1. Cloud OS
Microsoft’s Vision of the Unified
Platform for Modern Business
Maor David-Pur
Industry Solution Manager
Microsoft Israel

3. What’s driving the pace of change
today?
Continuous cloud
services
Consumer-driven
experiences

4. Four megatrends will dominate the next
decade
Mobility
91%
of organizations expect
to spend on mobile
devices in 2012
85
In 2012, mobile
devices will outship
PCs by more than
2:1
and generate more
revenue than PCs
for the first time
BILLION
mobile apps
will be
downloaded
in 2012
=
Social
Social networking will
follow not just people
but also
appliances, devices
and products
1/2 of
companies
expect to use
internal social
network apps
in 2012
Cloud
>80%distributed/ in
of new apps
2012 will be
Big data
49% of CIOs for 2012as the
rank BI
top project priority
2.7
zettabytes
deployed on clouds
The strategic focus
in the cloud
will shift
in 2012
from infrastructure to
application
platforms
34%
of CIOs say technology as a service
(cloud) will have the most profound
effect on the CIO role in the future
in 2012
2/3 of mobile apps integrate
developed in 2012 will
with analytics offerings
32%
of
businesses
are likely to
invest in BI
and analytics
in 2012

6. Can I enable
employees to work
from anywhere?
How can I evolve
my business apps
to meet new needs?
How do I help my
business make
faster decisions?
How can I ensure
my infrastructure
will scale to
meet demand?

10. 5.6B 2-4B 8.5T
global queries
per month on Bing
mails are filtered
by Exchange
per day
50B
1 in 4 50%
Skype-to-Skype
minutes per day
enterprise customers
now has Office 365
objects are stored
in Windows Azure
of Fortune 500 use
Windows Azure

12. flexible development
unified management
common identity
integrated virtualization
complete data platform

14. 95% 46% 60%+ 1 in 7 66%
organizations have
Active Directory
deployed
SQL Server is the
most widely-deployed
database on the planet
with 46% share
of devs worldwide
people on the planet
create apps powered by use Microsoft Office
our enterprise platform totaling 1 billion users
of enterprise seats are
managed by System
Center

16. What IS the to-be state?
16

17. $Billions
2015 Cloud Driven Services Market by Mode
6.0
5.0
2011 Cloud Driven Services Market by Mode
$Billions
7.0
2.5
4.0
2.0
3.0
1.5
2.0
1.0
1.0
0.5
0.0
0.0
1
2
3
4
5
1
2
3
4
Rehost / Replace create Azure onramps, leading to other modes as Cloud
matures
5

18. Datacenter
without
boundaries
Cloud
innovation
everywhere
Dynamic
application
delivery
Hybrid cloud
Today’s
datacenter

19. Unlock insights on any data
Easy access
to data, big
& small
Powerful, fa
miliar BI
tools for
everyone
Unified &
complete
data platform
Find, combine
+ manage data
Form theories,
analyze + refine
Take action
+ operationalize

20. Enable modern business apps
Client
agnostic
Data
driven
Services
based
+
+

21. © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.