Marcus Cake gave a presentation to the Communications Day Wholesale Data Centre summit on 17th June 2013. In a room full of data executives, an "Over the Top" National Wisdom Network (NWN) was a few network layers above the primary focus of the conference. However, many considered it interesting because it provided one scenario to reshape the status quo and derive economic benefit from the National Broadband Network (NBN). The NBN delivers speed and capability, but the way this translates into productivity, growth, prosperity or a better society remains unclear and is not a national conversation. It holds much promise, but no plan. A comprehensive, clickable tour on Australian Wisdom is available at http://www.wisdomnetworks.im/networks/country . A 3 minute video titled "How to achieve Global Wisdom and prosperity in 3 steps in 3 years" ( http://is.gd/wisdomin15 ) provides a quick introduction to wisdom. This is the first video of three in a 15 minute crash course of Global Wisdom available at www.wisdomnetworks.im .

1. Let's crowd create Australia 3.0 with a
National Wisdom Network (NWN) in 2 years
WISDOM NETWORKS
crowd creates distributed prosperity
INFORMATION AGE
ends with
centralised stagnation
PROGRESS
COPY OF CONFERENCE PRESENTATION: CommsDay Wholesale + Data Centre Summit, 17th June 2013.
Conference comments and supporting article available at http://is.gd/cd17jun13
@marcuscake WisdomNetworks.im CC BY-NC-SA 3.0

2. Take aways from this presentation
1. Australia is in a trapped transition between "centralised stagnation" and “distributed
prosperity" ... the National Wisdom Network (NWN) crowd creates "distributed prosperity“
2. Prosperity can only be created by restructuring human time and attention to lift productive
work time from 28% to 50-75% and lifting community output from 18.2% to 57.5% of potential
3. We can crowd create Australia 3.0 in 2 years by coming "Over the Top" (OTT)
and linking every "thing" in books ... just like Facebook did for social
4. Telecommunications companies could deliver Australia 3.0 ...
5. Data centres will derive earn high value, high margin revenue ... by hosting wisdom
networks for organisations, industry and government
6. $500k and 6 months to launch ... 1m "books" or customers = revenue of 100m = profit of
60m-80m = shareholder value 700m+ in 2 years

3. Let's create $700m in shareholder value
in 2 years with a $500k

4. Let's crowd create Australia 3.0 ... launch in 90-180 days ...
transition to "distributed prosperity" in 2 years
Download Wisdom
Network template
from the internet
Customised
over 90-180 days
Marketing
1 2 3
Accessibility
Entrepreneurs
Endorsement to create
and inspire adoption
Statesmen
Endorsement and
aligning government tiers
with common objective
Media
Partnerships
Government
Government departments
participate to encourage
and regulate
4
Scalability
Adoption
Customised in
30-90 days
Marketing
Break-even
Critical
mass
Transformation
Stakeholders
Recruit existing
organisations for
inspiration and early
adopters
5
Integrate
Share
Link
Cloud power

5. National Wisdom Network (NWN) guides people through "things",
"books" and process to outcomes across communities
Multiple communities in
one web application
• Individual
• Organisation
• Health
• Education
• Equity market, Innovation
• Governance
• Government
• Economic development
• National, Global
Example: "things"
and "books" in the
health community
Multi-language
Better outcomes
• accessibility
• transparency
• efficiency
• productivity
• meritocracy
• growth

6. Wisdom Network Financial Model - Customer Activity

7. National Wisdom Network Financial Model - Financial forecast (half-years)

8. Shareholder value created in 2 years of 700M+ (P/E=13 for telcos)
1m customers = revenue of 100m = profit of 60m-80m = shareholder value 700m+
5m customers = 3.5B

