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Jvelasco online-communities-deck02

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Jvelasco online-communities-deck02

  1. 1. Social Networking for Patient Safety Officers Value and Designing - Part 1 Online Communities: An Introduction First Annual Patient Safety Officer Conference Cary, NC 19/10/12Javier Velasco M. - jvelasco@unc.edu Ph.D. Student < SILS < UNC Chapel Hill
  2. 2. AgendaOnline CommunitiesSocial Media, Online Social NetworksCase Study: evolt.org, community of practiceWorkshop: Dreaming a PSO community
  3. 3. What is a community?
  4. 4. A problem with history This problem was at the heart of the development of sociology. (Fernback, 2007; Studdert, 2005) The discussion about communities can be traced back to 11th century BCE biblical prophets. (Wellman, 1999)
  5. 5. A relative conceptThere’s a vast array of uses for the term, ithas become common use and is hard topin academically. (Wellman, 1999; Preece, 2000; Thurlow,Lengel & Tomic, 2004; Studdert, 2005)“the African-American community”“the European community”“the gay community”“the village community” (Thurlow, Lengel & Tomic, 2004)
  6. 6. Are they territory-defined?Several definitions involve locality: the idealcase is often seen as a small village. (Thurlow,Lengel & Tomic; Wellman, 1999)
  7. 7. Are they territory-defined?Hamman (1999, Para 4) defines community as:1. A group of people,2. who share social interaction3. and some common ties between themselves and other members of the group and who share an area for at least some of the time (Hamman, 1999, Para. 4).
  8. 8. Identity and belongingSocialization and a sense of identity andbelonging is central to community,sometimes described as ‘the third place’.(Hamman, 1997)
  9. 9. Disappearing Communities?There’s been a sense of community lossfor centuries, can be tracked for over2000 years in the western culture,including some of its most prominentintellectuals. (Tonnies, 1974; Wellman, 1999; Evans, 2004)
  10. 10. Community vs. individualThe individual-society dilemma has beencentral to the development of westernsociety.Individualism is an important factor in theweakening of communities. (Willard & Fields, 1991)
  11. 11. They are in flux!Communities are changing, notdisappearing. (Wellman, 1996; 1999)
  12. 12. Defining Community“I define ‘community’ as networks ofinterpersonal ties that provide sociability,support, information, a sense of belongingand social identity.”(Wellman, 2001, p. 228)
  13. 13. Leonie D, 2008
  14. 14. Online CommunitiesEarly developers of computer networksforesaw a happy life empowered by onlinecommunities based on interest.(Licklider & Taylor, 1968)
  15. 15. Online CommunitiesThe computer as a communication device (Licklider & Taylor, 1968).“In a few years, men [and women] will be able to communicate moreeffectively through a machine than face to face” p. 21).On-line interactive communities: “In most fields they will consist ofgeographically separated members, sometimes grouped in small clustersand sometimes working individually. They will be communities not ofcommon location, but of common interest.” (Licklider & Taylor, 1968, p.37).
  16. 16. Online CommunitiesThe computer as a communication device (Licklider & Taylor, 1968).“…telecommunication will be as natural an extension of individualwork as face-to-face communication is now. The impact of that, willbe very great- both for the individual and on society. First, life will behappier for the on-line individual because the people with whom oneinteracts most strongly will be selected by commonality of interests andgoals rather than accidents of proximity” (p. 40).
  17. 17. Internet alienatesSome people saw internet communicationas a threat to socialization.(Kraut et al, 1996; Homenet Group, 1998)
  18. 18. Online helps localOther people propose that onlinecommunities can strengthen localcommunities.(Blanchard & Horan; Evans, 2004; Hampton, 2007; Xie, 2008)
  19. 19. SupportVirtual communities can allow people toengage in positive relationships andsupportive forms of organization.(Rheingold, 2008)
  20. 20. ...“But because of your guidance, constant companionship and true friendship, I have learned that life is full of choices, life is beautiful that life is all about learning to love what’s there. I’m really thankful to all of you, you brought me reasons to smile, I’ve been seeing myself always smiling,Bernardette San Jose, 2009 laughing my heart out and alive again.”...
  21. 21. Defining Online Community “A Virtual community is a group of people whomay or may not meet one another face to face,and who exchange words and ideas through themediation of computer bulletin boards andnetworks.” a certain (loose) social contract certain (eclectic) interests usually a geographically local focus often a connection to a much wider domain (Rheingold, 2008, p3.)
