A crisp kick start guide to your LinkedIn marketing. Build your LinkedIn account the professional way and get hired!!

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2. How Employers use
LinkedIn:
- 96% Searching
- 94% Contacting
- 92% Vetting
- 93% Keeping tabs on candidates
Social Media Drives Hiring
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3. What is LinkedIn?
 Founded in 2003
 LinkedIn is the world's largest professional
network
 It has over 259 million members and growing
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4. LinkedIn – How Job Seekers Use it
!
LinkedIn is where they do most of their job-
seeking activity:
•40% contacts refers for a job
•34% contacts shares a job opportunity
•32% makes a new professional connection
•32% contacts provides an employee’s perspective
on a company
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5. Why use LinkedIn?
It’s a great career management tool
Network with other professionals
Helps you find jobs and employers find you
Target audience is college students and
professionals
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6. Gain access to experts in your industry:
Use the Q&A to ask a network of
professionals questions or advice
Join LinkedIn groups specific to your
industry for group discussions and news
Why use LinkedIn?
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7. How is LinkedIn Different From
Other Social Media Sites?
 It allows you keep your private life
separate from your professional life
 LinkedIn is information rich and not a
photo and personal sharing system
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8. 5-Step Quick Guide For
Getting Started On LinkedIn
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9. How to Get Started
• Go to the LinkedIn website:
www.linkedin.com and create a profile
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10. Creating a Profile
• Be detailed about your education, internships,
volunteering, jobs, study abroad
• Be authentic and include a strengths summary
• Use key words in your profile that are relevant in your
industry or desired field
• Check spelling and grammar
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11. Creating a Profile
• Your headshot is the first impression
• Use a professionally taken photograph headshot that
shows you in the best light
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12. Creating a profile
Create a Headline to grab the reader’s attention
• The headline appears under your name and next to your picture
• Do not limit yourself to the default job title and employer
• Use the 120 characters to market yourself
• Don’t use a title, be creative & describe yourself
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13. Creating a Profile
• Complete experiences and use keywords
• Use key words in your profile and experiences that are
relevant in your industry or desired field
• Top 10 overused buzzwords on LinkedIn profiles :
1. Responsible 2. Strategic
3. Creative 4. Effective
5. Patient 6. Expert
7. Organization Driven 8. Innovative
9. Analytical 10. Result Oriented
• Be detailed about your education, internships, volunteering,
jobs, study abroad
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14. Creating a Profile
Complete an interesting summary (shows up higher in the
profile)
• Take advantage of the 2000 characters
• Tell people who you are
• How to contact you
• Why they should hire you
• Core competencies
• Add your email
• Be sure to use proper capitalization and grammar
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15. Creating a Profile
• Customize your public profile URL
• Make your URL easier to remember
• Can be edited under profile settings
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16. Creating a Profile
Join Groups
• Create business circles and connections
• Gives you a platform to seek advice
• Gives you the opportunity to showcase your expertise
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17. Creating a Profile
Add Other Profile Information
• Volunteer Experiences & Causes
• Certifications
• Education
• Honors & Award
• Skills Section – tell things you are proficient in
• Languages, test scores, patents & others…don’t put in basic courses
like Accounting 101
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18. Creating a Profile
Call to Action
• Would be different for everyone
• Profile shows what you have done and a call to action gives the reader
further instruction on how or why to contact you
• Can show sample work or direct reader to your own personal website
Examples
• An author or aspiring writing can show their publications
• An artist can showcase their portfolio
• Tell the reader why to contact you .. Interview, job, advice…
• Failure to include contact information could result in missed
opportunities
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19. Quick Fixes To Improve Your LinkedIn
Profile
 The Minimal-Effort Profile
 Add specifics (such as your full work history for the last 10 years, certifications, or
skills)
 The Default Headline
 LinkedIn will ever-so-subtly include a checkbox that is already set to “Update My
Headline to (your job title)”. The site users will see “Bob Jones, Vice President Finance
at ABC Company” throughout all your activity.
 Edit the Headline available when changing your name field, you must advertise your
career level and competencies with “Bob Jones | VP Finance, Controller, CFO | Growth,
Capital, Funding, & Technology Strategies.”
