Role Of Family manvika

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Manvika AgrawalCreativity Leads To Thinking Provider knowledge Makes You great em Professional
Role Of Family In
Consumer Decision
Making Process
Made by:
Manvika Agrawal
M.B.A 2nd Semester
Department Of Management
 THE CONSUMER BEHAVIOUR THAT CONSUMERS DISPLAY IN
SEARCHING FOR, PURCHASING, USING, EVALUATING, AND
DISPOSING OF PRODUCTS AND SERVICES THAT THEY EXPECT
WILLSATISFY THEIR NEEDS.
 STUDY OF HOWINDIVIDUALS MAKE DECISIONS TO SPEND THEIR
AVAILABLE RESOURCES <TIME… MONEY…EFFORT> ON
CONSUMPTION RELATED ITEMS.
 Individuals or groups acquiring, using and
disposing of products, services, ideas, or
experiences
 Includes search for information and actual
purchase
 Includes an understanding of consumer
thoughts, feelings, and actions
Role Of Family manvika
Product
Choice
Brand
Choice
Dealer
Choice
Purchase
Timing
Purchase
Amount
Role Of Family manvika
 Family : is defined as
a group of two or
more people (one of
whom is a
householder) related
by birth, marriage or
adoption and
residing together
Family of Orientation
 Consist of one’s parents and elders
 Provides orientation towards
 Social: Religion, Politics, Economics
 Emotional: Self Worth, Ambition, Love and
Care
Family of Procreation
 Consist of one’s spouse and children
 Most important buying unit in a market
Traditional Family Types:
 Married Couple:
Simplest type of family consisting of husband and wife
 Nuclear Family:
Consist of Husband Wife and at least one child
 Extended Family:
Consist of a nuclear family with at least one grand parent
 Joint Family:
Blood relatives and their spouses with kids staying together
New Modes of Family
 Blended Family:
A family in which either or both partner were previously married
 Single Parent Family:
A family in which only one of the parent is present
 Unmarried Family:
Parents, unmarried, but living together
 Communal Family:
A group of families living together and sharing responsibility
Role Of Family manvika
 Provides Economic Well Being
 Provides Emotional Support
 Provides Suitable Life Style
 Provides Social Relationships
 Provides Morals and Ethical Values
 Provides Religious Values
 Provides Interpersonal Skills
 Stage 1 : Bachelorhood
 Few Financial Burdens
 Fashion and Recreation Oriented
 Stage 2: Newly Married Couple
 Financially better off
 Highest purchase rate of consumables and durables
 Romantically inclined
 Stage 3 : Parenthood
 Elementary school stage
 Youngest child < 6 years of age
 Low Liquid Assets
 High purchase of baby food & baby oriented products
 High school stage
 Youngest child >= 6 years of age
 Financially better off
 College Phase
 All children still financially dependent
 High family influence on purchases
 Major expense on higher education
 Stage 4: Post Parent Hood
 Head of the family in labour force
 No Dependent Children
 Expenditure in self development
 Stage 5 :Dissolution :
 Solitary Survivor – II
 Single Surviving head of family in labor force
 Supported by family and friends
 Have high expendable income
 Spent on loneliness reducing products and services
 Solitary Survivor – II:
 Single Surviving wife
 Low levels of income and savings
 Expenditure on medical products, security, affection
Role Of Family manvika
Role Of Family manvika
Role Of Family manvika
Role Of Family manvika
Role Of Family manvika
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Role Of Family manvika

  • 1. Role Of Family In Consumer Decision Making Process Made by: Manvika Agrawal M.B.A 2nd Semester Department Of Management
  • 2.  THE CONSUMER BEHAVIOUR THAT CONSUMERS DISPLAY IN SEARCHING FOR, PURCHASING, USING, EVALUATING, AND DISPOSING OF PRODUCTS AND SERVICES THAT THEY EXPECT WILLSATISFY THEIR NEEDS.  STUDY OF HOWINDIVIDUALS MAKE DECISIONS TO SPEND THEIR AVAILABLE RESOURCES <TIME… MONEY…EFFORT> ON CONSUMPTION RELATED ITEMS.
  • 3.  Individuals or groups acquiring, using and disposing of products, services, ideas, or experiences  Includes search for information and actual purchase  Includes an understanding of consumer thoughts, feelings, and actions
  • 7.  Family : is defined as a group of two or more people (one of whom is a householder) related by birth, marriage or adoption and residing together
  • 8. Family of Orientation  Consist of one’s parents and elders  Provides orientation towards  Social: Religion, Politics, Economics  Emotional: Self Worth, Ambition, Love and Care Family of Procreation  Consist of one’s spouse and children  Most important buying unit in a market
  • 9. Traditional Family Types:  Married Couple: Simplest type of family consisting of husband and wife  Nuclear Family: Consist of Husband Wife and at least one child  Extended Family: Consist of a nuclear family with at least one grand parent  Joint Family: Blood relatives and their spouses with kids staying together New Modes of Family  Blended Family: A family in which either or both partner were previously married  Single Parent Family: A family in which only one of the parent is present  Unmarried Family: Parents, unmarried, but living together  Communal Family: A group of families living together and sharing responsibility
  • 11.  Provides Economic Well Being  Provides Emotional Support  Provides Suitable Life Style  Provides Social Relationships  Provides Morals and Ethical Values  Provides Religious Values  Provides Interpersonal Skills
  • 12.  Stage 1 : Bachelorhood  Few Financial Burdens  Fashion and Recreation Oriented  Stage 2: Newly Married Couple  Financially better off  Highest purchase rate of consumables and durables  Romantically inclined  Stage 3 : Parenthood  Elementary school stage  Youngest child < 6 years of age  Low Liquid Assets  High purchase of baby food & baby oriented products  High school stage  Youngest child >= 6 years of age  Financially better off  College Phase  All children still financially dependent  High family influence on purchases  Major expense on higher education
  • 13.  Stage 4: Post Parent Hood  Head of the family in labour force  No Dependent Children  Expenditure in self development  Stage 5 :Dissolution :  Solitary Survivor – II  Single Surviving head of family in labor force  Supported by family and friends  Have high expendable income  Spent on loneliness reducing products and services  Solitary Survivor – II:  Single Surviving wife  Low levels of income and savings  Expenditure on medical products, security, affection