Loyalty One Case Study
Gamification in Employee Engagement

Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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Loyalty One Case Study
• COLLOQUY Research
Director Jeff Berry shared
results of two gamificiation
initiatives that Toronto-
based LoyaltyOne uses to
engage its 1,600
employees.

Loyalty One Case Study
• The first, LoyaltyOne’s Pass It On
program, is an interactive
initiative through which every
associate is given a bank of
points that they can use to
reward their peers. Associates
can also recognize and thank
their peers without awarding
points.

Loyalty One Case Study
• Leaderboards show how often a
player is a recognizer or being
recognized. To date, 97% of
1,500 associates are active in the
program, and 40% of the
recognitions come with no
points, “which shows that we’re
creating a culture of recognizing
as well as rewarding,” Berry said.

Loyalty One Case Study
• The second initiative took
place in December 2013,
when LoyaltyOne launched
the Move and Earn
program.

Loyalty One Case Study
• The company gave all
employees a FitBit device
through which they could
set their own goals for
number of steps per day.

Loyalty One Case Study
• To date, 59% of employees
are participating in the
program (up from an industry
average of 30%) and they’ve
increased the number of
steps they take on a daily
basis by 27%, Berry said.

Loyalty One Case Study
• Both of these programs
have contributed to high
associate engagement
scores with 88% of
associates stating that they
are proud to work for the
company.