AFSUG Cafe BI - Andy Hadfield

1. World Café. Social Business Intelligence. #CafeBI (www.twi.er.com/afsug) Facilitated by Andy Hadﬁeld (www.andyhadﬁeld.com), Man9 Grobler (SAP) and Charles de Jager (SAP)

2. Business Intelligence in the conversation economy…

3. Ex Entreprenuer Ex Digital Agency Ex Banker Re Entrepreneur h8p://www.twi8er.com/andyhadﬁeld h8p://www.andyhadﬁeld.com

4. World Café AGENDA Part 1. Understand and explore the new world of “social” where business, data and customers have just become real Fme! •  Welcome •  KEYNOTE. Introduc9on to Social. Real Time Everything. •  Café Discussion Part 2. What you see and how you visualize data aﬀects how you think. If we can re-‐imagine business intelligence and business reporFng, perhaps we can break the cycle of iteraFve innovaFon – and get radical! •  KEYNOTE: Percep9ons ahoy! Digital, social and mobile stats for SA. •  PRACTICAL HANDOUTS. Visualising data. •  Informa9on is Beau9ful. TED Talk. •  Café Discussion. •  It’s a wrap!

5. Introduction

6. Strat backwards

7. Cue: rah rah video with awesome soundtrack about how crazy the world is ge?ng.

8. Relax. Social Media is actually really easy.

9. Let’s get serious though :) Order of business #1: Forget the phrase “social media”

10. Order of business #2: Understand why it’s growing so quickly.

11. Order of business #3: Look what happened to the dog. Full credit to Gary Vaynerchuk for the great metaphor!

12. Order of business #2: Look what happened to the dog.

13. There are also some values and principals we need to understand…

14. MoLvaLons for a person to communicate with a brand… •  Product Involvement (the experience is so novel that is must be shared) •  Self Involvement (sharing knowledge is a way to gain a.enOon and show connoisseurship) •  Other Involvement (reach out and help, express friendship and caring) •  Message Involvement (message is so humorous or informaOve that it must be shared) Brought to you by the Harvard Business Review, 1966

15. Let’s get crazy for a second… How far might this go?

16. The year is… 2020

17. 9 years, btw… Is enough 9me to create another Facebook and a half!

18. In 2020… The concept of friends has been altered forever.

19. 50 % of your employees are no longer at your oﬃce.

20. In 2020… School Exams… now with Internet Access!

21. In 2020… TradiOonal adverOsing is dead. Peer referral is how we buy our products now.

22. In 2020… 50 % of your employees are no longer at your oﬃce.

23. In 2020… Humanity enters Intellectual Rehab

24. In 2020… Companies enter Moral Rehab

25. In 2020… We see the rise of the serial entrepreneur.

26. In 2020… Long tail leaders. Long tail government.

27. But why are we here?

28. Facebook users spend 700 billion minutes a month on the plaVorm.

29. Facebook users share 30 billion pieces of content a month

30. Facebook had its ﬁrst 500 million unique users in a day, day.

31. While social media has helped many companies become more customer-‐centric, it is treated primarily as a modestly eﬀecLve markeLng tool. With social business you start to look at the way people are interac9ng in digital experiences and apply the insights derived to a wide variety of diﬀerent business processes. -‐-‐ Ethan McCarty, Digital & Social Strategy @ IBM.

32. Real Time Everything

33. @pfeiﬀer44: “POTUS to address the naOon tonight at 10.30pm eastern Ome” -‐  1 May 2011, 9.45pm, Dan Pfeiﬀer, CommunicaLons director at the White House

34. Twi8er explodes. Debate rages about whether Qaddaﬁ had been killed or Bin Laden tracked down.

35. 22h00 2900 Tweets per second.

36. @keithurbahn: “So I’m told by a reputable person they have killed Osama Bin Laden. Hot damn.” -‐ 1 May 2011, 10.25pm Keith Urbahn Chief of staﬀ for Donald Rumsfeld

37. The rumour turns out to be true. -‐ approximately 10.45pm

38. @nyLmes: “NYT NEWS ALERT: Osama bin Laden Is Dead, White House Says.”

39. @foxnews: “#FoxNews’ Chad Pergram conﬁrms #Osama bin Laden is dead #usama #osamabinladen”

40. @cnnbrk: “#Osama bin Laden is dead #usama #osamabinladen”

42. Just before Obama makes his address at 11.30pm…

44. RECORD! From 10.45pm – 2.20am on 1st & 2nd May 2011, there was an average of 3000 Tweets per second. The highest sustained rate of Tweets. Ever.

45. Everything is going “real 9me”.

46. Why? Because the mobile has squashed 9me and space.

47. It’s changing journalism...

48. It’s changing public ﬁgures...

49. Meme. Noun. An idea, behaviour or style that spreads from person to person in a culture.

50. And some Mr Visagie...

51. The Real Time World can be a scary place for brands…

52. #VodacomMovies #MemePower! Dude! Where's my signal! The Hunt for Red RecepOon Harry Po.er and the Deathly Hallo...Hallo!..Hallo? The Unsocial Network Crouching Tower, Hidden Signal Dial Hard Nick and Norah's Inﬁnite DisconnecOon How Cell C Got Her Groove Back The Phantom Of The Operator

53. #VodacomMovies #MemePower!

