By Raju.mannem ......Faculty in management.

1. Marketing Channel System

2. History
 Exchange concept
 Production concept
 Product concept
 Sales concept
 Marketing concept

3. Development’s in
distribution concept
 Physical distribution:
Distributing the finished
products to
Customers(Distributors/dealer
s/wholesalers/retailers(e . t.
c.,)

4. Marketing Logistics
Focuses mainly on 3 aspects
1.Transportation
2.Ware housing
3.Inventory management

5. Supply chain management(SCM)
 Procuring of Raw materials (inputs)
 Inbound logistics
 Production (Conversion)
 Channel functions (Managing
channels)
 Providing after sales service

6. Companies need to figure out
the right channel mix with
multi channels’ strategies.
Because of the inventions of
technologies in supply
chain area to gain it’s
competitive advantage.

7. Channel Flow
The channel flow is a flow
which relates different
agencies involved in the
distribution of goods and
products.

8. Channel Structure
The channel structure is referred
to as the combination of
different channel members in
achieving organization’s
marketing mix strategy.

9. Need of Channel participants
 Not every Organization is
expertise in it’s marketing
activities as it is in manufacturing
area…..
 To achieve the best marketing
mix , organizations depends on
channel partners.