Social media can help entrepreneurial journalists address three key challenges: generating content, distributing content, and monetizing content. Some ways social media can help with content include curating content from sites like YouTube, Flickr, Twitter photos and crowdsourcing content using tools like Google Docs, Google Maps, and Storify. Social media also helps with the distribution of content through free and fast sharing on sites like Facebook and engagement with audiences on Twitter. Entrepreneurial journalists can also use social media for monetization by creating their own social products or services.

1. Social Media and
the Entrepreneurial Journalist

2. Social media can be part of the solution
for the 3 key challenges an
entrepreneurial journalist faces: content,
distribution and monetization.

3. Social Content: YouTube

4. Social Content: Flickr
cc licenses

5. Social Content: Twitter Photos

6. Curating Content: Simple Slides

7. Storify

8. Social Bookmarking

9. Tumblr Reblogging

10. Quizzes and Surveys

11. Crowdsourcing Content

12. Google Docs
● Gathering info using
Forms
● Crowdsourcing
● Free word
processor/Excel/Powerp
oint

13. Crowdsourced map: Google Maps

14. Crowdmapping
Free, fast and reader-friendly

15. Polling, Gathering Ideas
Feature Example - TBD
News Example - HuffPost

16. Search for Content
● Search by keywords, location, time
● Reach out for more info
● Follow who you reach out to

17. Social Media for
Distribution & Storage

18. Social Media for
Monetization

19. Create your own social product

20. Why is social media important
for a new brand?

21. Social Media and Brands
Establish your brand's identity before consumers
or competitors can
Perform customer service
Reach influential audiences

22. Getting Started

23. Find Your Persona

24. Who is my Brand?

25. Questions to Ask
● How conversational should the tone be?
● What sort of tone is right for my content and
audience?
● Am I a friend, a voice of authority or
somewhere in-between?

26. Audience
● Who is my audience?
● What do they want?
● When is my audience online?

28. Overall Strategy
● How much two-way communication?
● Who am I competing with? What can I
do better on social media?
● Do I re-tweet? Who? Why?
● How will I have time?

29. Twitter
● 13% of all American web users
● Those aged 18-29 more likely users than
older Americans
● African-Americans and Latinos are more
than twice as likely to use Twitter as are
white internet users
● Majority are college-educated
Source: Pew, 2011

30. Powered by followers
You They
follow follow

31. Who you should follow
● Your competitors (bloggers too)
● People in your field of interest
● Popular people in your related/local
Twittersphere
● Those who reply to you
● Those who re-tweet, share your links

32. Finding who to follow
● By subject/location: Twellow.com,
Wefollow.com
● Muckrack.com (for finding journalists)
● Look at others’ follows/followers
● Spy on Twitter lists
● Listorious.com

33. Interacting With Users

34. 8 Simple Rules of Social Interaction
1. Respond to replies, comments and questions
(especially questions) everywhere
2. Be transparent in all you do
3. Ask for help when you need it
4. Be thankful

35. 8 Simple Rules of Social Interaction
5. Make corrections quickly and publicly
6. Address criticism without spats
7. Be consistent
8. Don't just push your content out

36. Tweeting Like You Mean It
● Curation > Broadcasting
● Use your news nose
● Timing is everything
● Think like a copyeditor
● Think before you re-tweet

37. What Not to Do

38. Brands Behaving Badly

39. Brands Behaving Badly

40. Facebook
Be More Than Just Friends

41. Facebook
● 94.7 million Americans, about 50%
penetration in most states
● Growing fastest among older Americans
● Majority women, but may differ for brands
Source: Facebook

42. Pages Not Profiles

43. Get Them Talking
● Sports
● Politics
● Heartwarming stories & photos
● Behind the scenes info
● Hot topics

44. Wording Matters
● Posed Questions +64%
● Call to read or take a closer look +37%
● Personal reflections +25%
● Clever, catchy tone +18%
% more feedback over average
Source: Facebook

45. Images Matter

46. Timing Matters
● Post late in the week and on weekends
● Post throughout the day
Source: Facebook

47. Page Management
● Set your word filters, moderate
comments
● Take advantage of media, people
respond to videos and photos
● Don't go automatic

48. Tips from the PR experts...
Interact with fans in comments
Address negative comments quickly
Share stories, inspire others to do the same
Don't be "selling" all the time, just be real

49. Reputation Management
Find out what people are saying
and address it head-on

50. Google Alerts
Know what's out there - and
respond

51. Set up your alerts
google.com/alerts
Eliminate results from your company site:
"first last" -yoursiteurl.com

52. Twitter keyword searches

53. More alerts
Video alerts
RSS feed alerts
Social mention reports

54. Ways To Open Up

55. Chats

56. Real Life Engagement

57. Mandy Jenkins
Twitter: @mjenkins
ZombieJournalism.com
Find these slides at:
slideshare.net/mandyjenkins