This document summarizes various reasons why people spread or share ideas. Some of the key reasons include: feeling generous or wanting to help the creator succeed; getting a personal benefit from sharing; wanting social interaction and connection by sharing with others; being asked directly to share; and sharing ideas that benefit the community or tribe in some way such as avoiding threats or maintaining order.

1. Why I would spread your idea… Seth Godin vs Hugh McLeod This is a mashuppetchakutcha of this post http://sethgodin.typepad.com/seths_blog/2010/10/ideas-spread-when.html And everything from http://www.gapingvoid.com/

2. It makes me feel generous.

3. I feel smart alerting others to what I discovered.

4. I care about the outcome and want the creator to succeed.

5. I have no choice. Every time I use your product, I spread the idea.

6. There's a financial benefit directly to me

7. It's funny and laughing alone is no fun.

8. I'm lonely and sharing an idea solves that problem, at least for a while.

9. I'm angry and I want to enlist others in my outrage (or in shutting you down).

10. I'm in awe of your art and the only way I can repay you is to share that art with others.

11. Both my friend and I will benefit if I share the idea.

12. You asked me to, and it's hard to say no to you.

13. I can use the idea to introduce people to one another, and making a match is both fun in the short run and community-building.

14. Your service works better if all my friends use it

15. If everyone knew this idea, I'd be happier.

16. Your idea says something that I have trouble saying directly.

17. I care about someone and this idea will make them happier or healthier.

18. It's fun to make another teen snicker about prurient stuff we're not supposed to see.

19. The tribe needs to know about this if we're going to avoid an external threat.

20. The tribe needs to know about this if we're going to maintain internal order.

21. It's my job.