1. Case Study for Social Media Connect
Hyundai Motors Auto Expo 2012,New Delhi

2. Idea
 To engage the TA for cars which is getting
younger by the day through Facebook
 Get viral with Likes

3. Registration
 Visitors to register with their Facebook credentials
or otherwise
 They are issued an RFID card which has their
information.
 After the successful completion of Registration,
all users will receive a mailer at their registered
mail id with details of “Catch the Buzz Campaign”
& FB users will get a Check in status message on
their FB wall.

5. Facebook and Non Facebook Registrations

6. Facebook Like Pillars
 When a user shows the card at the FB like pillar,
the following actions happens
 Content on Hyundai India page is liked
 Post on the visitor FB Wall with a comment & a link
to Hyundai India FB page
 Video grab of the car appears on the user FB post
 The visitor likes his own post on the FB Wall
 The like counter is increased on Hyundai India page

7. FB Like Pillars at Cars

8. Update on Facebook wall when
a visitor swipes the buzz card at
the Like Pillars

9. Live Like counter at Hyundai India Facebook page

11. Facebook EON Photo Booth

12. Get your picture clicked and posted on your facebook wall

13. Facebook EON Photobooth
 When a visitor shows his RFID card at the booth
she is prompted to pose for a photograph to be
clicked
 A visitor gets two chances to get her picture
clicked. The picture that he selects get loaded to
his FB wall with the Car template and is also
flashed on a big screen

14. Twitter Terminals

15. Twitter Terminals

16. Twitter Terminals
 User can press the “Click here to Tweet” button
on the display screen which will take the user to
Twitter Sign in.
 We designed a magic button, using which the
designated hash tag would be automatically
entered in the tweet. Therefore, the user wouldn’t
have to take the pain to enter the hash tag while
tweeting.
 Further, we developed a Tweet Deck sort of app
that would display compilation of all the Tweets
with the hash tag, in an interesting manner

17. Message Screens

18. Cheer Screen for ICC T-20 World Cup

19. Digital Activation
Possibilities

20. Add Social Media Zing to Ground
Activations
 Facebook/RFID Registrations
 Viral Marketing through “Like” Effect
 Location and Promo posts on visitors FB Wall
 Photo posts on visitors wall
and many other possibilities.
Lets meet to discuss how you can leverage Social
Media

21. Call Manav@9811315396
Or email : manav@firearc.in
www.firearc.in