1. Marc Canter talk
Thank you for having me

2. Here I was at LeWeb „08

3. Status
•
•
•
•
•
Adored by some, unknown to most, original software dude
Wikipedia page, blog, mentor, public speaker
Entrepreneurial for 30+ years, put my own projects on back burner 1+ years ago
Ready to relocate, fired up
Matt called me a CPO

4. A Hero‟s journey
•
•
•
•
Started a company, got VC, became an industry
Continued my Quest, started Family 2.0, watched Web 1.0 & 2.0 evolve
Started more companies, built a platform, fought battles, wrote a book
Moved to Cleveland, have an approach to “create on-line jobs for normal
people” – called the “Digital City” project
• Here‟s what I‟ve been doing since I left Macromedia in „92

5. Content + Technology – ‟92-‟97
•
•
•
•
MediaBand
The Marc Canter Show
MediaBar
SuperBowl XXXII

6. Digital Cities
Cyber-club – Trieste, Italy – „98
Citizen Dashboard
Digital City
Navigation

8. Notice the Patterns, Spot the Trends
•
•
•
•
•
•
•
Content + Technology + Community
Do something WITH the bandwidth – Smart Cities need software infrastructure
Media rich intelligent client side
Multi-device, multi-platform, multi-location
Lots and lots of stuff to keep track of, participate in and maintain presence in
Adaptive User Interfaces
Digital Lifestyle Aggregation

9. New work habits, ways to run a project
•
•
•
•
Virtual
Agile
Open Source
Project-based
•
•
•
•
Brainstorm
Design, Architect
Recruit, Grow team
Lead, Inspire

10. While also staying relevant
•
•
•
•
•
Story teller, Blogger, Advocate, Believer
Participate in Conversations, Forums, Comment threads, Social Media
Speeches, Panels, Audience member
Mentor, Adviser, Friend
Constantly learn – and teach

12. Notice
Outliner
Structure
editor

13. User
Interface
Adjusts
to the
user

14. AOL
Prototype
of a
Video chat
Community
Relationships
of people
to each
other

15. Design for “Friends”
Portal and Community
- Warner TV -‟01

16. Design for new
kind of Social
Network – „02

17. eg. I can design, architect
and build large scale
systems with virtual, local
or hybrid teams.

18. Enabling humans
with tools
To control Structure, Content and Community
in the proper context

19. Case study: the Persona Editor
•
•
•
•
•
Structure editor for managing one‟s digital lifestyle
In-Do-Out – never hold onto data – or lock customers in
Based on the “two-way web” – which doesn‟t exist – yet
Prototype built (view video starting @ 23:05 prototype = 28:50–30:35)
What can we learn from this tool design and it‟s history – about me?

20. Kill several birds with one stone
•
•
•
•
•
•
Useful tool, day one, becomes selling point to two-way web – solve Catch-22
Licenseable technology, works with everyone
Establish an open standard, attain leadership = publicity
Gradually expose the Kimono, multi-year roll-out strategy
Work with others, build consensus and community around solutions that help
Web service + Tool + Packaged Content + Community

21. Tool Goals
• Come up with an open format to inter-connect networks, platforms, vendors and
independents – together (“Connect the dots”)
• Leave crumbs on the table – for the little guy (eg. Distributed Open Architecture)
• Be the co-creator and leader of this format‟s growth and importance
• Ride on those coattails – with a coolio new kind of tool – that can edit the
content, services and user‟s data – in an outliner

22. We start off with “open social networking”
• A Dashboard Container format – for inter-connecting stand alone networks
• …..together

23. Dashboard Container format
• Microformats built into HTML web pages –
discoverable “by others”
• Regardless of website, blog, eCommerce or Web
Service – they all have “Contact Us”, “About”, or
some way of finding out “what this site IS?”
• Proposed set of “dashboard containers” that we‟d all
“share” – to facilitate an open distributed architecture

24. Shared Access examples
• Drunken Coed uploads photos – after a rough night
• Changes her mind the next day
• How can she retrieve not just the images from the main site (even after Snapchat
expiration) – and make SURE nobody has access – anymore?
• Shared Software Infrastructure – open APIs – free access and usage:
• Listings, Catalogs, Directories (ala Craigslist, Etsy, Angie‟s List, AirBnb, Yelp, Kudzu)
• History of a local region – senior citizen and figurehead interviews
• Surveillance cameras, security status

25. The format is the agenda
•
•
•
•
•
Make sure that all stakeholders have a problem that gets solved
Find sponsors and licensees – to bootstrap and slowly iterate
Build consensus through great solutions
Open Source, Developer program and lots of Code Libraries
Cross-vendor promotions

26. In-Do-Out
•
•
•
•
Import and/or Point at external data
Do something to the data (combine w/other, edit, tag/categorize, annotate)
Send it back out (publish, route, update)
Supports real-time dynamic data that is coming from various real-time
services, content sources, publishing nodes and end-points
• And is going back out to multiple nodes, web presences, conversations,
dashboards, networks, channels, games or end-points.

27. Persona Editor MVP – 1st version
•
•
•
•
•
•
Is the launching pad for the format
Works w/Facebook, Google, most existing platforms
Maintains one‟s personal Media collection
Enables you to combine, publish, maintain
Something coolio – dynamically changing, updating
Becomes utility for the real-time web

39. Show working prototype

40. Buh bye
•
•
•
•
•
•
Marc Canter – 925-876-0475
Marc@DigitalCityMechanics
Marc.Blogs.It
@MarcCanter4Real
http://www.linkedin.com/in/marccanter
http://en.wikipedia.org/wiki/Marc_Canter

41. Digital City project