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Snapchat Marketing: 14 Rules to Get Snapchat Love

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As of September 2016, Snapchat is reporting 150 million daily users (more than Twitter) and is expected to go by 27% in the next year. But how to use Snapchat for Marketing is a tricky one, because of the platform's limitations. This presentation shows you how to master Snapchat and what marketing options it offers you.

Publicada em: Marketing
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Snapchat Marketing: 14 Rules to Get Snapchat Love

  1. 1. Mana Ionescu mana@lightspandigital.com @manamica 14 RULES TO GET SNAPCHAT LOVE
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  3. 3. THE GROWTH SNAPCHAT IS GOING THROUGH IS SUPERNOVA-LIKE -- TO THE POINT THAT IT'S MORE SUPERNOVA-LIKE THAN FACEBOOK WAS. 3 Eric Jackson, The Street Mana Ionescu mana@lightspandigital.com @manamica
  4. 4. 1. MAKE A PROMISE AND STICK TO IT 4 Mana Ionescu mana@lightspandigital.com @manamica 1. Promise something they can’t get anywhere else, typically deals, updates, intimacy and fun 2. Craft calls to get followers 3. Place your calls everywhere using your snapcode and username
  5. 5. 2. MORE WAYS TO GET FOLLOWERS 5 Mana Ionescu mana@lightspandigital.com @manamica 1. Get listed in apps/directories such as Ghost Codes 2. Get involved in Reddit forums and publish your username 3. Run ads on other social networks to direct people to your account
  6. 6. 3. MAKE ANNOUNCEMENTS FUN 6 Mana Ionescu mana@lightspandigital.com @manamica
  7. 7. 4. SHARE EXCLUSIVE DEALS 7 Mana Ionescu mana@lightspandigital.com @manamica •Scarcity •Urgency •Exclusivity
  8. 8. ALTHOUGH SMALLER, SNAPCHAT IS A TRUE CONTENDER WHEN IT COMES TO VIDEO: FACEBOOK GETS 8 BILLION VIDEO VIEWS A DAY… SNAPCHAT GETS 6 BILLION 8
  9. 9. 5. MASTER THE HACKS 9 •Zoom in and out: When recording, sliding your finger up the screen will zoom in and sliding down will zoom out. •Master doodling: Use a tablet and stylus •Switch between cameras: double tap on your screen Mana Ionescu mana@lightspandigital.com @manamica
  10. 10. 6. TELLS STORIES WITH A SEQUENCE OF PICS AND VIDEOS 10 Mana Ionescu mana@lightspandigital.com @manamica
  11. 11. 7. OFFER A SENSE OF INTIMACY 11 Figure out how your brand can offer intimate interactions. • share a lot of behind-the-scenes content • be vulnerable • have conversations Mana Ionescu mana@lightspandigital.com @manamica
  12. 12. 8. GET YOUR PEOPLE INVOLVED 12 Mana Ionescu mana@lightspandigital.com @manamica
  13. 13. 9. RUN A CONTEST 13 Mana Ionescu mana@lightspandigital.com @manamica
  14. 14. 10. ADVERTISING –SPONSORED LENSES 14 Mana Ionescu mana@lightspandigital.com @manamica • Kraft – 13% lift in purchase intent • bareMinerals- 2X increase in search traffic
  15. 15. 11. LET INFLUENCERS TAKE OVER 15 Mana Ionescu mana@lightspandigital.com @manamica
  16. 16. 12. USE GEOFILTERS & MAKE THEM FUN 16 • $5 per 20k square feet, per hour • This reddit forum is a great resource >>https://www.reddit.com/r/snapchat geofilters/
  17. 17. 13. BE REAL 17 ”[Facebook is] overrated man. It's just—it's not real. It's like, it's just social media. It's just social media.” Gordy, 15. Mana Ionescu mana@lightspandigital.com @manamica
  18. 18. 1. Striking visuals first 2. Break through the noise 3. Offer a sense of intimacy 4. Give choice and control 5. Be real 14. ADOPT THESE PRINCIPLES 18 Mana Ionescu mana@lightspandigital.com @manamica
  19. 19. Chat with me! mana@lightspandigital.com @manamica 19

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