9. What does the National Wisdom Network look like?
How does it work? Impacts on industry? Threats?
Opportunities?

10. History shows us that all communities evolve and produce more with less over time
Wisdom Networks lifts potential output from 18% to 57.5% ... 3.15 times the output!
Wisdom Networks lift community output from 18% (Information Age) to 48.75% by lifting productive work time from 28% to 75%
Wisdom Networks expand access and capture community contribution and add 8.75% ... global contribution a bonus!
PEOPLE
PRODUCTIVE
WORKTIME
65%Workers
28%
HIERARCHY
(Services sector)
POTENTIAL GAIN
TO HIERARCHY
OUTPUT by
restructuring
human time and
attention)
100%
NON
SERVICES
POTENTIAL
GAIN FROM
NON
SERVICES?
Non-workers
WHAT CAN THE CROWD
BE MOBILISED TO DO?
POTENTIAL GAIN FROM
NON HIERARCHIES?
75%
POTENTIAL PRODUCTIVE OUTPUT OF ANY COMMUNITY
(ORGANISATION, INDUSTRY OR SOCIETY)
18.2%
Hierarchy output
Information Age output
can never exceeds 18% of
potential output (contribution
limited to hierarchies)
Extra 30.55%
from Wisdom
Wisdom Networks can
achieve 48.75% of
potential output
(productive time
increases from 28% to
75%)
Extra 8.75%
from community
Wisdom Networks can
organisation
contribution from
outside hierarchies
everywhere
Add ?% from
Global Community
Wisdom Networks can
capture contribution from
the global community
virtually!
Growth bonus!

11. People are evolving toward digital "books" shared with everyone, everywhere, anytime
across all communities ... and crowd creates the next an era of distributed prosperity!
Facebook brought "books" to social in 10 years
Facebook reduced social interaction to books of “things” that could shared
with anyone, everywhere and restructured global social time and attention
and achieved transparency and meritocracy in less than 10 years.
Wisdom Networks bring "books" to everything else in 2-5 years
Wisdom Networks will reduce organisations, industries and society to
books that can be shared with anyone, everywhere, anytime and
transform organisations, industry and the remainder of society within 2-5
years.
Only 30 networks required to achieve distributed prosperity?
As few as 30 wisdom networks can transform society and achieve
distributed prosperity. Each can be launched within 90-180 days and
achieve critical mass within 2-5 years. Hierarchy
(individuals have influence)
Shared Digital Books
(everyone has influence)

12. Network Society is emerging by default and
destroying shareholder value over time (25%
over the next five years) ...
Wisdom Networks enable the Network Society
design immediately ... They are a defense
against value erosion in data/information
...and introduce higher value products in the
wisdom space
Wisdom Books are a comprehensive and efficient means of person to
person communication
consolidating, replacing or organisation fragmented and opaque
information technology “Over the Top”
1980 20202000 2010
SMS
Directories
Mobile
(Voice)
Profiles
(social and industry)
Wisdom Book
for everyone,
everywhere
0%
90%
Network Society (2-5 years)
Project/ task
management
Knowledge
management
Collaboration tools
Event
management
Profiles
(political)
Voice over internet
Instant
messaging

13. HEALTHINDIVIDUAL
GOVERNMENT
INDUSTRY
Doctors, nurses
and patients
GOVERNANCE
Government
Department(s)
EQUITY MARKETStock
exchanges
ORGANISATION
EDUCATION
Teachers and
students Politicians
SME's, investors
and advisers
Wisdom Networks crowd create the Network Society
We need wisdom productivity, growth and wealth to sustain society
Wisdom Networks crowd create productivity, growth, transparency and
capture contribution across the Network Society in shared books
DEMOCRACY

