Digital marketing is the better way of promoting the brand and tracking potential customers. using internet services and network. apart from this , it heklpd to boodt the traffic on the website a

1. D I G I T A L
M A R K E T I N G

2. KEYPOINTS
1. What is digital marketing?
2. SEO
3. SMM
4. Content Writing
5. Email marketing
6. Pay per click
7. Digital marketing measurement

3. What is digital marketing?
What is digital marketing?

5. A RELIABLE PARTNER FOR YOUR ONLINE BUSINESS
for information on a new product,
services
if they have a question.
if they want more information on
certain organizations.
Meeting attendants
General information[
may be about you]

6. Main Benefits
of digital marketing over
traditional marketing.
Puts the consumer in control
Provides convenience
Increases satisfaction
reduces the selling cycle

7. OBJECTIVES OF DIGITAL MARKETING
OBJECTIVES OF DIGITAL MARKETING
OBJECTIVES OF DIGITAL MARKETING
Reaching the correct audience.
To engage with your audience
To motivate your audience to take
action.
Return on investment.[ROI]

8. Global Digital Snapshot
JAN 2015
7.210
Billion
3.010
Billion
2.078
Billion
3.649
Billion
Total
population
Active internet
users
Active social
media accounts
Unique
mobile users

9. Search engine optimization
SEO is the act of modifying a website to ioncrease its
ranking in organic search.

10. why
why
SEO?
SEO?
The results are low cost.(comparison to
adwords and PPC)
1.
2. Better ROI
3. Definite increase in traffic
4. Targeted traffic
5. Global reach

11. WHAT IS SMM?
It is a form of internet
marketing that utilizes social
networking websites as a
marketing tool. The goal of
smm is to produce content
which users can share with their
social network to help a
company increase brand
exposure and broaden
customer reach.

12. ADVANTAGES OF SMM
ADVANTAGES OF SMM
ADVANTAGES OF SMM
Increased brand awareness
More inbound traffic
higher conversion rates
Improved brand loyalty

13. A website content writer or web content writer is a person who
specializes in providing relevant content for websites. every website
has a specific target audience and requires a different type and
level of content.
CONTENT WRITING