Strategic control is concerned with tracking a strategy as it is being implemented, detecting problems or changes in its underlying premises and making necessary adjustments. The most important purpose of strategic control is to help top achieve organizational goals through monitoring and evaluating the strategic management process.

1. Strategic control
Strategic Implementation

2. Prepared By
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Manu Melwin Joy
Assistant Professor
Ilahia School of Management Studies
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com

3. Strategic control
• Strategic control is
concerned with tracking a
strategy as it is being
implemented, detecting
problems or changes in its
underlying premises and
making necessary
adjustments. The most
important purpose of
strategic control is to help
top achieve organizational
goals through monitoring
and evaluating the strategic
management process.

4. Types of strategic control

5. Premise control
• Premise control is
designed to check
systematically and
continuously whether the
premises on which the
strategy is based are still
valid. If an important
premise is no longer valid,
the strategy may have to
be changed.

6. Premise control
• It involves the checking of
environmental conditions.
Premises are primarily
concerned with two types
of factors:
– Environmental factors (for
example, inflation,
technology, interest rates,
regulation, and
demographic/social
changes).
– Industry factors (for
example, competitors,
suppliers, substitutes, and
barriers to entry).

7. Implementation control
• Implementation control is
aimed at assessing whether
the plans, progammes and
policies are actually guiding
the organization towards its
predetermined objectives
or not. If the resources that
are committed to a project
at any point of time would
not benefit an organization
as envisaged, corrective
steps should be undertaken
immediately.

8. Implementation control
• The two basis types of
implementation control are:
– Monitoring strategic thrusts
- to agree early in the
planning process on which
thrusts are critical factors in
the success of the strategy or
of that thrust.
– Milestone Reviews.
Milestones are significant
points in the development of
a programme, such as points
where large commitments of
resources must be made.

9. Strategic surveillance
• Strategic surveillance aims at a
more generalized overreaching
control designed to monitor “
a broad range of events inside
and outside the company that
are likely to threaten the
course of firm’s strategy”. It is
done generally through a
general kind of monitoring
based on selected information
sources to uncover events that
are likely to affect the strategy
of an organization.

10. Strategic surveillance
• For example, the success
of Arvind Mill’s Ruf and
Tuf brand encouraged
rampant sale of spurious
products under the same
brand name forcing the
company to constitute
vigilance squads to crack
down on the
unscrupulous
businessmen

11. Strategic alert control
• A strategic alert control is
the thorough and often
rapid consideration of the
firm’s strategy because of a
sudden unexpected event.
Examples of such events
can be the sudden fall of
the government, a natural
calamity etc. In the face of
such unexpected events,
the firm should respond
immediately, and releases it
strategies quickly.