14. Wisdom Books are how people share knowledge and focus wisdom in a Network Society
Wisdom Books are a comprehensive and efficient means of person to person communication
PatientBook
My health record
DoctorBook
Doctor writes me a prescriptionDoctorBook
(What new "things" have
happened to my patients)
PharmacistBook
my new prescription appears in
Pharmacist dashboard in real-time.
Pharmacist arranges delivery
HospitalBook
(reviews information about
hospital, book a procedure
CitizenBook
(all my government
interactions, drivers
license)
PoliticianBook
(review politicians policies, comment on
his health policy, complain about
progress on community centre)
BureaucratBook
(review bureaucrats projects and
progress on construction of local
community centre)
MechanicBook
Check reviews, book car in for
service, specify tasks
CarBook
Mileage, service reports,
real-time data - shared with
mechanic
RestaurantBook
(read reviews, check
availability make bookings)
BoardBook
participates in virtual board
meetings, review minutes,
information, discussion,
questions, online poll
ShareholderBook
(review annual reports.
complete proxy form, RSVP to
meeting invitation, online poll?)
CourseBook
meetings (tutorials), lectures
(event management),
assignments, exams
InsuredBook
My insurance policies
ClaimBook
(assemble insurance claim online -
shared with assessor)
InsurerBook
Product information, book meetings,
complete forms online
John Smith PatientBook
(review his xray shared by radiologist, start
discussion, set task for John to have a more
detailed XRay, "Referral" for 2nd XRay
added to PatientBook
StudentBook
profile, assignments
ManagerBook
Manage Executives
TeacherBook
profile, courses
ProductBook
My insurance, equity
and debt
OrganisationBook
My workplace
GovernmentBook
all my government
interactions, drivers license,
tax
FederalBook
All Federal Govt "Things"
StateBook
All State Govt "Things"
LocalBook
All Local Govt "Things"
SchoolBook
(profile, current courses
DirectorBook
Direct managers
ExecutiveBook
Execute job
Real-time knowledge,
action and wisdom about
every "thing" and every
book
AcountantBook
Tasks assigned to
accountant, availability,
check reviews
LawyerBook
Tasks assigned to lawyer,
availability, check reviews
PropertySaleBook
(read profile, review video, check
availability make bookings)
RentalPropertyBook
(read profile, review video, check
availability make bookings)
UniversityBook
(profile, current courses
VentureBook (a list of
ventures for assessment, due
diligence, completion or
monitoring)
M&ABook (a list of M&A
opportunities for assessment,
due diligence, completion or
monitoring)
InvestmentBook (a list
of investments across multiple
asset classes ... includes many
OrganisationBook and
ProductBook.
ProductBook (details of
a product, its attributes and
"things" (organisation,
compliance, events) linked to it

15. DISTRIBUTED
DECENTRALISED
WISDOM NETWORKS
PROSPERITY
Shell defines WHAT? two alternative scenarios are in our future ...
Wisdom Networks are HOW? we crowd create a better world and prosperity
@marcuscake WisdomNetworks.im CC BY-NC-SA 3.0
STATUS QUO
CENTRALISED
INFORMATION AGE
STAGNATION
Source: 1 Shell News Lens Scenarios (is.gd/newlens)
Mountains (Shell scenario)
"The first scenario, labelled “mountains”, sees a strong role
for government and the introduction of firm and far-
reaching policy measures. "1
"This is the world with status quo power locked in and held
tightly by the currently influential. Stability is the highest
prize: those at the top align their interests to unlock
resources steadily and cautiously, not solely dictated by
immediate market forces. The resulting rigidity within the
system dampens economic dynamism and stifles social
mobility." 1
Oceans (Shell Scenario)
"The second scenario, which we call “oceans”, describes a more
prosperous and volatile world. Energy demand surges, due to
strong economic growth. Power is more widely distributed and
governments take longer to agree major decisions. "1
"Influence stretches far and wide in the world of Oceans. Power is
devolved, competing interests are accommodated and compromise
is king. Economic productivity surges on a huge wave of reforms,
yet social cohesion is sometimes eroded and politics destabilised.
This causes much secondary policy development to stagnate,
giving immediate market forces greater prominence."1
Who will choose (and create) the future?
People, corporations or goverment
We could implement this future
in 2 - 5 years
We could be in a "trapped
transition" for another 16 years

16. Information
technology
Wisdom
Networks
Hierarchy
Wisdom Networks crowd create
distributed prosperity
Productive
time worked 28% 75%+ Productive
time worked
Standard of
living
Standard of
living
Productivity -2% to 1%
(& declining)
Exhaustion
(Wealth transfers)
Information
Society
Prosperity
(Wealth creation)
Global
community
Wisdom
Books
Countries
Network
Society
Productivity
Private networks
Internet of
Everything
(IoE)
Institutions
Community
(Crowds)
The Path of
decline
Apathy
Unemployment
Expenditure
exceeds income
Debt
Fraud
Bankruptcy
Conflict
The Path to
Wisdom
We are trapped in
transition ...
We can choose to
progress to the
next stage!
@marcuscake WisdomNetworks.im
CC BY-NC-SA 3.0
Information Age ends with
centralised stagnation
Open
platforms
Proprietary
solutions

