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Social Media for NGOs and Non-profits

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Social Media for NGOs and Non-profits

  1. 1. Photo by Oatsandsugar - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/59049593@N03 Created with Haiku Deck
  2. 2. Photo by Nina Matthews Photography - Creative Commons Attribution License https://www.flickr.com/photos/21560098@N06 Created with Haiku Deck
  3. 3. Storyful/intro slide The world’s first social media news agency. • State-of-the-art strategies and tools for finding news as it is breaking on social media • Verifying eyewitness content from all over the world • Distributing newsworthy eyewitness content to newsrooms. • Licensing viral content
  4. 4. Credit: SparkFreedom
  5. 5. Photo by otodo - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/38235797@N03 Created with Haiku Deck
  6. 6. Photo by damiengabrielson.com - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/41819939@N00 Created with Haiku Deck
  7. 7. Photo by Mukumbura - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/11738433@N03 Created with Haiku Deck
  8. 8. Photo by Jon Wiley - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/61436699@N00 Created with Haiku Deck
  9. 9. Photo by amphalon - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/72427312@N00 Created with Haiku Deck
  10. 10. Photo by photophilde - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/82182478@N00 Created with Haiku Deck
  11. 11. Photo by Jhong Dizon | Photography - Creative Commons Attribution License https://www.flickr.com/photos/27636029@N05 Created with Haiku Deck
  12. 12. Photo by xavi talleda - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/46527925@N04 Created with Haiku Deck
  13. 13. Klout.com
  14. 14. The Usual Suspects • Fans/followers • Retweets/shares • Replies/comments • UGC submissions • Reach • Klout Score Real Indicators • Intended audience acquired • Reader -> Customer • Conversations generated • Reader -> Participant • New sources acquired • Gains made
  15. 15. Photo by Dipanker Dutta - Creative Commons Attribution License https://www.flickr.com/photos/8927987@N04 Created with Haiku Deck
  16. 16. Photo by Nina Matthews Photography - Creative Commons Attribution License https://www.flickr.com/photos/21560098@N06 Created with Haiku Deck
  17. 17. Mandy Jenkins mandyjenkins@gmail.com @mjenkins MandyJenkins.com These slides & more at slideshare.net/mandyjenkins

Notas do Editor

  • Blogs have been around a long time – they started the change. Independent activists and journalists had a place to easily publish online.
  • This is a map of Facebook activity – FB, Twitter, Youtube gives a platform for anyone to get their work out there.
  • BB getting around Thailand governtment crackdown on foreign news site access by publishing BBC Thailand to FB. Also: CJs using WeChat to get around censorship in China
  • Activists, NGOs and journalists are able to quickly shoot/report and get it on the web, where it is amplified around the world. My company, Storyful, specializes in finding their stories, verifying them and getting them to bigger media orgs. We wouldn’t know much about what is going on in Syria, Iraq or Gaza if not for citizen journalists.
  • Trying to avoid tools, but you should sign up for this one, still in beta
    Tracks reach, RTS, shares, fan/follower growth across many toolslike Twitter, Instagram, FB
  • BBC, real-time China and others using chat apps like WhatsApp and WeChat to distribute news and get reactions. Reaching young audiences and those without higher end phones

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