Creativity and Copywriting - Creativity
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Creativity is about creation and originality. It can't exist without both. I believe creativity is a skill; one that can be enhanced through the right behaviour and attitude.
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Creativity and Copywriting - Creativity
- 1. Creativity and Copywriting Lecture 4 – Creative Thinking
- 2. Lynn CS4029 Lecture 4Lynn CS4029 Lecture 4 Creative Thinking Ad Review Commercial Break Lecture (Part 2) Lecture (Part 1) Wrap-Up LECTURE BREAKDOWN
- 3. Lynn CS4029 Lecture 4Lynn CS4029 Lecture 4 Commercial Break Lecture (Part 2) Wrap-Up Ad Review Lecture (Part 1) Creative Thinking LECTURE BREAKDOWN
- 4. Lynn CS4029 Lecture 4 Creative Thinking 30 Circles Challenge
- 5. Lynn CS4029 Lecture 4Lynn CS4029 Lecture 4 Creative Thinking Commercial Break Lecture (Part 2) Lecture (Part 1) Wrap-Up Ad Review LECTURE BREAKDOWN
- 6. Lynn CS4029 Lecture 4 Ad Review “Better isn’t just from 9-5. It’s taking care of the people who work with us every day. From flexible working hours to study grants and personal development funds, we’re making lives better from the inside out.”
- 7. Lynn CS4029 Lecture 4 Ad Review “Better is when everyone can afford daily essentials. That’s why we keep our products at competitive prices, and give you more rebates and rewards. It’s just one of the many ways we’re making lives better."
- 8. Lynn CS4029 Lecture 4Lynn CS4029 Lecture 4 Creative Thinking Ad Review Commercial Break Lecture (Part 2) Wrap-Up Lecture (Part 1) LECTURE BREAKDOWN
- 9. Lynn CS4029 Lecture 4 Creativity Flickr user ZENAHORA Lynn CS4029 Lecture 4 What is creativity? Creativity
- 10. Lynn CS4029 Lecture 4 Introduction Credit: Copyblogger.comLynn CS4029 Lecture 4 Image: Copyblogger.com
- 11. Lynn CS4029 Lecture 4 Introduction Lynn CS4029 Lecture 4 Image: Copyblogger.com
- 12. Lynn CS4029 Lecture 4 Creativity
- 13. Lynn CS4029 Lecture 4 Lynn CS4029 Lecture 4 Skill A common myth is that you’re born with or without the ‘creative gene’. When it comes to creativity, I believe it’s a nurtured skill; like any skills, if you practice it, you can improve. Creativity
- 14. Lynn CS4029 Lecture 4Lynn CS4029 Lecture 5 Creativity Creativity is a ‘habit of intention’. Impermanent
- 15. Lynn CS4029 Lecture 4 It’s what you do with the same materials! Lynn CS4029 Lecture 4 Creativity
- 16. Lynn CS4029 Lecture 4 AttitudeBehavior & Creativity
- 17. Lynn CS4029 Lecture 4 & Creativity - Behavior AttitudeBehavior
- 18. Lynn CS4029 Lecture 4 remix honor study steal from many credit rip off degrade skim steal from one plagiarize transform imitate -Austin Kleon, “Steal Like an Artist” Seek Inspiration Creativity - Behavior
- 19. Lynn CS4029 Lecture 4 Mindmaps 1 Free Association 2 Lists 3 Changing POV 4 Assumption Tests 5 Lynn CS4029 Lecture 4 Practice Creativity - Behavior
- 20. Lynn CS4029 Lecture 4 Flickr user Gary Cope Lynn CS4029 Lecture 4 Establish a Routine Establish a Routine Creativity - Behavior
- 21. Lynn CS4029 Lecture 4 Lateral Thinking Vertical Thinking vs. Be Disciplined Creativity - Behavior
- 22. Lynn CS4029 Lecture 4 Lateral Thinking Lateral thinking goes wide and is not restricted by patterns. It’s trying to open all the possible doors in the hallway, but not going through them. In the the 30 circles exercise for example, you may fill in a ball, a caterpillar, a wheel, and a happy face. Creativity - Behavior
- 23. Lynn CS4029 Lecture 4 Vertical thinking goes deep. It’s more selective and sequential. Think about opening one door and going through it with blinders. In the the 30 circles exercise for example, you may fill in a football, baseball, volleyball, tennis ball, and bowling ball. Vertical Thinking Creativity - Behavior
- 24. Lynn CS4029 Lecture 4 & Creativity AttitudeBehavior
- 25. Lynn CS4029 Lecture 5 Flickr user Tom Mrazek An essential aspect of creativity is not being afraid to fail. Edwin Land “
- 26. Lynn CS4029 Lecture 4 Creativity - Attitude Curious & Playful
- 27. Lynn CS4029 Lecture 4 Creativity - Attitude Courageous
- 28. Lynn CS4029 Lecture 4 Creativity - Attitude Persistent
- 29. Lynn CS4029 Lecture 4Lynn CS4029 Lecture 6 Creative Thinking Ad Review Lecture (Part 2) Lecture (Part 1) Commercial Break Wrap-Up LECTURE BREAKDOWN
- 30. Lynn CS4029 Lecture 4 Creative Thinking Ad Review Commercial Break Lecture (part 2) Lynn CS4029 Lecture 6 Lecture (Part 1) Wrap-Up Lecture (Part 2) LECTURE BREAKDOWN
- 31. Lynn CS4029 Lecture 4 16 Principles for Great Advertising By Andy Greenaway 1. Have a big idea 2. Be original 3. Be irreverent 4. Be memorable 5. Be relevant 6. KISS – ‘Keep it So Simple’ 7. Simple doesn’t mean dumb 8. Crooked line, straight picture Guest Speaker Lynn CS4029 E-Learning 9. Crooked picture, straight line 10.Be an elephant carver 11.Involvement 12.It can be picture-led or copy-led 13.Ignore #12 14.Execution is everything 15.Allow participation 16.Do stuff outside of advertising
- 32. Lynn CS4029 Lecture 4Lynn CS4029 Lecture 6 Creative Thinking Ad Review Commercial Break Lecture (Part 2) Lecture (Part 1) Wrap-Up LECTURE BREAKDOWN
- 33. Peace Out Lynn CS4029 Lecture 5
- 34. Appendix Lynn CS4029 Lecture 5 A Creative Thinking Approach by Hyper Island
- 35. RIVERS OF THINKING PROVOCATION! -Otto Ruijs, Hyper Island Seek inspiration through provocation (questioning your first thoughts, held beliefs and assumptions)
- 36. Exaggerate Remove Go Weird! Challenge the assumptions you base your business on. -Otto Ruijs, Hyper Island
- 37. Lynn CS4029 Lecture 5 HOW TO START A REVOLUTION LIST THE RULES SURROUNDING YOUR CHALLENGE TWIST THE RULES – REMOVE THEM, EXAGGERATE THEM, GO WEIRD! ASK YOURSELF: “UNDER WHAT CIRCUMSTANCES COULD THAT BE TRUE?” CAPTURE ANY IDEAS THAT EMERGE 1 2 3 4 -Otto Ruijs, Hyper Island