17. Where is Australia?
Australian is in a "trapped transition" but has "room to manoeuvre"
2003/0
4
Source: Australian Bureau of Statistics
Punctuated reform
(productivity, growth)
"When stresses rise, and a crisis emerges, some actors exhibit
relevant forms of resilience that enable them to adapt and
reform. "1
"Financial, social, political or technological capital
encourage early action and result in effective
change/reform."1
Trapped transition
(drift, decline, collapse)
"Others, however, struggle until the crisis escalates to a level that enforces
either dramatic and painful restructuring or collapse."1
"Financial, social, political or technological capacity prove inadequate to
withstand stresses. Behavioural responses delay change, causing
conditions to worsen until ultimately a reset is forced or a collapse occurs."1
Source: 1 Shell News Lens Scenarios (is.gd/newlens)

18. Books provide people with knowledge about "Things” and tools to organise outcomes

19. Books provide people with knowledge about "Things” and tools to organise outcomes

20. Insurer
"things" are created, tagged and linked in a minute and appear in "books" instantly ...
community has real-time knowledge, action and wisdom!
health example below ... others include education, management, equity market governance ... everywhere!
Patient
All "things" linked to a patient
Pharmacist
Carer"Things" linked to a carer
Doctor
All "things" linked to a Doctor
Radiologist
Device (data)
Prescription
Patient plan
Claim
X-Ray
KNOWLEDGE
WISDOM
THING
Doctor sees all content of Patient(Book)
Course
Association
BOOK
Research
Medicine
Clinical Trial
Carers can
see and (if necessary)
control PatientBook
Prescription delivered to
pharmacist instantly
KEY
Referral
Patients can check
availability and book
meetings instantly
Journal

21. Every "book" is focused on outcomes ... you can assemble how things
come together in the future to achieve them
less human focus and attention is directed to process
Each Book defines outcomes "Things" appear in a timeline
You can assemble and see how "things"
(information, community, collaboration,
knowledge, wisdom) come together
• Past: Audit trail ( list of past "things") for
accountability
• Present: organise everything today and let
it unfold tomorrow
• Future: Project plan (a list of future
"things") to focus or schedule future
community effort
Meritocracy
Transparency encourages
accountability
Collective knowledge achieves
meritocracy

22. Equity Market Wisdom ... this is what revolution looks like!
Create "things" ... Link "things" in "books" ... Share "books" with others ... Achieve outcomes
RED arrow for popup

23. Analyst
"things" are created, tagged and linked in a minute and appear in the necessary books
instantly ... equity market becomes real-time knowledge, action and wisdom
Add a "thing" to a book in less than a minute ... for everyone to see and take action in real-time
Company
All "things" linked to a company
Regulator"Things" linked to a
carer
Investor
All "things" linked to an investor
IPO
Share Price
Contracts
Announcements
Prospectus
KNOWLEDGE
WISDOM
THING
Investors sees all content of Company(Book)
BOOK
KEY
Research
MemberMeetingAll
meeting "things"
Forms"Things" linked to a
board meeting
Board"Things" link to board
meetings
Venue
Reports
Advisers are given
access to Books ...
and create "things" in
the equity market
Accountant
Director
Shareholder
All "things" relevant to
shareholders
MemberBookAll
shareholder "things"
Company
Secretary
Manager

24. Doctor(Book)"Things"
include profile, availability,
services, ratings, references
Insurer(Book)"Things"
include profile, products, services
Plumber(Book)"Things" include
ratings, availability, references, services
Mechanic(Book)"Things"
include location, services, products,
availability
Hairdresser(Book)"Things"
include products, services, calendar or
availability, discussions
Tax(Book)Consumers tax
"things"
Consumers share & link "books" with others to share knowledge
and focus the wisdom and effort of the community on outcomes ... in real-time!
Lawyer(Book)"Things" include
profile, availability, references, ratings,
articles
Accountant(Book)A"Things"
include profile, services, availability
Patient(Book)The
patient's
health "things"
Claim(Book)Consu
mers organises all "things"
relating to an insurance
claim
Hospital(Book)Hospital
"things" include profile, doctors,
services, availability
Wisdom features
search by tag,
sharing, linking,
discuss, tasks,
events, timeline, etc
WISDOM
Car(Book)"Things"
include service history,
expenses, photos,
Insured(Book)"Things"
include assets, people, car
RegisterBookStatutory
registers, contracts and
governance "things"
FREE(directory
model of pricing ... consumer
free, business pays to interact
with consumer)
IndividualBookProfil
e, diary
Student(Book)Consum
ers organises education
"things"
Teacher(Book)"Things"
include profile, availability,
courses, ratings, assignments,
exams, timetable
School(Book)Educ
ation "things"
University(Book)Educ
ation "things"