  22. 22. Communities of Practice Ellis, Oldridge and Vasconcellos (2004) establish three different types of online communities according to their rationales and agendas: Communities of practice, focused on the learning process for developing professional skills, networked virtual communities, based on a common interest, and virtual community networks, created on the basis of existing proximate networks
  23. 23. Online Social NetworksThe most recent form of online communityis user-centric shaped. Their focus is themaintenance of previous offline basedrelationships.(Beer, 2008; Boyd & Ellison, 2008; Stefanone & jang, 2008)
  24. 24. Social NetworksA way of describing social organization Networks, not communities (Wellman, 1996)Network theory Graph theory Nodes & Links
  25. 25. Social Network AnalysisTie strengthNetwork densityCentrality Degree Closeness BetweennessCliquesBridges
  26. 26. Friendship vs Datingin High School Mark Newman, Univ of Michingan
  27. 27. Personal NetworksEgo-centric networks A person belongs to multiple networks
  28. 28. CMC and SNAE-mailIM Eckmann et al, 2004Web ListservsWeb Blogs Ali-Hasan & Adamic, 2007
  29. 29. Online Social NetworksEspecially designed to empower the flow of resourcesacross people’s social networks.Each user will have a different view of the system,based on his own relationships.
  30. 30. Power Laws onCMC + OSNSubscribers x Blog / Bloglines Views x Photo / Flickr Java et al., 2007 van Zwol, 2007
  31. 31. Each tool it’s own dynamicsIntimacy OSD (Likely to Share) Topic ToolIntimacy Tool Topic (Velasco, 2011)
  32. 32. Online social constructsMore than asking wether onlinecommunities are true communities, weshould focus on studying how people arecreating meaningful social constructsonline. (Fernback, 2007)
  33. 33. Blending worldsAs the Internet is now embedded in ourregular lives, the distinction between onlineand offline communities dissolves.(Haythonrwaite & Hagaar, 2005; Xie, 2008)... “it is when technological changes becomepervasive, familiar and boring that they affectsocieties the most”.(Wellman, 2001, p. 228)
  34. 34. Media MultiplexityAs relationships become closer, peopleuse a wider variety of media to stay intouch.(Haythornthwaite, 2002)
  35. 35. evolt.orgback in 1997...
  36. 36. problem‣ our field was new ‣ no formal schools ‣ no traditional process or tools‣ solo workers ‣ not many colleagues at our organizations
  37. 37. evolt.org
  38. 38. evolt.orgevolt.org is a world community for webdevelopers, promoting the mutual freeexchange of ideas, skills and experiences.What "evolt" means: "evolt" combines the bestelements of evolution, revolution, with a bit ofvoltage thrown in for good measure. "evolt"embodies our goals and enthusiasm!
  39. 39. a participation economy‣ what we did ‣ email lists ‣ thelist ‣ theforum ‣ thesite ‣ thechat ‣ website w articles ‣ browser archive
  40. 40. list rules General informationThe list is intended for professional Web workers: designers, webmasters, programmers,what have you. Anything that relates to Web development is up for discussion.The list is unmoderated (though monitored), and is maintained and supported byvolunteers.Individuals who post to the list hold the copyright to their own posts. http://lists.evolt.org/index.php?content=listinfo
  41. 41. different spaces for different discussionsEvolt.org hosts a number of mailing lists for the web development community. Pick and choose which listsyou want to be involved in. • thelist - Become a part of the evolt.org community by joining "thelist", evolt.orgs primary discussion list for designers, developers, and web managers working to make the web a better place for all! Ask questions, get answers. Give answers, gain respect. Become a part of the community! View thelist archives. April 1999 - Now • theforum - Help create the future of evolt.org on "theforum" mailing list. Dedicated to making evolt.org a better place, discussions on this list include how to make thelist more useful to all members, improvements for the web site, how evolt.org should be structured, etc. Both short-term and long-term plans for evolt.org are discussed. If youre passionate about evolt.org, join now and help shape evolt.orgs future! View theforum archives. • thesite - The evolt.org mailing list dedicated to working on the back end of evolt.org where web developers contribute back to the community by making the evolt.org CMS a better product. Database folks, pixel wranglers, HTML/CSS monkeys, testers, documentation writers, developers - no matter what your skill set or skill level, you can help out! View thesite archives. • thechat - Chat it up on "thechat", evolt.orgs social mailing list useful for discussion about industry gossip, what hockeys about, cat photos, evolt get-togethers, and so on. For those "off-topic" conversations that dont belong on thelist! View thechat archives. http://lists.evolt.org/index.php?content=listinfo
