Using the New New Google+, this Google+ 101 presentation walks you through set-up steps, how to use hangouts, how to set up google authorship, as well as hacks and tools to use: --Setting up a Google+ Account for business --How to maximize the business value of Google+ --How to grow connections on Google+ and build influence --How to use Google+ to influence your search engine results --Tools, tips and tricks to optimize Google+ experience

1. FUNDAMENTALS OF GOOGLE+
Mana Ionescu
President, Lightspan Digital
@manamica
LightspanDigital.com

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WHAT WE’LL COVER
How to Get Started
Segmenting aka The Beauty of Circles
Tips and Tricks and Hacks
How to rock G+ for Business

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Why Care?
More networking = more relationships = more leads
Access to people you can’t reach any other way
Get more clicks on your search results with authorship
If you’re not on Google Local you don’t exist
A clean slate - a space “devoid of automation, insincerity, fatuousness,
intersecting monologues, or professional pretense
Get more traffic. Where there’s traffic there’s hope.
~@crestodina

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mana@lightspandigital.com
Compared to Twitter
Rand Fishkin,Co-Founder of SEOMoz
says Google+ traffic is the same as Twitter
traffic despite lower follower count. Thus
Google+ CTR is higher than Twitter.

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Set-up
The Google+ account takes a bit
of work
•Be ready to compel with your
story
•Use links
•Connect all your social networks

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Images
•Top banner image is16x9 ration, up to 2120 pixels by 1192 pixels
•Profile image is round – avoid images with borders
•By default, “posts” page doesn’t display top 1/3 of banner image until you
scroll up

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Get Circling, now
“Peopling”
Why?
• Segment
• Target
• Focus
G+ is the only social network that allows you to:
1.Notify up to 100 specific people of a new post
•Make a post visible only to specific lists of followers

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Find Circles
Step1: Go to: http://ldig.it/CirclesList
Step 2: Find/Follow Web Designers: http://ldig.it/webdesignercircle

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Journalists on Google+
http://www.recommendedusers.com/journalists/

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Get Smart – Uncircle
Uncirclers

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Get Stats with CircleCount.com

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Demographics
•70% Male
•Tech and science focus
•Visually interested

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Demographics
•International visibility
•50% US

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The +1 Connects the Web
You can +1
•Posts on Google+
•Articles from the outside

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Explore Interests & Have
Conversations
Use the search bar and left hand havigation to explore:
•Trends: #ScienceFriday
•Images and Animated Gifs
•Communities

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Communities
•The best of LinkedIn
and Facebook groups
•Light and clear

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Events

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Find Events

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Hangouts
•Easy video chat
•Collaboration
•Quick YouTube Videos

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Collaborate
My contribution Kate’s contribution
Kate and I drafting a Facebook ad

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Create Content

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Have Fun!

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Create a Business Page

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Get Your Page Verified
• Your Google+ page must be “official.”
• Your Google+ page’s profile must contain a link to your
website.
• Your organization’s website must connect to your Google+
page, by adding the Google+ badge or a snippet of code.
• Your Google+ page must have a “meaningful” number of
followers.
• Go to http://ldig.it/GPlusVerify to complete the verification

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Set-up
IMPORTANT: Only a Local Business or Place can be verified and
merged with a Google Places location. Full info:
http://ldig.it/GoogleLocalFAW

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Connect Your YouTube Account

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Business Best Practices
• Segment with circles
• Reach out
• Create content with hangouts
• Post lots of images and videos
• Tag others
• Write opinion pieces
• Use hashtags

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Hacks and Extensions
• Use Chrome extensions:
– Do-Share: Write and Schedule Posts
– Extended-share: share G+ post to Facebook,
Twitter, LinkedIn, Pinterest, StumbleUpon and
many more

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Other Tools
• Set up ManageFlitter to automatically post G+ posts to
Twitter: http://ldig.it/LDMFlitter
• Post form G+ from Hootsuite
• Use Google+Blog Wordpress plugin to automatically
cross-post your G+ post to your blog
• Create a quasi-custom URL with http://gplus.to/
– try gplus.to/manamica

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Get Author Rank
• Why? Get more clicks
• How?
Method 1:
• Step 1: Include Rel=author on all you write, like this:
“Connect with Mana on Twitter @manamica and Google+” [where the Google+
link is coded as follows] >>> <a title=”Author: Mana Ionescu on
Google+”
href=”https://plus.google.com/u/1/110149804655622279740?
rel=author” rel=”author“>Google+</a>
• Step 2: Add the url of your article to the “Contributor to” section of your
Google+ profile

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Got Authorship? Pro Method
Authorship