25. Personal
health(chronic and
inactive)
Health
community
(industry and research)
Equity Market
Governance
Democracy
Education
Economic
Development
National Wisdom
Network
Energy, Food, Resources,
Climate, Poverty
Wisdom Networks can be launched to all communities at the same time ... or
specific communities can be launched one at a time in the order of most benefit
Communities deriving most benefit from NWN
• Health (personal) - doctor, patient, nurse
wisdom
• Fueling the growth of SME's to drive economic
growth (company, adviser and investor
wisdom)
• Governance (wisdom shareholder meetings)
• Health (research) - researcher, medicine,
clinical trials
• Education - teacher, student, books, courses
Global Wisdom Networks
• Energy
• Resources
• Pharmaceuticals
• Automotive
• Government

26. Why?
We are in a "Trapped transition" between
"Centralised stagnation" and "Distributed
prosperity"

27. Only restructuring human time and attention with wisdom networks will provide
a radical jump in productivity, growth and wealth to sustain society
Information
technology
CountriesHierarchy
WE NEED TO MOVE FROM THE
INFORMATION AGE - IT'S EXHAUSTED
CENTRALISED STAGNATION
Declining or negative productivity and stagnant growth
has reduced society to wealth transfers and a zero sum
game
WISDOMOnly restructuring human time and attention can
deliver a radical jump in productivity and growth to
improve outcomes
COLLAPSE
Further investment in the status quo will not improve productivity,
growth or our capability to resolve future problems
Wisdom
Books
Wisdom
Networks
Network
Society

28. Wisdom Networks could double, triple or quadruple productivity of every employee by
restructuring human time and attention...
People acknowledge they waste at
least 18% of their worktime... as below
72% of work time is
unproductive
Of their day, people spend 44% at work,
17% leisure and 8% on travel
Only 28% of work time
is productive
Source: Ernst and Young Australian Productivity Pulse: Wave 1 (October 2011) and Wave 2 (May 2012) - is.gd/autime
Reclaiming half of travel time
increases productivity by 10%
Reclaiming acknowledged wasted
time increases productivity a
further 20%
Restructuring 30%, 60%, 90% of
unproductive work time lifts
productivity by 100%, 200% and 300%
respectively
up to 72% of work time is unproductive

29. AUSTRALIAN WISDOM
Contact
e: marcus.cake@wisdomnetworks.im
Skype: marcuscake
LinkedIn: au.linkedin.com/in/marcuscake
Focus Human time
and attention
Wisdom
Networks
Transparency
Accessibility
Meritocracy
Accessibility
Productivity
Growth
Outcomes
Life
Society6
Efficiency
Technological Singularity
Society2
WWW.WISDOMNETWORKS.IM

30. Wisdom achieves
Prosperity
Society Wisdom Equity Market Wisdom Health Wisdom Contact
e: mcake@wisdomnetworks.im
Skype: marcuscake
@marcuscake
European Wisdom Management Wisdom Wisdom Book Features Industry Value proposition
and impact of Internet of
Everything (IoE)
Rollout process (guide)
200+ blog articles
Courses / Video training
Membership
Groups (private)
Wisdom Networks
Technology overview
Business Model and
Financial forecast Introduction letters:
Telecommunications
Economic Development
Europe
Video (3 mins):
A demonstration of the
Network Society
Services
We would prefer to turnkey a
Wisdom Network for you and get out
of your way, but we can ...
TURNKEY PLATFORM / VENTURE
EVANGELISM , STRATEGY,
MONETISATION , BUSINESS MODEL
(Your) CENTRE OF WISDOM
MAINTENANCE AND SUPPORT
Economic Development 4.0 Equity Market 4.0 Health 3.0 Management 3.0
Resources: Accelerate the "Wisdom of Crowds" (r)evolution
Wisdom needs to scale quickly .... an overview of resources available at www.wisdomnetworks.im/resources
Old pre-wisdom
"Central Brain"
presentations