 Use terms that will trigger your hit rate for both your job target and current position
(and potentially your industry). Inject a brand message related to your success, as in
the example:
 Claire Wilson | Enterprise Account Executive Accelerating Channel Sales to $40+ Million in
Managed Services Markets
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20. Quick Fixes To Improve Your
LinkedIn Profile
 The No-Networking-Wanted Approach
 Take steps to be findable and reachable
 Join groups (a lot of them!) that represent your career
goals
 Select the types of messages you’re willing to receive
option under Settings to fully open, ensuring you’ll
receive both introductions and InMail (LinkedIn’s
internal e-mail)
 Look at the contact information -it’s buried all the way
down at the bottom of your profile-it’s important
 Did you add a phone number, e-mail address, or both?
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21. Top 3 LinkedIn Profile Errors
1. Failing To Use All The Space Provided
 Work history only includes titles, or you skipped
sections like Interests or Specialties
1. Mistaking A Resume Summary For A
LinkedIn Summary
 Write a more personalized, bullet-point account of your
background and qualifications
 Break up the text visually so employers can quickly
scan through for key words, and consider adding
decorative bullet symbols for easier readability
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22. Top 3 LinkedIn Profile Errors
3. Presenting Data Inconsistent With Your
Traditional Resume
 The problem arises when your job history, education,
or achievements appear differently online than on paper
 To spot discrepancies: print out both your resume and
your LinkedIn profile, reviewing the facts you’ve listed
 Must deliver the same value proposition message as
your resume
Getting hired today requires a strong online identity!
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23. Keep Profiles Updated
Make Any Updates to Your Profile
• As you would update your resume, you should also keep your
LinkedIn account updated with your updated resume, contact
information or profile information
Be Active
• Participate and interact often, the more you interact the more
contacts you make, growing your network
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24. Networking
Begin Establishing a Network
• Your best network is with those you know and trust already
Explore Career Fields (Alumni Paths)
• Search Alumni by major, employer name, career keywords,
interests, etc.
Explore and Follow Employer Pages
• Use as a research tool, look for job postings, announcements
for opportunities
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25. Connecting to Others
 Connect with people in industries that interest you
 Limit of 100 profiles to search by
 With companies that you want to learn more about
 Geographies that you would like to move to
When connecting, NEVER use the built-in message:
“I’d like to add you to my professional network on
LinkedIn”
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26. Connecting to Others
 Accept everyone, but invite strategically
 Don’t just invite everyone who pops up on “people you
may know.” Invite to build your network the way you
want to build it
 Diversify your contacts
 Use your network – announcements or
questions are ok
 Update regularly
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27. Connecting to Others
State Your Intentions Upfront
Hi Joshua,
I obtained your name through the Boston University MBA
LinkedIn Group. I graduated from the School of Management last
year and I am in the process of making a career transition. It
would be helpful for me to ask you questions about your
experiences as an Sales Account Manager for Cisco.
I am not expecting to discuss a particular employment position
but I would appreciate being able to talk with you on an
informational basis.
I thank you in advance.
Regards,
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28. Searches
 Find one person and search their contacts to
have a richer search
 Job search feature
 Search by zip
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29. Things To Immediately Do On LinkedIn
 Put Up a Photo
 Join About 45 groups. You’re allowed up to 50 groups on LinkedIn
 Post Discussions on Your Groups on a Regular Basis
Participate in threads with useful remarks not self-promoting
 Let It Be Known You Are An Open Networker, don’t’ just connect
with the people you know
 Accept all or almost all connection requests, at least from individuals.
(not corporations or those with no photo)
 Get Recommendations (Endorsements)
 Proactive recommendation seeking involves reaching out and asking
someone to recommend you. Passive recommendation seeking
involves recommending someone, at which point LinkedIn asks them
to recommend you back. The latter is actually a bit more effective.
If you have endorsements you will appear higher in the search!
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30. Example Profile
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31. Example Profile
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32. Example Profile
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33. Example Profile
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34. Example Profile
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35. Example Profile
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36. 4 Clues Your LinkedIn Strategy Is Working
 Your Search Appearances And Profile Views
Have Increased
 The People Viewing Your Profile Are In Your
Target Industry
 People Are Reaching Out To You—Both On
And Off LinkedIn
 Opportunities Start To Come In
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