To ensure your efforts are part of the debate before the midterms, it is key to focus on three ideas.

1. PR Week: What are crucial comms strategies to cut through the noise before the
midterms?
To ensure your efforts are part of the debate before the midterms, it is key to
focus on three ideas.
June 28, 2014 by Marc Ross
I have always seen elections as an opportunity. With so much media attention coupled with
heightened public interest on races, American elections provide a unique opportunity to
have your issue be a part of a political campaign.
To ensure your efforts are part of the debate before the midterms, it is key to focus on
three ideas: make it local; interesting; and a gateway for future engagement.
Identify how your cause makes an impact or is impacted at the local level. All politicians
want to know how your issue affects the voters they are trying to secure. From US exports
to the economic impact of jobs, these points are helpful when making the case about why a
candidate should care about your issue.
For anyone who has worked on a political effort, you know the campaign trail is a daily
content machine. Reporters and politicians are each seeking to engage and inform voters,
but sometimes not all the facts make the papers. Briefings with cause groups and reporters
provide opportunities to discuss how issues debated impact the election in a more relaxed
environment.
Finally, elections should be seen as a gateway to getting more attention for your issue going
forward. From being a source of information and providing helpful platforms to connect
voters and politicians, your communications can play a positive role for participants.
By properly organizing your issue and harnessing the three ideas above, your
communications efforts can take advantage of the upcoming elections.
http://www.prweek.com/article/1300466/crucial-comms-strategies-cut-noise-midterms