The document outlines 21 ways to innovate in the automotive industry. It discusses various types of innovation including incremental, process, red ocean, service, business model, sustainable, frugal, blue ocean, and radical innovation. It also covers open innovation through crowd sourcing, experience innovation, social innovation, supply chain innovation, and getting innovation inspiration from the past. The document is intended to provide inspiration for analyzing opportunities for innovation in the automotive sector through an engaging presentation.

1. 21 ways to innovate
in automotive
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3. 1. Incremental innovation
2. Process innovation
3. Red ocean innovation
4. Service innovation
5. Business model innovation
6. Sustainable innovation
7. Frugal innovation
8. Blue ocean innovation
9. Radical innovation
10. Open innovation - crowd sourcing
11. Experience innovation
12. Social innovation
13. Impossible innovation
14. Supply chain innovation
15. Innovation inspiration from the past
16. ...
...
21. ... 21Lobsterstreet.com/21ways

4. 1.
Incremental innovation

5. Incremental innovation seeks to improve the systems that already
exist, making them better, faster cheaper.

6. 2.
Process innovation

7. Process innovation means the implementation of a new or
significantly improved production or delivery method.

8. 3.
Red ocean innovation

9. Red Oceans refer to the known market space, i.e. all the industries
in existence today. In red oceans, industry boundaries are defined
and accepted, and the competitive rules of the game are known
http://www.blueoceanstrategy.com/abo/Blue_Ocean_Strategy_Glossary_Lookup.php?Term=red-oceans

10. 4.
Service innovation

11. Service Innovation can be defined as “a new or considerably
changed service concept, client interaction channel, service
delivery system or technological concept that individually, but most
likely in combination, leads to one or more (re)new(ed) service
functions that are new to the firm.
http://en.wikipedia.org/wiki/Service_innovation

12. 5.
Business model innovation

13. A business model innovation results in an entirely different type of
company that competes not only on the value proposition of its
offerings, but aligns its profit formula, resources and processes to
enhance that value proposition, capture new market segments and
alienate competitors.
http://en.wikipedia.org/wiki/Business_model_innovation

14. 6.
Sustainable innovation

15. Eco-innovation is a term used to describe products and processes
that contribute to sustainable development

16. 7.
Frugal innovation

17. Frugal Innovation is about doing more with less. Entrepreneurs
and innovators in emerging markets have to devise low cost
strategies to either tap or circumvent institutional complexities and
resource limitations to innovate, develop and deliver products and
services to low income users
http://en.wikipedia.org/wiki/Frugal_engineering

18. 8.
Blue ocean innovation

19. Blue Oceans represent the unknown market space, i.e. all the
industries not in existence today. Blue oceans are defined by
untapped market space, demand creation, and the opportunity for
highly profitable growth. In blue oceans, competition is irrelevant
because the rules of the game are not set.

20. 9.
Radical innovation

21. Radical innovations (breakthrough, discontinuous or disruptive
innovations) provide something new to the world that we live in by
uprooting industry conventions and by significantly changing
customer expectations in a positive way. Ultimately, they often end
up replacing existing methods / technologies.

22. 10.
Open source innovation /
Crowd sourcing

23. In production and development, open source is a philosophy
or pragmatic methodology that promotes free redistribution and
access to an end product’s design and implementation details
http://www.gizmag.com/vw-crowdsources-its-way-to-a-hover-car/22439/

25. 11.
Experience innovation

26. Companies that try to create holistic experiences by emotionally
engaging their consumers.

27. 12.
Social innovation

28. Social innovation refers to
new strategies, concepts, ideas and organizations that
meet social needs of all
http://en.wikipedia.org/wiki/Social_innovation

29. 13.
Impossible innovation

30. Impossible … ?

31. Impossible … ?

32. 14.
Supply chain innovation

33. Supply chain innovation is about applying best practices and
technological innovations to your own supply chain in order to
reduce such cycle and wait times and other waste (to use a Lean
term) in your in-house processes

34. 15.
Innovation inspiration
from the past

35. www.7ideas.net

36. http://www.youtube.com/watch?v=H8jZtwRJnRs

38. http://en.wikipedia.org/wiki/Lingotto

39. 16. - 21.
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Note: This set for automotive is a preview set, the offical sets are
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41. 21 ways to innovate
21 ways to innovate is a set of inspiration material for
analyzing & finding possible opportunities for innovation.
21 ways to innovate is an industry specific offering from
the innovation network 21 Lobsterstreet.
Combining the input with an interactive engaging
presentation or workshop clearly helps to come up with
new connections, great ideas and enriched concepts.
This set is compiled & presented by Marc Heleven,
Cyriel Kortleven & Ramon Vullings.
Enjoy the (slide)show!
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