vodafone marketing ppt

1. A SEMINAR ON VODAFONE MARKETING
Presentation by:
S MOHAMMAD IRFAN
SHAIK ISHAQ
S.SALMAN
S.MD.ALI
Mumbai, March 5, 2008
WFA/ISA - Global Advertiser Conference 1

3. INDUSTRY PROFILE

4. The name Vodafone
comes from Voice data
fone, chosen by the
company to
“Reflect The Provision
Of Voice And Data
Services Over Mobile
Phones.“

6. Our Vision
 To enrich our customer's lives through the unique power of mobile
communication
AWARDS & REWARDS
 2011: Global Mobile Awards - Winner, Best Mobile Money for the
Unbanked Service (Vodafone Group, Safaricom, Vodacom, Vodafone
Essar Limited and Roshan Ltd)
 2010: Africa Com Awards - Telecom Innovation of the Year & Changing
Lives Award
 While India deliberated, Advertising Age in New York listed it as the
world’s top viral campaign, two weeks in a row.

7. Strategy is direction & scope of an organization
over the long term: which achieves advantage
for the organization through its configuration of
resources within a challenging environment to
meet the need of markets and to fulfill
stakeholder expectations.

9. BUSINESS STRATEGIES.

10. which operator’s service do you use?
58% Vodafone Airtel Idea Reliance BSNL Tata Indicom
18%
10%
6%
4% 4%

11. From which source you came to know about Vodafone?
70%
60%
50%
40%
63%
30%
20%
17% 13%
10%
7%
0%
Advertisements Hoardings Newspapers Mouth Publicity

12. since how long you are using Vodafone Services?
60%
50%
40% Less than 1 month
2-6 months
30% 6-12 months
More than 1 year
20%
10%
0%

13. which services are more helpful to you while using Vodafone Services?
Value
Added
Services
7%
Call Rates
Network 36%
30%
SMS Rates
27%
No. of respondents

14. which of the following services do you use of Vodafone?
No. of respondents
17%
Pre-Paid
Post-paid
83%

15. For what reason you call at customer care?
No. of respondents
Other queries 20%
Complaining 10%
Information regarding new schemes 37%
Value Added Services 33%

17. T
H Y
A O
N U
K