis Group. Confidential and Proprietary Photo Credit: Flickr @underactive
  14. 14. • 2,500+ images per minute • A new billion-photo mark is being hit every year for the last five years • Total video uploads are 3.5x higher yoy • Total photo uploads from mobile devices exceeds 25 million per month - 5x higher yoy. ® 2011 Dachis Group. Confidential and Proprietary
  15. 15. % of People Who Share Photos Directly to Social Networking Sites! Mobile Photo Sharing by Market Source: comScore Video Metrix ® 2011 Dachis Group. Confidential and Proprietary
  16. 16. 12 Million Users 100K Downloads Per Week in CN ® 2011 Dachis Group. Confidential and Proprietary
  17. 17. Hours Per Viewer in 1 month 20 15 10 5 0 JP AU MY HK SG Online Video Viewing by Market Source: comScore Video Metrix ® 2011 Dachis Group. Confidential and Proprietary
  18. 18. Example of Photo Sharing
  19. 19. Example of Video Integration
  20. 20. Identify opportunities to leverage visual media to enhance customer-brand and customer-customer engagement before, during, and after their cruise. ® 2011 Dachis Group. Confidential and Proprietary
  21. 21. Localise Visualise “Gamify” ® 2011 Dachis Group. Confidential and Proprietary Photo Credit: Flickr @underactive
  22. 22. Localise Visualise “Gamify” ® 2011 Dachis Group. Confidential and Proprietary Photo Credit: Flickr @underactive
  23. 23. Stereotypical Gamer ® 2011 Dachis Group. Confidential and Proprietary Photo Credit: Flickr @evoo73
  24. 24. Average Social Gamer ® 2011 Dachis Group. Confidential and Proprietary Photo Credit: Flickr @evoo73
  25. 25. Social Gaming in Business Source: Parks Associates ® 2011 Dachis Group. Confidential and Proprietary
  26. 26. “Gamification is understanding how users behave, how they can be motivated and the types of reward which will make them behave in a way that will help a company achieve its business goals. Source: eConsultancy “Internet Marketing Strategy Briefing”
  27. 27. Example of Game Mechanics ® 2011 Dachis Group. Confidential and Proprietary
  28. 28. Consider how game mechanics can help you achieve your business objectives with a specific audience. ® 2011 Dachis Group. Confidential and Proprietary
  29. 29. Grounding Social Efforts Photo Credit: Flickr @Travis S.
  30. 30. Plan for Success from the Inside Out
  31. 31. Letʼs Connect! Margery Lynn | @MargeryLyle | margery.lynn@dachisgroup.com

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