54. But if we think about it strategically, it can oﬀer immense power to business…

55. h.p://twi.erfall.com/

56. h.p://twi.er.com/

57. Diﬀerent methods of data visualisaLon = exciOng!

58. h.p://now.sprint.com/nownetwork/

59. What would you like to know about your customers right now?

60. What can you tell your customers about your business that will help them, right now?

61. Real Lme informa9on also causes its own set of problems.

62. Customer: If data is real Ome, why isn’t service?

63. World Café Session 1 The world is changing – at pace! This has led to a change in culture – both business and consumer. In order to service the customer of the future, monthly exco mee9ngs and spreadsheet forecasts might not be enough. How do we learn from this new world? How do we measure what’s going on? QUESTION: What BI challenges are you facing in your organisaFon? What BI innovaFons are occurring in your company?

64. The digital data pub quiz!

65. Hat Lp: Arthur Goldstuck for conﬁrmaOon of the stats (especially the roughly right ones!) www.worldwideworx.com

66. How many people in South Africa?

67. South Africa has about 50 million people.

68. How many people browse the Internet in South Africa?

69. 7.5 million browse the internet (including email, cellphone browsing but excluding applicaOons like MXIT).

70. How many people access the Internet using a mobile applicaLon (WAP, MXIT etc)?

71. About 12 million people access the Internet using a mobile applica9on! WOW!

72. How many Facebook users do we have?

73. There are around +-‐ 4.5 million FaceBook users.

74. How many Twi8er users do we have?

75. About 1 million Twi8er “users”.

76. Let’s talk mobile! AcLve SIM cards vs cellphone users?

77. 53 million ac9ve SIM Cards & 38 million cellphone users!

78. What’s the % split between Pre Paid and Contract?

79. 80% Pre Paid. 20% Contract.

80. How many Please Call Me’s do you think get sent every month?

81. South Africans send about 1 billion Please Call Me’s per month.

82. 1 billion!

83. How many SmartPhones will there be in SA by end 2011?

84. Around 5.5 million!

85. Top 3 mobile sites in SA?

86. Which LSM has the highest % web usage in SA?

87. And lastly, just for wow value…

88. Pub Quiz Par t 2 Facebook South Africa

89. So we know there are roughly 4.5 million South African FaceBook users. What do you think the gender split is?

90. 2,209,320 people §  who live in South Africa §  who are male 2,304,640 people §  who live in South Africa §  who are female

91. % of SA Facebook users over the age of 30?

92. 2,743,800 people §  who live in South Africa §  age 30 and older 60%!

93. Let’s say we were targe?ng content or products… Rugby vs Cricket?

94. 252,800 people §  who live in South Africa §  who like rugby 172,240 people §  who live in South Africa §  who like cricket

95. Gays vs Lesbians?

96. 28,120 people §  who live in South Africa §  who are male §  who are interested in men 466,940 people §  who live in South Africa §  who are female §  who are interested in women

97. iPhone users vs BlackBerry users?

98. 122,200 people §  who live in South Africa §  who are in category iPhone 1,101,600 people §  who live in South Africa §  who are in category Blackberry

99. And again, just for WOW value…

100. Small Business Owners?

101. 78,800 people §  who live in South Africa §  who are in category Small Business Owners

102. Pester Power Poten9al?

103. 189,040 people §  who live in South Africa §  who are in category Parents (child: 0-‐19yrs)

104. And my personal favourite… Deloi8e vs Accenture (as a recruitment agent of course!)

105. 1,640 people §  who live in South Africa §  who work at Deloi8e 960 people §  who live in South Africa §  who work at Accenture

106. Over to SAP

107. World Café Session 2 So the digital landscape of South Africa isn’t quite what we thought it was... We’ve seen how strong the voice of percep9on can be – and how powerful the art of data visualisa9on is. QUESTION: If you could do things diﬀerently, how would you design your “dream” BI dashboard?

108. It’s a new world, one where the goal posts change faster than the game! How are you going to play?

109. •  African SAP User Group –  h.p://afsug.co.za/ •  Your speaker –  h.p://www.andyhadfield.com –  h.p://www.twi.er.com/andyhadfield •  All content from the day in “social story” form –  h.p://www.storify.com/ •  The videos –  h.p://www.ted.com/talks/lang/eng/ david_mccandless_the_beauty_of_data_visualizaOon.html –  h.p://www.youtube.com/watch? feature=player_embedded&v=3SuNx0UrnEo#! •  Fun visualisaLon tools –  h.p://www.twi.erfall.com –  h.p://twitrratr.com –  h.p://www.whatdoestheinterne.hink.net –  h.p://twendz.waggeneredstrom.com –  h.p://wefeelfine.org

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