  42. 42. simple ground rulesDiscussion list guidelines 4. Keep your subject lines specific, as many 1. Respect each other. Diversity in Web development is people decide what posts to read from the subject line. not only tolerated but encouraged. Argument and "Help!," "What am I doing wrong?," and "Arrraugh" are debate are fine. Character digs and personal attacks not acceptable subject lines. are not. You are responsible for what you write. Those If an ongoing discussion drifts from the initial subject, who cannot be civil will be removed from the list of please change the subject line to reflect the new subject. subscribers and will not be permitted to return. For example, "e-commerce solutions" becomes "problem clients (was: e-commerce solutions)." 2. Limited off-topic posts are fine; however they must 5. When responding to a post, delete all be labelled [OT] in the subject line. Also, we ask that information that is not strictly necessary. This you "pay" for off-topic posts by including a Web tip includes the evolt.org tag line and .sig files. Delete that you find useful. Example: anything youre not specifically responding to. <tip> 6. When responding to a post, please make it clear Include META tags in all of your pages for who youre responding to. Not everyone is going to better search engine placement. remember who the original sender was. </tip> 7. Dont post urban legends, virus alerts or Please stay consistent with the <tip></tip> tags, so humorous forwards. Please. that our Tip Harvester can extract them for the 8. Dont post copyrighted material. If you think an archive. If you want to be extra helpful, your opening article would be helpful to others on the list, provide a tag could be formatted: link. <tip type="META Tags" author="Your Name"> 9. You must ask permission if you want to Include META tags in all of your pages for forward or otherwise reproduce a post from a better search engine placement. member of the list. </tip> 3. To the best of your ability, keep posts short. http://lists.evolt.org/index.php?content=listinfo
  43. 43. a participation economy (Morville & Rosenfeld, 2006)
  44. 44. a participation economy (Morville & Rosenfeld, 2006)
  45. 45. key elementsKey elements in a successful online community include (Morville &Rosenfeld, 2006):• Cultures and communities don’t just happen; they require careful nurturing. On the other hand, they wither if over-managed. (p. 460)• Someone has to play God, setting up the rules and infrastructure that create an environment that becomes self-sustaining, and where people join and participate. (p. 461)• Participation requires a balance of give (creating content) and take. (p. 462)• It’s not grandiose to claim that each successful online community has its own culture (p. 462)
  46. 46. AgendaOnline CommunitiesSocial Media, Online Social NetworksCase Study: evolt.org, community of practiceWorkshop: Dreaming a PSO community
  47. 47. Social Networking for Patient Safety Officers Value and Designing - Part 1 Thank you! Online Communities: An Introduction First Annual Patient Safety Officer Conference Cary, NC 19/10/12Javier Velasco M. - jvelasco@unc.edu Ph.D. Student < SILS < UNC Chapel Hill
  48. 48. Social Networking for Patient Safety Officers Value and Designing - Part 2 Dreaming the PSO Community: First Annual Patient Safety Officer Conference Cary, NC 19/10/12Javier Velasco M. - jvelasco@unc.edu Ph.D. Student < SILS < UNC Chapel Hill
  49. 49. AgendaOnline CommunitiesSocial Media, Online Social NetworksCase Study: evolt.org, community of practiceWorkshop: Dreaming a PSO community
  50. 50. Square Space
  51. 51. Hall.comGroup Chat Instant Desktop, WebRooms Messaging and MobileCreate a room to stay Have something private to The Hall desktop appconnected with your team. say? Start a side runs on Windows andRooms can be open for conversation with a Mac. The Hall web app isanyone in your company to teammate or professional 6 times faster thanjoin, or set to private for only contact. Instant existing enterpriseinvited members. Features messaging chat history is solutions. Stayinclude chat, @mentions, stored on the cloud connected to Hall 24/7inline previews, file sharing making chat history with the free mobile weband notes. Conversations available across all your app and the iPhone andare searchable across all devices. Android apps.devices. Trusted, Safe and Secure Users at Hall know their information is always secure. Thats because we use 256-bit SSL encryption – the same security that banks use – and all data is protected and validated by RSA and VeriSign.
  52. 52. Hall.comVideo ChatMeet with your team face-to-face toincrease your team’s productivity withmeetings that hold up to 12 people andpowerful tools like screen sharing. Screen Sharing Show your team exactly what youre talking about. You can share your entire desktop or select a single application window.
  53. 53. Time to work!What is a PSO community like? Form groups of 5
  54. 54. Goals Spirit Tools List your top 3 Find an idea or How will you goals; feeling that interact, what do you glues the exchange and need from this community; share community? what brings knowledge?(Individually and you together? (Online AND collectively) offline) 25 Minutes
  55. 55. Results & Group Discussion Goals Mission Tools 15 Minutes
  56. 56. AgendaOnline CommunitiesSocial Media, Online Social NetworksCase Study: evolt.org, community of practiceWorkshop: Dreaming a PSO community
  57. 57. Social Networking for Patient Safety Officers Value and Designing - Part 2 Thank you! Online Communities: A Workshop First Annual Patient Safety Officer Conference Cary, NC 19/10/12Javier Velasco M. - jvelasco@unc.edu Ph.D. Student < SILS < UNC Chapel Hill