1. collaboartion as it really is
working together alone
Marc Buyens
marc.buyens@xpragma.com
www.xpragma.com
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2. The #e20 / #socbiz collaboration promise
• “Improve teamwork through the power of enterprise social
networking. You can also safely include trusted partners, customers
and vendors. With Socialcast share information, assign tasks, and
collaborate on documents, keeping all members of the team in synch.”
[Socialcast]
• “Business depends on teamwork. But traditional tools hamper as
much as help, resulting in wasted time, duplicated efforts and missed
opportunities. Hours get swallowed up by email and unproductive
meetings. Great ideas are lost in inboxes and siloed enterprise
software. Essential information is drowned out by noise. It doesn’t
have to be that way.” [Jive]

3. Collaboration is working together to achieve
a goal. It is a recursive process where two or
more people or organizations work together
to realize shared goals, (this is more than the
intersection of common goals seen in co-
operative ventures, but a deep, collective,
determination to reach an identical objective)
Source: Wikipedia

4. The collaboration “system”
Company A
Objective /
Deliverable
Company A
GOALS

5. The collaboration “system”
Company A Company B
Joint
effort
Objective /
Deliverable
Company B Company A
GOALS GOALS

6. Collaboration and “trust”
inability /
dependency
uncertainty
- -
decision
to act
-
loss of
diversity
control
+ -
joint
effort
objective / +
deliverable

7. Web 2.0: it is about the individual, not about collaboration
Individual B
Individual A Individual C
participation
participation participation
Individual A Individual C
GOALS Individual B GOALS
GOALS

8. Participative ollaboration
Company A Company B
participation participation
Objective /
Deliverable
Company B Company A
GOALS GOALS

9. Assumptions
• Collaboration in a “regular” business context
• The task at hand requires the involvement of several individuals; no
single person is able to deliver the final outcome on his own
• The final outcome is largely undefined; there might have been similar
tasks before and there certainly is a "high concept" definition, but it
remains a unique deliverable, not done before
• The path to the solution is largely unknown. There might be past
experience, best practices, methodologies, etc. that provide guidance;
however, the real path will unfold as the group proceeds
• Due to the above, there is the need for intense interaction between
participants, exchanging information, making decisions and agreeing
on next steps

10. This thing called “employee”
Company A
Employee B Employee C
Objective /
Deliverable
Employee B Company A
GOALS GOALS
Employee C
GOALS

11. Is #e20 / #socbiz a game changer?
Employee A Employee B
Perception Perception
of risks, Collaboration Collaboration of risks,
rewards and intent A intent B rewards and
inconveniences inconveniences
Enterprise 2.0
tools and Joint effort
approaches
Objective /
Deliverable

12. Collaboration ability
Employee A Employee B
Collaboration Collaboration
intent A intent B
Collaboration Collaboration
ability A ability B
Joint effort
Objective /
Deliverable

13. Collaboration is the participation of
independent actors in mutual interactions to
deliver a specific result, either chosen or not.
The so-called collaboration is the outcome of
the interactions that occur, initiated by the
different participants for their own good
reasons, but collaboration is not the purpose.
.

14. annex

15. Creative Commons
kevindooley
kevindooley http:// www.flickr.com/photos/pagedooley/
http://www.flickr.com/photos/flguardian2/flguardian2
http://www.flickr.com/photos/flguardian2/