This document discusses entrepreneur's social responsibility (ESR) and its role in serving society. The objectives are to understand the meaning and impact of ESR, the role of young entrepreneurs, areas where ESR can focus, and how to implement ESR. ESR combines entrepreneurship with a mission to serve society through social activities and helping communities. Entrepreneurs should look beyond profits to tackle major social issues. To implement ESR, entrepreneurs should set goals, partner with organizations, develop programs involving employees and customers, and focus on issues like healthcare, vision care, homelessness, and medical training. ESR allows entrepreneurs to gain self-esteem while giving back and being recognized for their social contributions.

1. Entrepreneur’s Social Responsibility (ESR):
An Engine of Innovation for creating new
dimension to serve the society.
Dr. S.MANIKANDAN
Assistant Professor
PG. & Research Dept. of Commerce
Guru Nanak College,
Chennai– 600 042.
Mobile : +91 98842 84092

2. Objectives & Methodologies
 Objectives :
(1) To understand the meaning of Entrepreneur’s Social
Responsibility (ESR).
(2) To know how the impact of Entrepreneur’s Social Responsibility
(ESR) on the society.
(3) To understand the role of young Entrepreneurs in serving the
society.
(4) To suggest certain areas where Entrepreneur’s social
responsibility can be concentrated.
(5) To highlight the how ESR helps the society.
(6) To formulate few steps to make ESR work.
 Methodologies:
(1) Nature of study
:
Descriptive Analysis
(2) Data Source
:
Primary

3. Entrepreneur’s Social Responsibility Introduction
 It combines the entrepreneurship with a mission to serve the
society
 Entrepreneurship is not only limited to starting business for profit
but also should combine notions of
innovation, changes, opportunities and resources along with social
responsibility.
 this evolution of ESR has to be considered as a new
entrepreneurial culture among youth and it has to be seen in a
different and new dimension
 ESR ensures the better living and improving communities through
their social activities; and providing amenities to the poor and the
entrepreneurs can develop better impact social interventions to lift

4. Need for ESR to the Society
Does ESR benefit the Society?
 entrepreneurs create value by shifting the resources of the
society from lower to higher yields
 Entrepreneurs practice should be aimed at a sound business
practices but should bring a high integrity of their business with
that of the society and its needs
 An entrepreneur should look beyond the bottom line of monetary
benefit and should have a higher sense of responsibility
 Entrepreneurs are to be more ambitious by trying to tackle the
major issues in the society which requires an immediate attention
and bring about changes in the society.

5. Implementation of ESR
Set Goals
Decide on the Cause
Partner with a organization
Formulation of Program
Involve Employees and Customers

6. Implementation of ESR
 Set goals:
 What do you want to achieve?
 What do you want your business to achieve?
 Do you want really serve the society?
 Enhance your business’s image?
 Decide for what cause you want to be associated with for?
 Considering all the option: children the environment, senior
citizens, homeless people, people with disabilities – this list goes
on. You might want to consider a cause that fits in with your
product or service.

7. Implementation of ESR
 Choose a non-profit or other organization as partner:
 Find the group, and make sure it’s sound, geographically
convenient and willing to cooperate with you in developing a
developing a partnership.
 Chart a program and indicate to the partner:
 Chart out what you plan to accomplish, also include indicators
that will measure the program’s success in tangible terms.
 Make your customers and employees involved:
 Get employees involved from the beginning; tell your customers
that you are doing something good. Get customers involved
too, by asking them to buy your products and certain margin
would go to the needy. Make it easy for the customers to do

8. Few Areas for ESR’s

Entrepreneurs can find non profit pharmaceutical company
that works to ensure that the poor should be access to
important drugs for some diseases which kills people who do
not have the ability to pay for.

Many young people loose sight during the productive years.
This can be seen as an emergency issue and the
entrepreneurs can help this section of people.

Entrepreneurs can look into the area of homeless shelter and
can join hands with NGOs help them in this issue.

Entrepreneurs can help in making arrangement for visiting
medical specialist volunteers for health checkup and also
provide training to local people regarding first aids.

9. Conclusion
Entrepreneur’s
•
Will realize that they have gained self-esteem
•
will feel good by “giving back to society”
•
will feel they are new and recognized entrepreneurs for being
socially responsible
•
can work with a passion
•
Will be more successful in their business and will make a
difference in the way

10. Thank You