Creativity is about creation and originality. It can't exist without both. I believe creativity is a skill; one that can be enhanced through the right behaviour and attitude.
6. Lynn CS4029 Lecture 4
Ad Review
“Better isn’t just from 9-5. It’s taking care of the
people who work with us every day. From flexible
working hours to study grants and personal
development funds, we’re making lives better
from the inside out.”
7. Lynn CS4029 Lecture 4
Ad Review
“Better is when everyone can afford daily
essentials. That’s why we keep our products at
competitive prices, and give you more rebates
and rewards. It’s just one of the many ways we’re
making lives better."
13. Lynn CS4029 Lecture 4
Lynn CS4029 Lecture 4
Skill
A common myth is that you’re born with or
without the ‘creative gene’. When it comes to
creativity, I believe it’s a nurtured skill; like
any skills, if you practice it, you can improve.
Creativity
14. Lynn CS4029 Lecture 4Lynn CS4029 Lecture 5
Creativity
Creativity is a ‘habit of intention’.
Impermanent
15. Lynn CS4029 Lecture 4
It’s what you do with the
same materials!
Lynn CS4029 Lecture 4
Creativity
18. Lynn CS4029 Lecture 4
remix
honor
study
steal from many
credit
rip off
degrade
skim
steal from one
plagiarize
transform imitate
-Austin Kleon, “Steal Like an Artist”
Seek Inspiration
Creativity - Behavior
20. Lynn CS4029 Lecture 4
Flickr user Gary Cope
Lynn CS4029 Lecture 4
Establish a Routine
Establish a Routine
Creativity - Behavior
21. Lynn CS4029 Lecture 4
Lateral
Thinking
Vertical
Thinking
vs.
Be Disciplined
Creativity - Behavior
22. Lynn CS4029 Lecture 4
Lateral Thinking
Lateral thinking goes wide and is not
restricted by patterns. It’s trying to open all
the possible doors in the hallway, but not
going through them. In the the 30 circles
exercise for example, you may fill in a ball, a
caterpillar, a wheel, and a happy face.
Creativity - Behavior
23. Lynn CS4029 Lecture 4
Vertical thinking goes deep. It’s more
selective and sequential. Think about
opening one door and going through it with
blinders. In the the 30 circles exercise for
example, you may fill in a football, baseball,
volleyball, tennis ball, and bowling ball.
Vertical Thinking
Creativity - Behavior
31. Lynn CS4029 Lecture 4
16 Principles for Great Advertising
By Andy Greenaway
1. Have a big idea
2. Be original
3. Be irreverent
4. Be memorable
5. Be relevant
6. KISS – ‘Keep it So Simple’
7. Simple doesn’t mean dumb
8. Crooked line, straight picture
Guest Speaker
Lynn CS4029 E-Learning
9. Crooked picture, straight line
10.Be an elephant carver
11.Involvement
12.It can be picture-led or copy-led
13.Ignore #12
14.Execution is everything
15.Allow participation
16.Do stuff outside of advertising
35. RIVERS OF THINKING
PROVOCATION!
-Otto Ruijs, Hyper Island
Seek inspiration through
provocation (questioning your
first thoughts, held beliefs and
assumptions)
37. Lynn CS4029 Lecture 5
HOW TO START A REVOLUTION
LIST THE RULES SURROUNDING YOUR
CHALLENGE
TWIST THE RULES – REMOVE THEM,
EXAGGERATE THEM, GO WEIRD!
ASK YOURSELF: “UNDER WHAT
CIRCUMSTANCES COULD THAT BE
TRUE?”
CAPTURE ANY IDEAS THAT EMERGE
1
2
3
4
-Otto Ruijs, Hyper Island