Manish Nachnani has over a decade of experience in the field of global Healthcare IT consulting. He has diverse experience ranging from providing consulting for healthcare cloud strategy, HIS/EMR implementation and development, smart apps and social media. He also understands healthcare issues at grassroots level and focuses on addressing these issues using technology. Manish focuses on leveraging technology to simplify healthcare and empower patients and doctors. He works extensively on smart mobile apps which cover a broad array from chronic disease management application, healthcare games to diagnostic & lifestyle apps. Manish works on ideating and conceptualizing healthcare IT consumer products and is product owner for various innovative products. He tries to integrate social media & human behavior to create healthcare apps that can influence human behavior. Manish has proven expertise and is a thought leader in the field of Social Media and Health IT convergence. He has written multiple whitepapers, articles and is a speaker of choice at key global conferences on topics of using social media in healthcare and creating social healthcare brands. Manish works extensively on evaluating healthcare IT startups, identifying business opportunities , his key focus is to build a foundation for creating a social healthcare system in India and globally. Awards and recognition B.E Computers (Mumbai University) FAHM (American Health Insurance Plans) PGDIM-Health Insurance (Symbiosis) CBAP from IIBA Canada Innovator awards at Infosys – Healthcare Unit Copyright- manish Nachnani

1. Gamification and
Healthcare.
Manish S Nachnani
Manish Nachnani manishnachnani@gmail.com
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2. State of the Nation
 Youngest Nation
 Healthy / Unhealthy nation – Make a choice now ?
 Diabetes destination of world
 Rapid urbanization leading to lifestyle related diseases
 Pillars of the nation – Workforce , Students
 Focus on recovering illness – not promoting “Wellness”
We are treading a path marked by developed nations , and
will reach a state where they are in a decade , with
irreparable damage . So its time to start now.
Our lifestyle could be a DISEASE in itself.
Manish Nachnani 2
manishnachnani@gmail.com

3. Future of the Nation
 Highest GDP growth
 Ever increasing per capita income
 Move towards westernization
 The generation of “Fast Food” and
“Cough potatoes”
 Move from traditional gaming to
online gaming
 If trend continues the future looks scary .
We have more fast food stores in the country
than the wellness centers and gym .
Manish Nachnani 3
manishnachnani@gmail.com

4. Games – Universal part of culture
 Games are beyond the divide of
 Rural and Urban
 Sex
 Age
 Country
A person in urban India will play
aXbox game ,while in rural India will
play a gilli danda.
Manish Nachnani 4
manishnachnani@gmail.com

5. Introduction to Gamification
Gamification
 The art of converting a routine process
(personal/business/health ) in a game like
format coupled with rewards and recognitions
is called gamification.
 Example – Say if regular medication for chronic diseases is
converted in a game and patient adhere to taking medication on
time , wouldn't it help them.
 Similarly at ground level – Sanitation , Hygiene can be taught using
power of games.
Manish Nachnani 5
manishnachnani@gmail.com

6. Potential segment for Gamification
 Everyone who has a mobile phone
 How many people in India have a mobile phone ?
 Key segment
 Youth
 College students
 Corporate sector employees
 Example – If a school/college starts a regime , if your
BMI is really high and if you reduce it , they will give you
additional 10 marks , the parents in India will ensure that
their “Golu molu” healthy kid turns fit .
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7. Why does “Gamification” work
 Gamification leverages human emotions and behavior
 Recognition
 Rearwards
 Competition
 Cooperation
 Peer pressure
 Games are the biggest source of learning and
information
 Example – How about a gym members ship that’s FREE
, and you only pay a penalty if you miss on some day or
don’t do a scheduled work out .
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8. How Gamification helps
 Gamification creates an environment of community
 It brings together friends and families
 Creates a social infrastructure to perform
 Leverages human emotions
The toughest of the tasks can be achieved with ease using
gamification
 Reduce obesity
 Changing lifestyle
 Taking medicine on time
 Doing regular health checkups
 Doing regular glucose/ hypertension checkup
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9. Integrating health – social media and
gamification
 Games for health is emerging trends
 Flood health games on all platforms –iPhone, android.
 Games work because of peer pressure
friends and family .
Lets add social media to this
 Social media in more than one ways creates a traditional
gaming environment for young India.
 Linking rewards from friends and family , conversation
and feedback.
Manish Nachnani 9
manishnachnani@gmail.com

10. Example of Gamifications
 Lifestyle changes
 Weight loss
 Chronic disease management
 Medication adherence
Behavioral change is toughest . Gamification & Social
Media can achieve this.
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11. Example of Gamifications
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12. Kinnect for Healthcare
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13. Future is Gamification
 Natural Human Interface- The need of Healthcare
 Kinect for physiotherapy
 Kinect for medical simulation
 Kinect in Operation theaters
 Kinect to treat autism
 Kinect to conduct “TELEMEDICINE”
Looking to see an “Indian Hospital” be the
leaders in adopting Kinect.
Manish Nachnani 13
manishnachnani@gmail.com

14. Questions
Manish Nachnani 14
manishnachnani@gmail.com