Google Analytics

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Marc Osten

Economy & Finance Technology

CASCADE CONFERENCE

An introduction to Google Analytics

Shakuntla Joshi

Google Analytics
Web analytics tool from Google

Answers the questions
• How do people find your site?
• How do they navigate through it?
• How do they become customers?

Google Analytics
It captures visitors by

• Number of visitors
• Pages per visit (with a site average and %)
• Average time on site (with a site average and %)

It presents information in graphical form i.e. Line
chart or pie chart

Similar to Google Analytics

Google Analytics can be used to deliver many useful statistics. In our flipped presentation, we will provide instructional materials to help you setup Google Analytics, create custom dimensions and discuss how to use and interpret metrics to gain insight into your applications. We will be demonstrating how we use Google Analytics through uPortal and CAS as case studies, giving you an inside perspective on how we monitor our user traffic and how it leads us to make decisions and changes.

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An introduction to Google Analytics - tracking and understanding user behaviour on your website. Sussex guru Julian Erbsloeh - Head of Insight at Fresh Egg, explains in a little detail to the members of Worthing and Adur Chamber of Commerce at Northbrook College, Worthing. For a PDF version of the presentation please click the link here https://goo.gl/CV6CLD See and hear Julian on the YouTube Video version of this presentation: https://youtu.be/WdH1NBnnooU

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We're going to teach you how to tackle the “so much data, so little insight” problem. At our Google Analytics workshop, we’ll dig in and explore ways to use Google Analytics to gather more meaningful data, analyze it better and make your website perform. From basic definitions to implementation, event tracking to cross-domain tracking, we’ve got you covered. Our trainer is a consultant here at The Bureau Dubai, working every day in the materials she will be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.

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