More Related Content Similar to Social Selling Statistics (20) Social Selling Statistics2. Types of Selling Statistics
Sales Quota
B2B Buying Process
Social Selling
LinkedIN
Twitter
Blogs
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3. Sales Quota
How social selling can help salespeople achieving their quota
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73% of salespeople who used social selling
techniques met or exceeded quota in 2012.
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Sales teams that use social selling techniques
exceed their quota 31% more than non-users.
3
72.6% of salespeople who used social selling
outperformed their sales peers in 2012.
4
23% of salespeople using social media
exceeded their quota more often.
© 2013 SAP AG. All rights reserved.
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4. Sales Quota
How social selling can help salespeople achieving their quota
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Sales reps using social selling techniques
realize 66% greater quota attainment.
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78% of salespeople using social media
outsell their peers.
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57% of top performers have closed a deal that
was originated through social media.
8
54% of salespeople closed business as a
direct result of social media.
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5. B2B Buying Process
How the B2B buying process is influenced by social media
9
84% of B2B decision makers begin their
buying process with a referral.
10
50-70% of the buying decision is made before
the sales representative makes contact.
11
Customers will complete to 69% of their
buying journey before contacting a supplier.
12
22% of the time spent on the Internet is on
social media sites.
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6. B2B Buying Process
How the B2B buying process is influenced by social media
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89% of consumers begin searching for
products and services using a search engine.
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56% of people feel a stronger connection with
companies who engage on social media.
15
B2B buyers look at an average of over 10
digital resources before making a purchase.
16
85% of IT Decision Makers use social
networks for business.
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7. B2B Buying Process
How the B2B buying process is influenced by social media
17
75% of B2B decision makers use social media
as part of their buying process.
18
During the awareness phase, 54% of tech
buyers are influenced by social media.
19
59% of IT Decision Makers are influenced by
at least one social network when deciding.
20
75% of B2B buyers claim social media would
likely have influence on a future purchase.
© 2013 SAP AG. All rights reserved.
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8. B2B Buying Process
How the B2B buying process is influenced by social media
21
73% of IT Decision Makers have engaged
with a vendor on a social network.
22
89% of B2B IT buyers say vendor-provided
educational content is acceptable on social.
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64% of B2B IT buyers say promotional
content is acceptable on social networks.
© 2013 SAP AG. All rights reserved.
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9. Social Selling
How social selling can help salespeople achieving their quota
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65% of a salesperson’s time is spent not
selling.
25
Top 3 reasons sales people use social media:
networking, prospecting and research.
26
30% of world class sales organizations have
used social media to identify decision makers.
27
Sales reps using social selling have a 3.6x
greater chance to meet a decision maker.
© 2013 SAP AG. All rights reserved.
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10. Social Selling
How social selling can help salespeople achieving their quota
28
Social selling yields on average 7.8 appointm.
per week vs. 4.3 (traditional channels).
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Social selling has the highest lead to close
rate of all prospecting methodologies.
30
65% of the successful salespeople believe
social media is integral to their success.
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55% of customers share a bad customerservice experience on social media channels.
© 2013 SAP AG. All rights reserved.
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11. LinkedIn
How LinkedIn can speed up the selling process
32
Over 15% of B2B buyers engage via LinkedIn
with IT vendors.
33
74% of B2B Decision Makers use LinkedIn for
business purposes.
34
75% of decision makers are using LinkedIn
where they publicly engage with peers.
35
40% of B2B decision makers say LinkedIn is
important to research and evaluation.
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12. Twitter
Why twitter is important for your sales cycle
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42% of B2B decision makers are using Twitter
for business purposes.
37
Twitter users search for B2B brands more
often (30%) vs. average Internet users (12%)
38
98% of B2B decision makers are spectators
on Twitter.
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100% of Best-in-Class sales organizations use
Twitter vs. 78% of All Others.
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13. Blogs
How blogs influence your social selling position
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61% of customers have made a purchase
based on a recommendation from a blog.
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81% of online customers trust information and
advice from blogs.
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82% of decision makers are using blogs and
communities where they comment & engage.
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14. Thank You
Marc Maurer
Global Account Manager at SAP
marc.maurer@sap.com
© 2013 SAP AG. All rights reserved.
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